Health Tourism :Health Tourism


Health Tourism :Health Tourism “Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance.” -- WTO


Concept :Concept Health tourism in the Philippines will comprise a wide range of body pampering, health and beauty treatments. Integrates and promotes traditional Filipino healing modalities and use of local herbs, oils and essences.


Two Components :Two Components SPA TOURISM MEDICAL TOURISM


Philippine Spa Tourism :Philippine Spa Tourism


What is Spa? :What is Spa? The term spa comes from the Latin acronym “sanitas per aqua”, or “health through water” and is broadly defined as water-based and non-water facilities offering a range of health / medical / beauty / relaxation treatments.


Spa facilities are generally classified as: :Spa facilities are generally classified as: Day spa – providing a variety of services on a day use basis, with no on-site overnight accommodation. Resort / Hotel spa – providing spa facilities usually with additional fitness components and spa-cuisine menu choices. Originally created within 4 or 5 star hotels to meet a market gap as demand for health farms boomed. To be classified as a true ‘spa hotel’, industry experts suggest facilities should include peaceful surroundings and a separate spa restaurant where guests can remain in their robes throughout their visit.


Filipino Spa Experience :Filipino Spa Experience Traditional Filipino Touch Therapy: Hilot - deep tissue therapeutic body massage Dagdagay - traditional foot massage from the Mt. Province


factors generating increased demand for spa tourism in the Philippines: :factors generating increased demand for spa tourism in the Philippines: desire for people to become and remain fit and healthy an active older generation the continued search for the perfect body increasing spend on health and beauty products and treatments to achieve perfect health


Philippine Medical Tourism :Philippine Medical Tourism


What is Medical Tourism? :What is Medical Tourism? Is the provision of cost effective medical care in collaboration with the tourism industry for patients who travel overseas for surgical or other specialized treatment – private and public. A common form of vacationing that covers a broad spectrum of medical services, mixing leisure, fun, and relaxation with wellness and healthcare.


Concept :Concept To offer cost-effective medical treatments while simultaneously showcasing tourist attractions in the Philippines. Special itineraries shall be available for both domestic and international patients who are interested to combine treatment with leisure


Advantages in Developing Medical Tourism :Advantages in Developing Medical Tourism Competitive medical costs Availability of state-of-the-art medical equipment Filipino doctors are trained with western medical orientation The Philippines is recognized as having highly skilled medical professionals Filipino medical practitioners have a nurturing and caring attitude Fluency in the English language


Marketing Strategies :Marketing Strategies Government to Government - Bilateral agreements focusing on medical health exchange Hospital to Hospital - Local hospitals to forge partnership with foreign hospitals to send their surplus patients to the Philippines Referral and/or Co-Management – Work closely with foreign medical referral companies and overseas doctors Promoting the Philippines as a medical tourism destination to existing foreign tourism markets


Our Competitors :Our Competitors Thailand Malaysia Singapore India


Target Markets :Target Markets Overseas and Former Filipinos (North America, Canada) Australian Market Island States in the Pacific (Nauru, Papua New Guinea, Guam, Palau, Federated States of Micronesia ) Japanese Koreans Middle East (United Arab Emirates, Saudi Arabia, Bahrain)


DOT-Accredited Hospitals :DOT-Accredited Hospitals St. Luke’s Hospital Asian Hospital The Medical City Makati Medical Center Capitol Medical Center University of Sto. Tomas Hospital St. Frances Cabrini Hospital


Comparative Health Care Costs :Comparative Health Care Costs


Sample of Medical Tour Packages :A. BLEPHAROPLASTY Inclusions: Doctor’s Professional Fees, other fees during surgery and use of equipment and supplies during the procedure Medical check-Up before and after the surgery 8 days/ 7 nights hotel accommodation Daily buffet breakfast Roundtrip transfers (hotel-airport-hotel; hotel-hospital-hotel) Half day city tour Rejuvenating massage Sample of Medical Tour Packages


Other Medical Tour Packages :Other Medical Tour Packages Breast Surgery Liposuction Botox LASIK Dental Implant Dental Crowns


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