new product development

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By: durgaprasadkarra408 (37 month(s) ago)

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By: 124vinu (38 month(s) ago)

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By: kamal287 (40 month(s) ago)

please send me this ppt of NPD on bishtk87@gmail.com. I believe that you agree with these lines "lamp of knowledge is brighten with the increase of people whom it provide it's light". i will highly obliged to you.

By: coachhammami (42 month(s) ago)

please i'm interreset about new product developpment

By: coachhammami (42 month(s) ago)

please i'm interreset about new product developpment

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Presentation Transcript

New product development : 

New product development NPD is a process which is designed to develop, test and consider the viability of product which are new to the market in order to ensure the growth or survival of the organisation.

What is a new product? : 

What is a new product? A product that opens up an entirely new market. A product that adapts up or replace an existing product. A product that significantly broadens the market for an existing product. An old product introduced in a new market. An old product packaged in different way. An old product marketed in a different way.

Why develop new products? : 

Why develop new products? To add to product portfolio To create stars and cash cows for future To replace the declining product To take advantage of new technology To maintain/increase market share To defeat rivals To keep up with rivals To make competitive advantages