WHY IS SOCIAL RESPONSIBILITY IMPORTANT -presentation

Social Responsibility Of KFC and ICICI Bank : 

Social Responsibility Of KFC and ICICI Bank By Anumeha Goomer , Ankita Mahajan , Anjali Nath , Sanya Aggarwal , Keerat Singh , Navdisha Kukereja

WHY IS SOCIAL RESPONSIBILITY IMPORTANT ?: 

WHY IS SOCIAL RESPONSIBILITY IMPORTANT ? Social responsibility is important because it justifies the existence and growth of the firm It is necessary for the long term interest of the firm It helps in avoidance of government regulation It caters to the maintenance of the society as various resources are available with the business It helps in converting problems into opportunities

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Owner of abc company Social responsibility will provide my company with a better environment for doing work. My business will have to do something to solve social problems before it is confronted with a situation where its own survival is endangered due to enormous social illnesses

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It ’ s finger licking good

HISTORY: 

HISTORY Way back in 1930’s Colonel Harland Sanders got some distinguished Kentucky folks lickin ’ their fingers. It’s been in fashion since then! Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890.When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old sibling. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous .

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During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. He sold his chicken on the highway! But when the highway was removed, he sold up and traveled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold. By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across the United States and Canada. Later that year, Colonel Sanders sold his interest in the United States operations for $2 million.The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque . Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90. His legacy lives on with KFC restaurants all over the world. KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories around the world serving up the Colonel’s Original Recipe. It is a $13 billion brand based out of Kentucky and is the leading QSR around the world which is based in Louisville, Kentucky. Yum! Brands own 5 brands, out of which KFC is the largest brand within the Yum! Portfolio, founded by Colonel Harland Sanders in the year 1938. In 2001, KFC started tests in Austin, Texas restaurants of "Wing Works" chicken wing line sold with one of a few flavored sauces. Also, KFC hired a consultant to develop a breakfast menu .

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Type Wholly owned subsidiary Industry Restaurants Founded 1930 (original)( North Corbin, Kentucky ) 1952 (franchise)( South Salt Lake, Utah ) Founder(s) Harland Sanders Headquarters Louisville, Kentucky , U.S. Key people Roger Eaton , President Harvey R. Brownlea , COO James O'Reilly, VP for Marketing Products Fried chicken , grilled chicken , related Southern foods Revenue US$ 520.3 million (2007) [1] Employees 24,000 (2007) [1] Parent Yum! Brands Website KFC.com WORLDWIDE BUSINESS Of KfC

KFC- INDIA: 

KFC- INDIA KFC is the world’s No.1 Chicken QSR and has industry leading stature across many countries like UK, Australia, South Africa, China,USA , Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. Renowned worldwide for it’s finger licking good food, KFC offers its signature products in India too! KFC has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the “crispy outside, juicy inside” Hot and Crispy Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy & crunchy Zinger Burger,, Chicken Bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veg Zinger and Veggie Snacker . In India, KFC is growing rapidly and today has presence in 21 cities with close to 107 restaurants

sogood in so many ways!! KFC’s Social Responsibilities: 

sogood in so many ways!! KFC’s Social Responsibilities There's more to KFC than great food. They promote education, diversity and animal welfare in a number of positive ways. Diversity is more than a philosophy at KFC, it is part of their founding “How We Work Together” principles. Their global culture is actively developing a workforce that is diverse in style and background, where everyone can make a difference.

Packaging and Environment : 

Packaging and Environment KFC is as committed to the environment as they are to their food and to their customers. They are proud of the steps they have taken so far to reduce their environmental footprint and are committed as a brand to do even more in the in future. It’s an ongoing journey that they’re on and they want to keep you – their customers - informed along the way! In 2010, KFC introduced fast food’s first reusable food container. they have also replaced their plastic plates with paper serving boxes. It is part of their plan to reduce theiruse of non-renewable resources and to reduce the amount of styrofoam from their restaurants .

Animal Welfare Program: 

Animal Welfare Program Yum! Brands, parent company of KFC, is committed to the humane treatment of animals. Yum! Brands is the owner of restaurant companies and, as such, does not own, raise or transport animals. However, as a major purchaser of food products, they have the opportunity, and responsibility, to influence the way animals supplied to us are treated. We take that responsibility very seriously, and they are monitoring their suppliers on an ongoing basis to determine whether their suppliers are using humane procedures for caring for and handling animals they supply to us. As a consequence, it is their goal to only deal with suppliers who promise to maintain their high standards and share their commitment to animal welfare. To assist us in that effort, Yum! Brands formed the KFC Animal Welfare Advisory Council, which consists of highly regarded experts in the field. The Council provides us with information and advice based on relevant data and scientific research. The Animal Welfare Advisory Council has been a key factor in formulating their animal welfare program. In consultation with their Council, KFC has developed guidelines and audit programs for their suppliers in the broiler industry. We were also a prominent player in the joint effort conducted by the National Council of Chain Restaurants and the Food Marketing Institute to develop comprehensive guidelines for all species of farm animals.

ICICI BANK : 

ICICI BANK ICICI bank Ltd.  is India's second largest financial services company headquartered in Mumbai, Maharashtra. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank has a network of 2,533 branches and 6,800 ATMs in India, and has a presence in 19 countries, including India.

History: 

History ICICI Bank was established in 1994 by the Industrial Credit and Investment Corporation of India , an Indian financial institution, as a wholly owned subsidiary. The parent company was formed in 1955 as a joint-venture of the World Bank, India's public-sector banks and public-sector insurance companies to provide project financing to Indian industry. [ The bank was initially known as the Industrial Credit and Investment Corporation of India Bank , before it changed its name to the abbreviated ICICI Bank . The parent company was later merged into ICICI Bank.

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SOCIAL RESPONSIBILITY OF ICICI BANK

PRIMARY HEALTH &ACCESS TO FINANCE: 

PRIMARY HEALTH &ACCESS TO FINANCE * Nutrition Security Innovations Programme The Nutrition Security Innovations Programme in Chhattisgarh was initiated within the existing Swasthya Mitanin Programme (community health worker programme) in partnership with the State Health Resource Centre, to deepen the impact of community health workers and to bring about convergence between health interventions of the Mitanin Programme and the nutritional interventions of the Integrated Child Development Services. This includes behaviour change communications to improve child caring and feeding practices and counselling on nutrition. Conducted across 23 blocks in 11 districts of Chhattisgarh, the programme concluded in March 2011. The success of programme has prompted the state to replicate specifics of the programme and other nutrition and communication strategies. *Since the year 2000, ICICI Group has been engaged in a systematic effort to address the challenges of access to finance. Significant milestones in this journey include the creation of the Social Initiatives Group within ICICI Bank, which made universal access to finance a core part of its agenda; the acquisition of Bank of Madura with its more than 100 rural branches; and the investments in National Commodities and Derivatives Exchange (NCDEX) and Financial Information Network and Operations (FINO).

ELEMENTARY EDUCATION &SUSTAINABLE DEVELOPMENT: 

ELEMENTARY EDUCATION &SUSTAINABLE DEVELOPMENT *ICICI Foundation in collaboration with the Directorate of Elementary Education, State Institute of Education Research and Training and Sarva Shiksha Abhiyan (the Government of India’s flagship programme for achievement of universalisation of elementary education) aims to support and enable education functionaries to deliver quality education in alignment with the current government mandates and strengthen strengthen school and teacher education reform. *India has an urgent need to create employment opportunities for those below the poverty line. The Foundation’s first steps in its sustainable livelihood initiative will be to strengthen two Rural Self-Employment Training Institutes (RSETIs) in Udaipur and Jodhpur, run by ICICI Bank.

THANK YOU :D: 

THANK YOU :D