logging in or signing up Perception nave85 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 142 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: December 06, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PERCEPTION : PERCEPTION By: Naveen Kumar B.R Roll no:09E51E0027 MBA 2nd year 3rd Semester : Perception The Process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world. : You can see a white vase as figure against a black background, or two black faces in a profile on a white background Ambiguous figures can be seen in different ways to make different images. Best know ambiguous figure is “old woman/young woman, "by E.G Boring : Ambiguous figures can be seen in different ways to make different images. Best know ambiguous figure is “old woman/young woman, "by E.G Boring What is perception ? : What is perception ? Your interpretation of “reality” after information/stimuli is... Slide 6: Cont.... Filtered out Selected Organized Defined .........Using YOUR existing Slide 7: Cont.. Knowledge Needs Beliefs Values Assumptions Attitudes. Elements of Perception : Elements of Perception Sensation The absolute threshold The differential threshold Subliminal perception Slide 9: Sensory Receptors: The Human organs eyes, ears, nose, mouth, skin that receives sensory inputs Absolute Threshold: The lowest level at which an individual can experience a sensation Differential Threshold: The minimal difference that can be detected between two stimuli. Also know as the J.N.D “Just noticeable difference” Subliminal perception: Perception of very weak or rapid stimuli received below the level of conscious awareness. Slide 10: Price/Quality Relationship The perception of price as an indicator of product quality e.g., the higher the price, the higher the perceived quality of the product. Slide 11: Some Marketing Variables Influencing Consumer perception Nature of Product Physical Attributes of Product Package Design Brand Name Advertisements and Commercials Position of Ad Editorial Environment Slide 12: Distorting Influences Physical Appearances Stereotypes Irrelevant Cues First Impressions Jumping to Conclusions Halo Effect Slide 13: Perceived risk The degree of Uncertainty perceived by the consumer as to the consequences/outcome of a specific purchase decision Slide 14: Types of perceived Risk Function Risk Physical Risk Financial Risk Psychological Risk Time Risk Slide 15: How Consumers Handle Risk Seek Information Stay Brand Loyal Select by Brand Image Rely on Store Image Buy the Most Expensive Model Seek Reassurance Slide 16: Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.