PayPerClick ppt


Presentation Description

what is payperclick,advantages,disadvantages,how to earn money,how to display ads in ppc,basic concepts of ppc


Presentation Transcript

Pay-Per-Click : 

Pay-Per-Click Presented By P.Nagalakshmi

Agenda : 

Agenda Definition Why Advertise? ROI Key Elements Resources Q&A

What is Pay-Per-Click : 

What is Pay-Per-Click “Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs”.

How Does it Work? : 

How Does it Work? Bid on relevant keywords Advertising engine displays your text ad on their results page or network of web sites You only pay when people click

Why Advertise? : 

Why Advertise? Get instant visibility Cost to enter is small Track ROI

Who Are the Major Players? : 

Who Are the Major Players? Google Yahoo MSN Find What Ask Jeeves/Teoma

Google : 

Google Keyword Targeted CPC (Cost Per Click) More Clicks, Better Results Track Results – Conversion Tracker Ads appear on Google content network via Adsense program

Yahoo Sponsored Search (Formerly Overture) : 

Yahoo Sponsored Search (Formerly Overture) Bid on keywords (auction format) Highest bidder gets highest placement on the page Yahoo, MSN, Altavista, CNN, Infospace Yahoo Publishers Network Content Match (Beta)– Like Google Adsense

MSN : 

MSN Text Ads Limited to MSN, CNBC, Hotmail. Program will eventually replace Yahoo results

Getting Started : 

Getting Started Very Easy to Set Up Take the time to Plan Research Setup Execute Track Results

Conversions : 

Conversions Any interaction that you want to track Conversion Tracking” is an advanced feature for collecting transactional data from your Website. You must first define a “Trackpoint” One or more pages on your Web site with embedded JavaScript code.

Track points : 

Track points Specifically, Topica Trackpoints let you: Create any number of conversion tracking fields. Fields can collect text, date, numeric or category-based data. Use the data to trigger automated email campaigns.

How Can You Maximize Your ROI? : 

How Can You Maximize Your ROI? Great Ad Copy Keyword Specific Landing Pages Improve Conversions

Elements of a Good Ad : 

Elements of a Good Ad Attention Promise of Benefit Interest Action

Focus on the Ad Title : 

Focus on the Ad Title Most people scan the title Body copy holds less weight Insert relevant keyword in the Title Google lets you do it automatically

Landing Page : 

Landing Page In online marketing a landing page, sometimes known as a lead capture page. In pay per click (PPC) campaigns, it will also be customized to measure the effectiveness of different advertisements.

Resources : 

Resources Good Keywords - Softnik Technologies PPC Toolkit Arelis Keyword Tracker Bid Management Tools

Google Adwords : 

Google Adwords For Advertisers: Google AdWords Advertise to people searching on Google and our advertising network Easily control costs - pay only when people click on your ad

Google Adsense : 

Google Adsense For Site Owners: Google AdSense Maximize your site's revenue potential with contextually targeted ads Customize ads to complement the look and feel of your site Track the success of different formats and locations with online reports

Conclusion : 

Conclusion PPC Advertising is a very effective way generate traffic and sales Takes effort, planning, testing and constant monitoring

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