logging in or signing up amul mukeshduke Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1746 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: May 05, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: raj_kgupta (34 month(s) ago) Sir i want this ppt Please sent it on my mail id firstname.lastname@example.org Thanks Raj Kumar Gupta Saving..... Post Reply Close Saving..... Edit Comment Close By: manojm (37 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close By: achinroxxxx (38 month(s) ago) it is good Saving..... Post Reply Close Saving..... Edit Comment Close By: raviaudi (38 month(s) ago) plz allow to download this presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: vartika_rimjhim (42 month(s) ago) plz allow to download this presentation Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Introduction : Introduction Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India. Product : Product Bread Spreads Milk Drinks Powder Milk Fresh Milk Cheese For Cooking Chocolate Amul Product’s Diversification : Amul Product’s Diversification BENEFITS OF DIVERSIFICATION : BENEFITS OF DIVERSIFICATION High Growth Expansion of network Advantage of each underline objectives Business Model : Business Model Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India Its supply chain one of the most complicated in India What are the Segmentation : What are the Segmentation Wide range of product categories caters to consumer across all market segment. for example, Amul kool as target at children, while teenager prefer kool café Low price range to High range Targeting : Targeting Changing Retail environment Young and Children High profile location like—Amul are today present on campuses of Infosys parlor, Wipro, IIM-A, IIT-B, Temples, Metro Rail and Railways station Diabetes customer Promotion : Promotion Uses of variety of media to communicate Most famous in bill board The enduring polka dressed girl pun at various issues increase brands fan Every festival some thing they bringing The chief of India promo invites hotel chefs to come up with recipes using many Amul products as possible, and is conducted at city, state and national level. Intelligent Marketing : Intelligent Marketing One of the most conservative FMCG estimative GCMMF spends a mere 1% of its turnover on promotion GCMMF has written and re-written rules of the game Amul Butter girl is one of the longest run ad campaigns in country for 41years Compaigh using like Amul star voice of India Ads : Ads Some TV Add : Some TV Add Competition : Competition Brittania Nestle HLL Cadboury Mother Dairy Conclusion : Conclusion Using very good Strategy for selling the product . For all segment of Product’s are available Slide 19: THANK YOU AMUL FOR UNDERSTANDING……. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.