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Edit Comment Close Premium member Presentation Transcript Slide 1: Technology Landscape 1 Web 2.0 Relevance to enterprises & business models Deep Kalra Founder & CEO MakeMyTrip.com Scope of Presentation : Scope of Presentation What is Web 2.0 ? Why ‘all the fuss’ about Web 2.0 ? Who is the driving force behind Web 2.0 ? Sustainable business models around Web 2.0 eCommerce : Growth & Drivers : eCommerce : Growth & Drivers Drivers Internet Users: 35M+ Broadband: 2.M++ Mobiles: 130M++ Credit Cards: 45M+ Venture Capital ! Source: IAMAI, PhocusWright, Internal Estimates What is Web 2.0 ? : What is Web 2.0 ? Fundamental Change in www Web 1.0 mostly about one-way Publishing Web 2.0 leverages UGC Web Generation 2.0 More pervasive use of web New technologies, based on user interface Successful web businesses realized the power of 2.0 early Amazon.com Ebay.com Classifieds Web 2.0 – Origin & Definition : Web 2.0 – Origin & Definition A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc - that emphasize Online Collaboration & sharing among users What do Users generate? : What do Users generate? Content Travelogues Classifieds Craigslist.com Relationships Social networks Trust Reviews & ratings Commerce Ebay Relevance Wikis, Del.icio.us Journalism Blogs Infrastructure BitTorrent Web 2.0 : Driver for the Internet : Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million UVs 25 36 60 60 Source Comscore, Hitwise Most Popular Sites – USA : Most Popular Sites – USA 1. Yahoo! 2. Google 3. Myspace 4. Microsoft Network (MSN) 5. EBay 6. YouTube 7. WikiPedia 8. Amazon.com 9. Craigslist.org 10. Thefacebook 11. Windows Live 12. Blogger.com Most Popular Indian Sites : Most Popular Indian Sites Yahoo! 2.Orkut.com 3.Google India 4.Google 5.Rediff.com 6.Microsoft Network (MSN) 7.YouTube 8.Naukri.com 9.Rapidshare.com 10.Blogger.com Who’s driving Web 2.0 : Who’s driving Web 2.0 Source: Asian Demographics Ltd. & TGI , NCAER India Digital Summit 2007 A teeming young population… Youth: the Future of Population : 47% of Indian population < 20 yrs, and this will grow to 55% by 2015; Infact 76% of population will be < 44 yrs in 2015 Nearly 6 out of 10 Indians in 2015 would have been born in post-reforms India, hence ‘no baggage’ of savings v/s consumption Indian Markets for most consumer categories will stay vibrant for the next decade unlike China which has an aging population Youth: the Future of Population Media habits ~ Foundation for 2.0 : Media habits ~ Foundation for 2.0 Increasing dependence on non-traditional media like the Internet Strong need to create their ‘own space’ through interaction & personalization The new mantra : ‘Communicate, share and connect’ Blogs and social communities - strong influencers Evolving & Unique Media habits : Evolving & Unique Media habits TV Radio Newspaper Internet 30 minutes per day 84 minutes per day 61 minutes per day 124 minutes per day Source Business World Youth Report 2006, IAMAI 2006 Business Models ~ Web 2.0 : Business Models ~ Web 2.0 Advertising Web usage rivals conventional media in mature geographies Potential to affect all web businesses Classifieds Search Commerce Information Compelling Biz Model : Travel 2.0 : Compelling Biz Model : Travel 2.0 Vertical Search User- Gen Content Beyond The Browser Vlogs & Podcasts Social Travel Mapping & Mashups Tagging Travel 2.0 : Back to the basics : Harness the power of the Internet to do very traditional travel support activities (e.g. peer reviews, scrapbooks, folders of trip info) Provide complete transparency Gather and assimilate information not previously possible or impractical Travel 2.0 : Back to the basics The New Travel Order : The New Travel Order User Generated Reviews : User Generated Reviews From articles and archives to exhaustive details towards user generated content on social networks and an unbiased reviews and referrals paradigm MappingMashups Empower Travelers with Maps : MappingMashups Empower Travelers with Maps Local Maps, Events & Opinions …a Potent Mix! : Local Maps, Events & Opinions …a Potent Mix! Metasearch – Potentially Disruptive : Metasearch – Potentially Disruptive Designed around historical data trends and predictive analysis… …these tools provide analytical capabilities that a person simply could not replicate. Search: Generic to Vertical Search Categorization Clears the Clutter : Search: Generic to Vertical Search Categorization Clears the Clutter Travel specific search engines have emerged, that organize search results by category and provide personalized results. TaggingAccelerates Info Gathering : TaggingAccelerates Info Gathering Designed around aggregating content from multiple sources… …these sites filter tags in order to allow users to sift through content quickly. Travel Blogs : Travel Blogs Content still key, but now Shared Experiences Inspire Travel Vlogs & PodCastsVideo & Mobile media brings the experience with you : Vlogs & PodCastsVideo & Mobile media brings the experience with you User generated videos provide unmatched destination authenticity Individualized podcasts support travel Portable media consumption becomes more routine Social NetworkingSpills Over to Travel : Social NetworkingSpills Over to Travel Social Networks Attract Nearly Half Of All Web Users… …merging together plans, places, and people... …and rapidly emerging communities. Paradigm Shift“Searching for the Lowest Fare” into “Finding the Perfect Trip” Consumers Take Control ! : Paradigm Shift“Searching for the Lowest Fare” into “Finding the Perfect Trip” Consumers Take Control ! Slide 28: Viable Web 2.0 Models for India Site HP – current : Site HP – current Peek into the future – Web 3.0 : Peek into the future – Web 3.0 Being defined as the "Semantic Web" Personalization is the new buzzword A.I. + Profiling + Search + Rich metadata = high degree of Personalization deep.kalra@makemytrip.com www.makemytrip2.0 …. it’s a good (better) trip : deep.kalra@makemytrip.com www.makemytrip2.0 …. it’s a good (better) trip Thank You ! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Web 2.0 - Deep Kalra nassim_fr5 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 442 Category: Education License: Some Rights Reserved Like it (0) Dislike it (0) Added: December 15, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: toshi123 (17 month(s) ago) http://weargood.com/197-nike-air-max-classic-bw-0 air max classic bw,free shipping, only $58 Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Technology Landscape 1 Web 2.0 Relevance to enterprises & business models Deep Kalra Founder & CEO MakeMyTrip.com Scope of Presentation : Scope of Presentation What is Web 2.0 ? Why ‘all the fuss’ about Web 2.0 ? Who is the driving force behind Web 2.0 ? Sustainable business models around Web 2.0 eCommerce : Growth & Drivers : eCommerce : Growth & Drivers Drivers Internet Users: 35M+ Broadband: 2.M++ Mobiles: 130M++ Credit Cards: 45M+ Venture Capital ! Source: IAMAI, PhocusWright, Internal Estimates What is Web 2.0 ? : What is Web 2.0 ? Fundamental Change in www Web 1.0 mostly about one-way Publishing Web 2.0 leverages UGC Web Generation 2.0 More pervasive use of web New technologies, based on user interface Successful web businesses realized the power of 2.0 early Amazon.com Ebay.com Classifieds Web 2.0 – Origin & Definition : Web 2.0 – Origin & Definition A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc - that emphasize Online Collaboration & sharing among users What do Users generate? : What do Users generate? Content Travelogues Classifieds Craigslist.com Relationships Social networks Trust Reviews & ratings Commerce Ebay Relevance Wikis, Del.icio.us Journalism Blogs Infrastructure BitTorrent Web 2.0 : Driver for the Internet : Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million UVs 25 36 60 60 Source Comscore, Hitwise Most Popular Sites – USA : Most Popular Sites – USA 1. Yahoo! 2. Google 3. Myspace 4. Microsoft Network (MSN) 5. EBay 6. YouTube 7. WikiPedia 8. Amazon.com 9. Craigslist.org 10. Thefacebook 11. Windows Live 12. Blogger.com Most Popular Indian Sites : Most Popular Indian Sites Yahoo! 2.Orkut.com 3.Google India 4.Google 5.Rediff.com 6.Microsoft Network (MSN) 7.YouTube 8.Naukri.com 9.Rapidshare.com 10.Blogger.com Who’s driving Web 2.0 : Who’s driving Web 2.0 Source: Asian Demographics Ltd. & TGI , NCAER India Digital Summit 2007 A teeming young population… Youth: the Future of Population : 47% of Indian population < 20 yrs, and this will grow to 55% by 2015; Infact 76% of population will be < 44 yrs in 2015 Nearly 6 out of 10 Indians in 2015 would have been born in post-reforms India, hence ‘no baggage’ of savings v/s consumption Indian Markets for most consumer categories will stay vibrant for the next decade unlike China which has an aging population Youth: the Future of Population Media habits ~ Foundation for 2.0 : Media habits ~ Foundation for 2.0 Increasing dependence on non-traditional media like the Internet Strong need to create their ‘own space’ through interaction & personalization The new mantra : ‘Communicate, share and connect’ Blogs and social communities - strong influencers Evolving & Unique Media habits : Evolving & Unique Media habits TV Radio Newspaper Internet 30 minutes per day 84 minutes per day 61 minutes per day 124 minutes per day Source Business World Youth Report 2006, IAMAI 2006 Business Models ~ Web 2.0 : Business Models ~ Web 2.0 Advertising Web usage rivals conventional media in mature geographies Potential to affect all web businesses Classifieds Search Commerce Information Compelling Biz Model : Travel 2.0 : Compelling Biz Model : Travel 2.0 Vertical Search User- Gen Content Beyond The Browser Vlogs & Podcasts Social Travel Mapping & Mashups Tagging Travel 2.0 : Back to the basics : Harness the power of the Internet to do very traditional travel support activities (e.g. peer reviews, scrapbooks, folders of trip info) Provide complete transparency Gather and assimilate information not previously possible or impractical Travel 2.0 : Back to the basics The New Travel Order : The New Travel Order User Generated Reviews : User Generated Reviews From articles and archives to exhaustive details towards user generated content on social networks and an unbiased reviews and referrals paradigm MappingMashups Empower Travelers with Maps : MappingMashups Empower Travelers with Maps Local Maps, Events & Opinions …a Potent Mix! : Local Maps, Events & Opinions …a Potent Mix! Metasearch – Potentially Disruptive : Metasearch – Potentially Disruptive Designed around historical data trends and predictive analysis… …these tools provide analytical capabilities that a person simply could not replicate. Search: Generic to Vertical Search Categorization Clears the Clutter : Search: Generic to Vertical Search Categorization Clears the Clutter Travel specific search engines have emerged, that organize search results by category and provide personalized results. TaggingAccelerates Info Gathering : TaggingAccelerates Info Gathering Designed around aggregating content from multiple sources… …these sites filter tags in order to allow users to sift through content quickly. Travel Blogs : Travel Blogs Content still key, but now Shared Experiences Inspire Travel Vlogs & PodCastsVideo & Mobile media brings the experience with you : Vlogs & PodCastsVideo & Mobile media brings the experience with you User generated videos provide unmatched destination authenticity Individualized podcasts support travel Portable media consumption becomes more routine Social NetworkingSpills Over to Travel : Social NetworkingSpills Over to Travel Social Networks Attract Nearly Half Of All Web Users… …merging together plans, places, and people... …and rapidly emerging communities. Paradigm Shift“Searching for the Lowest Fare” into “Finding the Perfect Trip” Consumers Take Control ! : Paradigm Shift“Searching for the Lowest Fare” into “Finding the Perfect Trip” Consumers Take Control ! Slide 28: Viable Web 2.0 Models for India Site HP – current : Site HP – current Peek into the future – Web 3.0 : Peek into the future – Web 3.0 Being defined as the "Semantic Web" Personalization is the new buzzword A.I. + Profiling + Search + Rich metadata = high degree of Personalization deep.kalra@makemytrip.com www.makemytrip2.0 …. it’s a good (better) trip : deep.kalra@makemytrip.com www.makemytrip2.0 …. it’s a good (better) trip Thank You !