logging in or signing up PayPerClick ppt nagalakshmi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 335 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 10, 2009 This Presentation is Public Favorites: 0 Presentation Description what is payperclick,advantages,disadvantages,how to earn money,how to display ads in ppc,basic concepts of ppc Comments Posting comment... By: HaroldJoh (19 month(s) ago) Pay Per Click advertising services are a smart investment for EVERY business owner. We use http://www.theclickdepot.com/pay-per-click.html to do our PPC management. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Pay-Per-Click : Pay-Per-Click Presented By P.Nagalakshmi Agenda : Agenda Definition Why Advertise? ROI Key Elements Resources Q&A What is Pay-Per-Click : What is Pay-Per-Click “Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs”. How Does it Work? : How Does it Work? Bid on relevant keywords Advertising engine displays your text ad on their results page or network of web sites You only pay when people click Why Advertise? : Why Advertise? Get instant visibility Cost to enter is small Track ROI Who Are the Major Players? : Who Are the Major Players? Google Yahoo MSN Find What Ask Jeeves/Teoma Google : Google Keyword Targeted CPC (Cost Per Click) More Clicks, Better Results Track Results – Conversion Tracker Ads appear on Google.com Google content network via Adsense program Yahoo Sponsored Search (Formerly Overture) : Yahoo Sponsored Search (Formerly Overture) Bid on keywords (auction format) Highest bidder gets highest placement on the page Yahoo, MSN, Altavista, CNN, Infospace Yahoo Publishers Network Content Match (Beta)– Like Google Adsense MSN : MSN Text Ads Limited to MSN, CNBC, Hotmail. Program will eventually replace Yahoo results Getting Started : Getting Started Very Easy to Set Up Take the time to Plan Research Setup Execute Track Results Conversions : Conversions Any interaction that you want to track Conversion Tracking” is an advanced feature for collecting transactional data from your Website. You must first define a “Trackpoint” One or more pages on your Web site with embedded JavaScript code. Track points : Track points Specifically, Topica Trackpoints let you: Create any number of conversion tracking fields. Fields can collect text, date, numeric or category-based data. Use the data to trigger automated email campaigns. How Can You Maximize Your ROI? : How Can You Maximize Your ROI? Great Ad Copy Keyword Specific Landing Pages Improve Conversions Elements of a Good Ad : Elements of a Good Ad Attention Promise of Benefit Interest Action Focus on the Ad Title : Focus on the Ad Title Most people scan the title Body copy holds less weight Insert relevant keyword in the Title Google lets you do it automatically Landing Page : Landing Page In online marketing a landing page, sometimes known as a lead capture page. In pay per click (PPC) campaigns, it will also be customized to measure the effectiveness of different advertisements. Resources : Resources Good Keywords - Softnik Technologies PPC Toolkit Arelis Keyword Tracker Bid Management Tools Google Adwords : Google Adwords For Advertisers: Google AdWords Advertise to people searching on Google and our advertising network Easily control costs - pay only when people click on your ad Google Adsense : Google Adsense For Site Owners: Google AdSense Maximize your site's revenue potential with contextually targeted ads Customize ads to complement the look and feel of your site Track the success of different formats and locations with online reports Conclusion : Conclusion PPC Advertising is a very effective way generate traffic and sales Takes effort, planning, testing and constant monitoring Slide 21: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
PayPerClick ppt nagalakshmi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 335 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 10, 2009 This Presentation is Public Favorites: 0 Presentation Description what is payperclick,advantages,disadvantages,how to earn money,how to display ads in ppc,basic concepts of ppc Comments Posting comment... By: HaroldJoh (19 month(s) ago) Pay Per Click advertising services are a smart investment for EVERY business owner. We use http://www.theclickdepot.com/pay-per-click.html to do our PPC management. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Pay-Per-Click : Pay-Per-Click Presented By P.Nagalakshmi Agenda : Agenda Definition Why Advertise? ROI Key Elements Resources Q&A What is Pay-Per-Click : What is Pay-Per-Click “Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs”. How Does it Work? : How Does it Work? Bid on relevant keywords Advertising engine displays your text ad on their results page or network of web sites You only pay when people click Why Advertise? : Why Advertise? Get instant visibility Cost to enter is small Track ROI Who Are the Major Players? : Who Are the Major Players? Google Yahoo MSN Find What Ask Jeeves/Teoma Google : Google Keyword Targeted CPC (Cost Per Click) More Clicks, Better Results Track Results – Conversion Tracker Ads appear on Google.com Google content network via Adsense program Yahoo Sponsored Search (Formerly Overture) : Yahoo Sponsored Search (Formerly Overture) Bid on keywords (auction format) Highest bidder gets highest placement on the page Yahoo, MSN, Altavista, CNN, Infospace Yahoo Publishers Network Content Match (Beta)– Like Google Adsense MSN : MSN Text Ads Limited to MSN, CNBC, Hotmail. Program will eventually replace Yahoo results Getting Started : Getting Started Very Easy to Set Up Take the time to Plan Research Setup Execute Track Results Conversions : Conversions Any interaction that you want to track Conversion Tracking” is an advanced feature for collecting transactional data from your Website. You must first define a “Trackpoint” One or more pages on your Web site with embedded JavaScript code. Track points : Track points Specifically, Topica Trackpoints let you: Create any number of conversion tracking fields. Fields can collect text, date, numeric or category-based data. Use the data to trigger automated email campaigns. How Can You Maximize Your ROI? : How Can You Maximize Your ROI? Great Ad Copy Keyword Specific Landing Pages Improve Conversions Elements of a Good Ad : Elements of a Good Ad Attention Promise of Benefit Interest Action Focus on the Ad Title : Focus on the Ad Title Most people scan the title Body copy holds less weight Insert relevant keyword in the Title Google lets you do it automatically Landing Page : Landing Page In online marketing a landing page, sometimes known as a lead capture page. In pay per click (PPC) campaigns, it will also be customized to measure the effectiveness of different advertisements. Resources : Resources Good Keywords - Softnik Technologies PPC Toolkit Arelis Keyword Tracker Bid Management Tools Google Adwords : Google Adwords For Advertisers: Google AdWords Advertise to people searching on Google and our advertising network Easily control costs - pay only when people click on your ad Google Adsense : Google Adsense For Site Owners: Google AdSense Maximize your site's revenue potential with contextually targeted ads Customize ads to complement the look and feel of your site Track the success of different formats and locations with online reports Conclusion : Conclusion PPC Advertising is a very effective way generate traffic and sales Takes effort, planning, testing and constant monitoring Slide 21: THANK YOU