Slide 1: W E L C O M E E H T R Y A L T O Slide 2: Naresh.R Sachin Kumar Srinatha .S.k Manoj.J.Rao By MOBILE BANKING Slide 3: BANKING ON THE FUTURE OF MOBILE Slide 4: Financial services worldwide are facing tough market conditions. Slide 5: Don't banks know their profession is one of the worst sins in the Bible? I HATE banks. Everything about them is evil and wrong. trust and loyalty Slide 6: demands and expectations Slide 7: Attracting and retaining customers is no longer just about what banks offer... Slide 8: Because its innovate or die Slide 9: So, What is mobile banking? Slide 10: Nope. Slide 11: It didn't just happen. Remember when? Slide 12: Next. Slide 13: Then. Slide 14: There were security questions then too. Slide 15: And got comfortable with advanced online services. Slide 17: There are some new considerations. Slide 18: CONTEXT . Slide 20: Which means different things to different people. Slide 21: Access your checking - savings, credit card, mortgage, line of credit, loan, and other accounts Pay bills anywhere, anytime Transfer funds immediately Locate banking centers or ATMs, along with maps and directions Yup. Features of Mobile Banking Slide 22: 13 months after launch, they had 1 million mobile banking customers. Over 1,00,000 users on peak of high-usage/ days. Slide 23: Mobile banking launched on June 30 th 2008 and within just 30 days they surpassed 9,784 unique users. (Interactions/user): Balance Requests History Requests Branch/ATM Location Inquiries Transfers Bill Payments Average interactions/user Slide 24: Text banking launched on January 29 th 2009 and achieved 17,118 unique users in just 30 days. With the following interactions/user: Balance Requests History Requests Service Requests Average interactions/user REASONS OF GENESIS OF MOBILE BANKING: REASONS OF GENESIS OF MOBILE BANKING Introduction of new technologies. Control costs, removal of cost duplication To increase online channel customers Personalize customer interactions Instantly conduct banking transactions and secure your own accounts. You receive instant text messages on any transaction including your current account balance. Challenges before mobile banking:
Challenges before mobile banking Security Scalability & Reliability Personalization Customer
Education Slide 27: Account-to-Account transfers The account-to-account transfer feature enables you to use your cell phone to instantly transfer money to other account holders, and to make purchases or payments. These transfers can be made by typing in either the recipient’s cell phone number or their account number. You can receive an instant transfer of funds to your account by simply providing the sender your cell phone number. Product Benefits: Product Benefits Customer Benefits Secure, Convenient and easy method of payment Anywhere anytime payment Merchant Benefits Additional payment method for customers Small payment amounts can be accepted Portable payment options for merchants on move (Taxis, Couriers etc) Banks Benefits Additional channel for customer payments Use of existing Infrastructure Value added service to customers Mobile Banking- INDIAN SCENARIO: Mobile Banking- INDIAN SCENARIO Increasingly faster transmission via GPRS U sers are slowly getting used to the concept of a mobile hand device as digital cash instead of wallet to carry out purchases. Presently in India low-value m-commerce transactions are happening . High value mobile transactions would pick up once the concerns of mobile secure transactions are introduced. Slide 30: 12% Over 150 million mobile subscribers will access banking services on their mobile device in 2011. 2% 22 8% 3 7% 41% 5% STATISTICS:
STATISTICS In the past two years, the number of people using mobiles has increased three times India is all set to be among the top four countries in mobile phone subscriber numbers by the end of year 2011 , according to industry analysts ICICI bank continues to maintain its
extending in mobile space, 42% of all mobile banking users bank with ICICI, followed by HDFC (25.3%).
Slide 32: RBI guidelines Approval by RBI It will work on RBI guide lines. Security standards Registration of customer Transaction limit About mpin Bank should provide 4 digit pin HDFC has already provided 6 digit pin System’s components Nationalized banks Leading telephony service providers Indian postal department will be the pillars. Slide 33: Software support Mchek India payment systems Bharati airtel ltd Visa Obopay Type of services covered For paying:- Telephone, mobile bills Insurance premiums Credit card bills Slide 35: Sequencing of SMS Customer Authorized Outlet Bank 2 nd SMS 1 st SMS Confirmation SMS 3 rd Slide 37: Mobile Banking blends our state-of-the art secured banking and payment technologies with mobile phones. Now you are in control, and it wont cost you a penny!* Which features would you like today? Slide 38: Or risk becoming extinct. Expect a growing polarization between leaders and laggards as visionary financial institutions rise to the challenge of calamity and move ahead of their weak er competitors. Slide 39: Mobile banking isn't going .anywhere Slide 40: Either you'll lead the way... Slide 41: T H A N K Y O U