Procter $ Gamble

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Presentation Transcript

Procter & Gamble :

Procter & Gamble Presented to: Presented by: Mr. Rajpreet Singh Navneet Raj (Course Instructor) PGDM-B

Former P&G Logo:

Former P&G Logo

Slide 3:

Procter & Gamble

P&G Headquarter:

P&G Headquarter

Slide 5:

Industry: Consumer goods Founded: 1837 Headquarters: Cincinnati , Ohio, U.S. Area served: Worldwide Key people: Bob McDonald (President ) & (CEO)

History:

History Procter & Gamble was founded in 1837 by William Procter, a British citizen who emigrated to the United States, and James Gamble, a U.S.-based Irish soapmaker and industrialist. The company First sold candles.

Operations:

Operations As of July 1, 2007, the company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release. Beauty & Grooming Beauty segment Grooming segment Household Care Baby Care and Family Care segment Fabric Care and Home Care segment Health and Well-Being Health Care segment Snacks and Pet Care segment

Billion dollar brands:

Billion dollar brands 23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion.

Slide 11:

Pringles have less than 50% potato content and are mostly made up of wheat. They were originally known as "Pringles Newfangled Potato Chips", but other snack manufacturers objected, saying that Pringles failed to meet the definition of a potato "chip".

Slide 12:

Crest is a brand of toothpaste made by Procter & Gamble and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Russia, Poland, Hungary and Romania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany).

Slide 13:

Old Spice's buoy-shaped bottle cologne has been its staple product, available in its original scent as well as newer Pure Sport. In 2006, Old Spice introduced an all-new fragrance, OS Signature, which won the magazine FHM 's 2006 Grooming Award for Best Sporty Fragrance.

Slide 14:

During the 1950s, Kodak introduced cameras with integral flash: the design required a new cell size, and thus size AAA was developed. In 1964, the term "Duracell" was formally introduced as a brand. The name is a portmanteau for "durable cell.“ Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA.

Slide 15:

Procter & Gamble researchers first decided on making a new anti-dandruff shampoo in 1950. Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula. The brand's "Extra Strength" product had a cameo role in the 2001 film Evolution, where its startling copper orange color was shown.

Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in size 3-6 are sold as either Cruisers or Baby Dry. There is a size 7 diaper available only in the Cruisers line.:

Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in size 3-6 are sold as either Cruisers or Baby Dry. There is a size 7 diaper available only in the Cruisers line.

Slide 17:

Tide is the name of a popular laundry detergent on the market in Canada, the United States, Saudi Arabia, other GCC countries, Morocco, India and other countries. It is manufactured by Procter & Gamble.

Slide 18:

Olay is a brand of women's skin care products

Slide 19:

Oral-B is a brand name of toothbrush and other dental care products (such as dental floss) manufactured by Procter & Gamble who acquired Gillette in 2005.

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian and Venezuelan. :

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Colombian and Venezuelan.

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal hygiene products. Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005.:

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal hygiene products. Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005.

Slide 25:

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffman- LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.

Slide 26:

Ace is a brand of laundry detergent/liquid Ariel is a brand of laundry detergent/liquid Bounty is a brand of paper towel Braun is a small-appliances manufacturer specializing in electric shavers,. Cover Girl is a brand of women's cosmetics. Dawn is a brand of dishwashing detergent. Downy/ Lenor is a brand of fabric softener.

Slide 27:

Fusion is a brand of men's wet shave razors and is the quickest P&G brand to have reached $1 billion in annual sales. Gain is a brand of laundry detergent and fabric softeners. Gillette is a brand of safety razor and male grooming products. Olay is a brand of women's skin care products.

Slide 28:

Oral-B is a brand of toothbrush, and oral care products. Pampers is a brand of disposable diaper and other baby care products. Pantene is a brand of hair care products (conditioners/styling aids). Pringles is a brand of potato chips. Tide is a brand of laundry detergent. Wella is a brand name of hair care products (shampoo, conditioner, styling, and hair color.

Slide 29:

Revenue: $79.03 billion (2009 ) Operating income: $ 16.13 billion (2009 ) Total assets: $ 134.83 billion (2009 ) Total equity: $ 63.099 billion (2009 ) Employees: 127,000 (2010) Website: www.pg.com

Some Facts about P&G:

Some Facts about P&G In 1993, Procter & Gamble Home Products is incorporated as a 100% subsidiary of The Procter & Gamble Company, USA. Procter & Gamble Home Products launches Ariel Super Soaker.

Slide 31:

In 1993 , Procter & Gamble India divests the Detergents business to Procter & Gamble Home Products. In 1995 , Procter & Gamble Home Products enters the Haircare Category with the launch of Pantene Pro-V. In 1997 Procter & Gamble Home Products launches Head & Shoulders shampoo.

Slide 32:

In 2000, Procter & Gamble Home Products introduced Tide Detergent Powder - the largest selling detergent in the world. In June 2000 , Procter & Gamble Home Products Limited launched Pantene Lively Clean its unique Pro-Vitamin formula cleans oil-build up, dirt and grime in just one wash, delivering lively, free-flowing and sparkling-clean hair.

Slide 33:

In August 2000 , Procter & Gamble Home Products Limited launched New Ariel Power Compact detergent with a new global technology that breathes new life into clothes, by removing dinginess from them and restoring the original colors of the fabric, by detecting and removing deposits which are left behind from successive washes.

Slide 34:

In January 2001 , Procter & Gamble Home Products Limited and Whirlpool India Ltd. launched a special 'Ariel - Whirlpool Superwash ' offer, making washing machines more affordable to the people of Hyderabad. On purchase of either a 500gms, 1kg or 1.5kg economy pack of New Ariel Power Compact, consumers are automatically eligible to buy a Whirlpool Washing Machine for as low as Rs.238/- in Equal Monthly Installments for 24 months.

Slide 35:

In August 2004 , Procter & Gamble Home Products Limited signed Preity Zinta – Bollywood's Actress, as Brand Ambassador for its Head & Shoulders anti-dandruff shampoo that gives 100% dandruff-free soft beautiful hair. In October 2004 , Procter & Gamble Home Products Limited launched New Pantene Amino Pro-V Complex shampoos , which makes hair ten times stronger.

Current News:

Current News Stepping inside the innovation centre of the world’s largest consumer goods company in suburban Bangalore, anticipation runs high: how does the $78.9 billion Procter & Gamble Co., maker of Tide detergent and Pampers diapers, come up with its next blockbuster product? Source: HT 17 th Sep. 2010

Slide 37:

Thank You…