Value Model

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value certified athletic trainers for your school

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what happens if….. your running back takes a helmet to helmet hit and is knocked unconscious: can you tell if he’s suffered a spinal injury or concussion? your shortstop’s body temperature is 105 degrees? a cheerleading pyramid collapses and someone suffers a broken leg? members of your wrestling team contract contagious staph infections? a faculty member or parent has a heart attack during a school assembly?

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what happens if….. you want to build character and leadership through playing sports? you want to improve physical fitness and obesity rates in your students? you want to minimize the risk of catastrophic injuries and lawsuits? you want decreased student time loss with in-house treatment? you want convenient, cost effective medical care for your students?

who is a certified athletic trainer? : 

SOMEONE WHO CARES ABOUT TAKING CARE OF YOUR KIDS An allied health care professional with: at least a bachelor’s degree (medically based) national professional certification a state license required continuing education who is a certified athletic trainer?

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State Name there are approximately ##### public secondary schools in STATE there are ### athletic trainers working full-time at secondary schools in the state there are ## athletic trainers working outreach to secondary schools from clinics in California NATA estimates that only ## percent of public secondary schools in the state have access to an athletic trainer INSERT INFORMATION ON LOCAL CITY OR DISTRICT WHERE PRESENTATION IS BEING MADE REPLACE GRAPHIC AT RIGHT WITH APPROPRIATE STATE VISUAL

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United States there are approximately 19,000 public regular secondary schools in the United States there are 4,120 athletic trainers working full-time at secondary schools in the country there are 1,483 athletic trainers working outreach to secondary schools from clinics in the U.S. NATA estimates that 42 percent of public secondary schools in the country have access to an athletic trainer INSERT INFORMATION ON LOCAL CITY OR DISTRICT WHERE PRESENTATION IS BEING MADE

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value of an athletic trainer parents students schools

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certified athletic trainers athletic trainers provide injury assessment and rehabilitation at school, leading to improved attendance and better grades athletic trainers make medically based return-to-play decisions - no conflict of interest from coaches athletic trainers help student athletes maximize their strength and conditioning, reducing injuries and improving on-field performance athletic trainers provide easy access to the same experts that treat professional athletes athletic trainers give immediate diagnosis and treatment of injuries, reducing severity, rehabilitation time and the chance of career-ending injuries value for student athletes

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certified athletic trainers “insert quotes form local student athletes on the value of athletic trainers to their health, safety and athletic success” value for student athletes

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certified athletic trainers access to a specialized health care professional for your student athlete at no charge on-field injuries are treated immediately and professionally students can stay at school for rehabilitation – no missed work or classes from driving to a therapy clinic continuity of care – from onset of injury to return-to-play injury and illness prevention education reduced health care costs and co-pays paid out – most conditions can be treated by the athletic trainer under the direction of a team physician value for parents

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certified athletic trainers “insert quotes from local parents on the value and importance of athletic trainers working with their children” value for parents

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athletic trainers are the only health care providers specifically trained to work with athletes athletic trainers are on school grounds and other at school-sponsored athletic events providing immediate, quality health care services parents and students share peace of mind not all injuries can be prevented, but athletic trainers quickly and expertly assess injuries, stabilize patients and provide life- and limb-saving measures certified athletic trainers also educate students about: healthy lifestyles proper nutrition exercise regimens advise how to prevent illness and injury during physical activity value for parents and students

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value for secondary schools reduced liability – preventing injuriesand illnesses supports risk management at your school. reduced absenteeism – students can stay at school for immediate first aid and on-going rehabilitation competitive athletics – athletes are conditioned to perform to the best of their abilities, giving your school a competitive edge public relations - hiring an athletic trainer shows you care about the health and safety of your students, faculty and staff faculty in-service – as qualified health care professionals, athletic trainers can provide faculty in-service training added health care services – some states allow workers comp cases to be treated by athletic trainers; emergency care is a specialty

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certified athletic trainers certified athletic trainers the American Medical Association says: Policy H-470.995 Athletic (Sports) Medicine The AMA believes that: … (7) high school administrators, athletic directors, and coaches to work with local physicians, medical societies, and medical specialty societies, as well as government officials and community groups to undertake appropriate measures to ensure funding to provide the services of a certified athletic trainer to all high school athletes;

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certified athletic trainers athletic trainers are the only licensed health care professionals who provide these essential services: onsite, immediate, emergency care injury treatment from injury to return to play field coverage at practices and games ongoing injury prevention – taping, brace adjustments, safety gear fitting injury tracking and trending services – a vital role in injury prevention and communication school health care administration school or district public health representative essential services

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unique on-site services many services an athletic trainer provides prevent injuries and illnesses before they occur coordination and collation of pre-participation physicals concussion baselines and brain injury assessments conditioning programs strengthening, proprioception training nutritional services ongoing health screenings equipment and field safety emergency action and evacuation plans asthma action plan MRSA and other skin infection prevention certified athletic trainers

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certified athletic trainers on-site rehabilitation – timely and safe return to play patients/athletes return to play faster and stronger improved attendance – keeps student athletes in school instead of missing class time for treatment at outside facilities athletic trainers monitor progress under the direction of a physician money is saved in health insurance costs unique value services

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unique educational services athletic trainers frequently provide teacher in-service classes or teach a limited load patients and athletes learn more about how to prevent injuries, potential risks and nutrition coaches learn how to prevent injuries athletic trainers usually teach CPR training athletic trainers conduct coaches clinics on health topics employees learn about on the job injury prevention, health topics and wellness programs community and parents benefit when everyone is healthier CPR, AED and first aid training certified athletic trainers

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certified athletic trainers cost analysis Glenbrook South High School Glenview, Illinois in 1992, one athletic trainer was able to provide student athletes with 3,172 treatments, valued at $475,800 compared to the cost of similar treatments off-site by 2000, with two additional athletic trainers on staff, 11,127 treatments were provided valued at $1,669,050 in 2006, three athletic trainers provided 13,766 treatments for student athletes, valued at $2,753,200

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reduce liability United Educators General, a liability insurance company, reviewed 31 student injuries or deaths that occurred in connection with athletic practices at member institutions since 1996. Students and their families most commonly cited one or more of the following grounds for liability: failure to adequately supervise practices and related sporting activities failure to give proper instructions and warn of dangers failure to offer reasonably safe facilities or equipment failure to provide adequate emergency response All of these grounds are the essential and standard duties of athletic trainers certified athletic trainers

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value for school administrators “(Athletic trainers) are first responders to sports injuries. They are the catalyst of information to coaches and athletes.” – Sherri Stice, Cy Fair ISD “Health and safety: A school’s first responsibility is to keep students safe. An athletic trainer is an essential part of the athletic program, supporting individual students who have incurred an injury and advising coaches about practices that support minimizing or reducing injuries.” – Chad Harris, Evanston High School “It only takes one time to have something happen (without an athletic trainer nearby) to make it pay for itself.” – Tim Leeper, AD Fairgrove High School

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funding How can I add an athletic trainer and fund this position? add one teacher’s salary vocational education budget – add a sports medicine class. Health care is a high-growth employment field. legislative funding community grants from hospitals, large employers or booster clubs shared cost with a local hospital or clinic alternative programs – SMART program (Florida) add a small surcharge to sports admission fees add a surcharge to student activity fees certified athletic trainers

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certified athletic trainers employment options Advantages of a full-time athletic trainer: increased access during the school day improves injury care, quicker return to play better coverage of practices – most injuries do not occur during games improved opportunity for comprehensive, on-site rehabilitative treatments consistency of care improved communication with parents, coaches and physicians regarding the status of injured athletes daily evaluation of field and facilities for dangers, safety issues and emergency planning maintenance of important injury and treatment records significant numbers or injuries occur in practice

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certified athletic trainers employment options Advantages of an outreach athletic trainer: hospital, clinic or physician office sends the athletic trainer to schools for game coverage lower cost to the school some coverage is better than no coverage of athletic events

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employment options Need for additional athletic trainers: Increased number of student athletes The number of athletes to be evaluated and treated has risen substantially while the number of athletic trainers has remained constant Demand for services during peak times exceeds the capacity of one professional Many sports have evolved to increase physical demands on athletes, resulting in an increase in both the frequency and severity of injury No gap in sports seasons There is significant overlap in sports seasons Additional work hours are unmanageable Multiple events without coverage More extracurricular events on off-campus sites concurrent with campus activities – can’t be in two places at one time You want to retain your current athletic trainer compare the athletic trainers hours to coaches, teachers and administrators at your school Reduce staff turnover – consistency of care certified athletic trainers

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educational requirements All certified athletic trainers must hold a bachelor’s or master’s degree with a major in Athletic Training from an accredited athletic training educational program. Academic programs in athletic training are accredited through an independent process by the Commission on Accreditation of Athletic Training Education (CAATE). For more information: visit www.caate.net

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certification The independent Board of Certification, Inc. (BOC) nationally certifies athletic trainers. Athletic trainers must hold a bachelor’s degree and pass an examination to become certified. To retain certification, ATC® credential holders must obtain 75 hours of associated continuing education credits every three years and adhere to a code of ethics. BOC certification is recognized by the National Commission for Certifying Agencies and is the only accredited certification program for athletic trainers.

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BOC certified athletic trainers are educated, trained and evaluated in six major practice domains: Prevention Clinical evaluation and diagnosis Immediate care Treatment, rehabilitation and reconditioning Organization and administration Professional development For more information, visit www.bocatc.org certification

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certified athletic trainers certified athletic trainers ESPN Outside the Lines High School Concussions

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The National Athletic Trainers’ Association (NATA) represents and supports the 30,000 members of the athletic training profession through public awareness, education and research. what is the national athletic trainers’ association?

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resources “Position Proposal Guide for Certified Athletic Trainers in Secondary School Athletics Programs” – NATA “Position Improvement Guide for the Secondary School Athletic Trainer” – NATA “Appropriate Medical Care for the Secondary School Aged Athlete” - NATA Available at www.nata.org

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How to hire an athletic trainer Go to the source! NATA Career Center is the ONLY national job site for certified athletic trainers It is the most active page on the NATA website More than 30,000 athletic trainers belong to the NATA NATA is pleased to offer a special service to secondary schools, thanks to the generous support of Gatorade and Johnson & Johnson.  When a school applies for and is approved for the secondary school grant, the school pays only $50 of the $250 position listing fee.  The other $200 is paid by the program sponsors. NATA Career Center: low cost, high impact for the most qualified athletic trainers www.nata.org/careercenter

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certified athletic trainers For more information please contact: Russell Lowe, NATA Strategic Activities p: 214.637.6282, ext. 127 f: 214-637-2206 russl@nata.org National Athletic Trainers’ Association 2952 Stemmons Freeway, Suite 200 Dallas, TX 75247 www.nata.org