COMM 363- Final Project Team Day E

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From Rags to Riches: a CinderelliE Story Elvis Chan Margaret Lau Arianna Lu Lianne Tsia Marlena McMurty COMM 365 203 Day E presents:

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The CinderelliE Story Dictionary: CinderelliE= Day E Evil Step Sisters = Company A, U, O, I Mouse Team mates = Day E Team members Shoes and Slippers = Sonite products Glass Slipper = Vodite products Help from Fairy Godmother = Getting a loan from Juliet Buying materials to make new Shoes and Slipper= R&D Sexy Price Isaac (SPI) = WINNING Marketplace = Day Industry Scriptures = Market Research Studies Elegance, Prettiness, and Comfort = Economy, Performance, and Convenience

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Anastasia Ofelia Ursula Isabella Mouse Team mates Evil Step Sisters Sexy Prince Isaac CinderelliE Fairy Godmother Characters

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CinderelliE’s Initial Strategy…. To invest as much as possible into buying materials to make new Shoes and Slippers To enter the Glass Slippers market as soon as possible to gain first-mover’s advantage To purchase all Scriptures in order to gain maximum insight into the S&S marketplace

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She was purchasing too many scriptures Pricing of her initial S&S products were too high Not received well by the townspeople

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Bippity B oppity Boo…

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Calculations are crucial Key scriptures used together are POWERFUL Looking at decisions of competition Withdraw unprofitable products

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Important to cater to customers’ ideal points Budget wisely

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Life, Love and Commerce

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Short and Long Term: Prioritize Glass Slipper Products More R&D for new Glass Slipper Market Focus on S&S Cash Cows (SEMI, SEMA and SELF) CinderelliE’s Plan for the Future!

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What did CinderelliE like about her journey ? Proving to her step sisters that she was worthy Working with her mouse teammates Working hard and seeing the results each time

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While the complexity of the game adds to its challenge, it would have helped to have more informative FAQs in order to help figure things out near the start of the game. In addition, it would have been worthwhile to have a few more tutorials before the game started. Another aspect that our team would change about the game would be the advertising—being marketing students, we enjoy learning about the different advertising strategies marketers can use to better position their products in the vast marketplace. Perhaps in the future, Markstrat could include an advertising component that would allow students to choose specifically how they want to advertise their product. Lastly, we think that although Markstrat gave us a glimpse at real-world marketing practices, it was also too abstract. The products were vaguely described and intangible which made it less enjoyable and unclear.