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Program Objectives (1 of 2):

Program Objectives (1 of 2) Define the elements of Marketing. Explore tips to market and brand your business. Develop key positioning statements and messages for your products and services.

Program Objectives (2 of 2):

Program Objectives (2 of 2) Use a three-step process for market research. Understand the benefits of Internet Marketing.

A Challenge:

A Challenge Please Write a One Sentence Definition for: Marketing, Branding and Positioning

Marketing Definition::

Marketing Definition: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Slide 6:

Describe your product or service to potential buyers using a variety of techniques. Establish your brand and any philosophy or values associated with it. Explain what needs are being met with your product. The Benefits of Marketing (1 of 3)

Slide 7:

Develop relationships with possible partners. Communicate regularly with key stakeholders. Explain to potential buyers and partners how to purchase your product/service. The Benefits of Marketing (2 of 3)

Slide 8:

Describe how your product/service is different than others on the market and who the ideal audience is for your products. Advertise your products/services to different and various audiences. Test product concepts. Develop pricing strategies for individual buyers or market segments. The Benefits of Marketing (3 of 3)

Slide 9:

Define your company’s strategy and how your products or services support the strategy. A Marketing Model (1 of 3) Outline the goals of your product/ strategy in terms of market share, profitability, customer adoption, timing and milestones.

Slide 10:

Develop programs that support the strategy. A Marketing Model (2 of 3) Promotions Lead generation Partnership Advertising Events Product/service launch

Slide 11:

Generate awareness for the programs that support your products and services. A Marketing Model (3 of 3) Internal communications Community relations Public Relations


Create a visible and favorable impression of your product or service. Communicate your positioning in the market. Reinforce your overall image and brand. Advertising

Slide 13:

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