THE TIPPING POINT final

THE TIPPING POINT : 

THE TIPPING POINT HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE

MALCOLM GLADWELL : 

MALCOLM GLADWELL Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of "The Tipping Point: How Little Things Make a Big Difference," (2000) and "Blink: The Power of Thinking Without Thinking" (2005), both of which were number one New York Times bestsellers.

CONTENTS : 

CONTENTS Introduction Chapter 1: The Three Rules of Epidemics Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette Chapter 8: Conclusion: Focus, Test, Believe

Introduction : 

Introduction A book that defines the precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity.

Chapter 1: The Three Rules of Epidemics : 

Chapter 1: The Three Rules of Epidemics the popularity of Hush Puppies sales New York crimes What factors decide whether a particular trend or pattern will take hold? the Law of the Few( disease epidemic model ) the Stickiness Factor Power of Context.

Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen : 

Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen tipping point that transforms a phenomenon into an influential trend Connectors are individuals who have ties in many different realms and act as conduits between them, helping to engender connections, relationships, and “cross-fertilization” that otherwise might not have ever occurred. Mavens are people who have a strong compulsion to help other consumers by helping them make informed decisions. . Salesmen are people whose unusual charisma allows them to be extremely persuasive in inducing others’ buying decisions and behaviors

Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus : 

Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus This refers to a unique quality that compels the phenomenon to “stick” in the minds of the public and influence their future behavior. The show Sesame Street - literacy. The television show Blue’s Clues –logical ability Dramatic divergence from the conventional wisdom of the era

Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York : 

Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York rapid decline in violent crime rates that occurred in the 1990s in New York City. it was a few small but influential changes in the environment of the city that allowed these factors to tip into a major reduction in crime. city authorities started focusing on seemingly small goals like painting over graffiti, cracking down on subway toll skippers, and dissuading public acts of degeneracy.

Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty : 

Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty Groups of certain sizes and certain types The Divine Secrets of the Ya-Ya Sisterhood from regional cult favorite to national best-seller. . Groups of less than 150 members usually display a level of intimacy, interdependency, and efficiency This concept has been exploited by a number of corporations that use it as the foundation of their organizational structures and marketing campaigns.

Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation : 

Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation discusses the rise and decline of Airwalk shoes.- skateboarding subculture of Southern California -"coolness." The company’s unique strategy of offering unique products to boutique stores and a more mainstream shoe selection to department stores had long kept both cutting-edge hipsters and their more mainstream, impressionable counterparts content. However, as a cost-cutting measure, Airwalk eventually began providing all of its distributors with a single line of shoes. The delicate balance that had long rendered the company’s products cool in the minds of the public was disturbed, and sales declined significantly.

Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette : 

Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette relationship between suicide among adolescent males in Micronesia & persistent problem of teen cigarette use in the United States. potentially lethal experimentation. First, teenagers are inherently, perhaps even genetically predisposed to imitate others and try on new behaviors and attitudes during adolescence Second, the types of the people who are more likely to engage in dramatic, easily romanticized behavior such as early cigarette smoking or suicide are also more likely to be those that others tend to gravitate toward and seek to emulate.

Slide 12: 

suggests that infrequent teenage experimentation with drugs or smoking should not be regarded with hysteria, but rather, should be accepted as inevitable and is, in all likelihood

Chapter 8: Conclusion: Focus, Test, Believe : 

Chapter 8: Conclusion: Focus, Test, Believe To conclude There are mainly three points which are very important. Those are Belief Focus Test The book is both perspective and imaginative