Sales Promotion Techniques

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This presentation is based on Ch-13 Marketing Management (CBSE Class 12 Business Studies)

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Sales Promotion:

Sales Promotion It refers to short term use of incentives or other promotional activities that seek to stimulate interest, trial or purchase by customer Made by Mamta Narula

Commonly used Sales promotion activities:

Commonly used Sales promotion activities Made by Mamta Narula

Sales Promotion Activities :

Sales Promotion Activities Rebate, Discount, Refunds, Product Combinations, Quantity Gift, Instant Draws and Assigned Gift, Lucky Draw, Usable Benefit, Full Finance @ 0%, sampling, and contests Made by Mamta Narula

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Made by Mamta Narula

Rebate:

Rebate Rs 2000 less than usual price Product available @Rs 8/unit instead of Rs10/unit. Made by Mamta Narula Under it in order to clear the excess stock, products are offered at some reduced price.

Discount:

Discount Up to 40% off Discount sale of products up to 80% Special discount on khadi good at Ghandi Jyanti Made by Mamta Narula Under this method, the customers are offered products by offering certain percentage less than the listed price

Refunds :

Refunds Rs 5 refund on returning empty cover or wrapper Made by Mamta Narula Under this method, some part of the price of an article is refunded to the customer on showing proof of purchase

Product combination :

Product combination Toothbrush free placed inside the toothpaste package. Spoon free with tea packet Free toy in a chips packet Made by Mamta Narula Under this method, along with the main product some other product is offered to the customer as a gift

Quantity gifts :

Quantity gifts Buy three soaps get one free Free 50 grams extra Buy two for price of one Made by Mamta Narula Under this method, some extra quantity of the main product is passed on as a gift to the customers

Instant Draw and Assigned Gift :

Instant Draw and Assigned Gift Scratch a card Burst a cracker and Instantly win some gift like Car, T.V, computer etc . Made by Mamta Narula Under this method, a customer is asked to scratch a card on the purchase of a product and the name of the product is inscribed thereupon which is immediately offered to the customer as a gift.

Lucky Draw:

Lucky Draw The offer of a bathing soap to win a gold coin lucky draw coupon for free petrol on purchase of certain quantity of petrol from given petrol pump lucky draw coupon on purchase of garment and win a car offer . Made by Mamta Narula Under this method, the customers of a particular product are offered gifts on a fixed date and the winners are decided by the draw of lots.

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Mr Duggal ( Rishi Kapoor ) in the movie “Do Dooni chaar ” bought hundreds of 555 washing powder to try his luck to win the first prize of a brand new car . Made by Mamta Narula

Usable Benefit:

Usable Benefit Purchase goods worth Rs 3000 and get a holiday package worth Rs 3000 free’ ‘Get a Discount Voucher for Accessories on ApparelPurchase of Rs 1000 and above.’ Made by Mamta Narula Coupons or Vouchers are given to consumers which provide some benefit to customers although they can not be converted to cash directly .

Full finance @ 0%:

Full finance @ 0% Many marketers of consumer durables such as Electronic goods, automobiles etc offer easy financing schemes such as‘24 easy instalments, Eight Instalments Up Front (Paid immediately)and 16 To Be Paid as Post Dated Cheques’. However, one should be careful about the file charges, which sometimes is nothing but interest recovered in advance. Made by Mamta Narula The product is sold and money is paid in instalment at 0% rate of interest

Sampling:

Sampling Free sample of product Free medicines to doctors Free complimentary copies of books to teachers Made by Mamta Narula The producer distributes free samples of his product among the consumers

Contest :

Contest Consumers can participate only after showing proof of purchase Drawing competition by Harvest gold br ead Made by Mamta Narula Consumers taking part in the contest are asked to answer some very simple questions on a form and forward the same to the company .

Advantages of sales promotion:

Advantages of sales promotion Increased sales by making customer buy more of a product which otherwise they buy less Customers can be induced to try a product It ensures that customers keep on buying products on repeated basis Made by Mamta Narula

Test your knowledge:

Test your knowledge Identify the Sales promotion technique Made by Mamta Narula

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Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

PowerPoint Presentation:

Made by Mamta Narula

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Made by Mamta Narula

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Made by Mamta Narula

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Made by Mamta Narula

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Collect Dum Dums Wrappers Collect Dum Dums wrappers to help with purchase of Save Wraps for Stuff items. Send in those 20 Dum Dums wrappers & get a reduced price on one item. Made by Mamta Narula

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Made by Mamta Narula Presentation made by Mamta Narula www.mamtanarula.weebly.com

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