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SOCIAL MEDIA IN HEALTHCARE

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Social Media in Healthcare: 

Social Media in Healthcare Presented by Myrna J. Tayco-Manuel mtayco@uic.edu BHIS503 – Business Communication for Health Informatics Spring 2012

What is Social Media?: 

What is Social Media? Kaplan and Hanlein Group of internet based applications 2 1 50 Definitions of Social Media. ( n.d ) Retrieved from http://the social media guide.com/social media/50-definitions-of-social media. 2 Kaplan,Andres M.; Haenlein,Michael (2010) “Users of the World Unite! The Challenges and Opportunities of Social Media.”Business Horizons 53(1):59-68 AG Communication Group 1 Talking Participating Sharing Networking

Social Media Sites: 

Social Media Sites Facebook Twitter Blogs Youtube Wikis Podcast LinkedIn

Three Fronts3: 

Three Fronts 3 Innovative Start Up Patient Communities Medical Center 3 Sharp,J. (2010,May 6). Social Media in HealthCare: Barriers and Future Trends. Retrieved from http://www.ihealthbeat.org/perspectives/2010/social-media-in-health-care-barriers-and-future-trends.aspx

Innovative Start Up3: 

Innovative Start Up 3 Creative concepts Wellness Tools 3 Sharp,J. (2010,May 6). Social Media in HealthCare: Barriers and Future Trends. Retrieved from http://www.ihealthbeat.org/perspectives/2010/social-media-in-health-care-barriers-and-future-trends.aspx Example: Robert Wood Johnson Foundation Project Health Design Concept of Observation of Daily Living Self observation Self monitoring (Home monitoring and telemedicine) Use of Smart phones

Patient Communities3: 

Patient Communities 3 3 Sharp,J. (2010,May 6). Social Media in HealthCare: Barriers and Future Trends. Retrieved from http://www.ihealthbeat.org/perspectives/2010/social-media-in-health-care-barriers-and-future-trends.aspx Study: Choice

Patient Communities3: 

Patient Communities 3 3 Sharp,J. (2010,May 6). Social Media in HealthCare: Barriers and Future Trends. Retrieved from http://www.ihealthbeat.org/perspectives/2010/social-media-in-health-care-barriers-and-future-trends.aspx Study: Decision

E-Patients4: 

E-Patients 4 Definition- Equipped, enabled, empowered, engaged Provides feedback Participates in QI 4 Perna, G., (2012,April 25). The Growing Power of Social Media in Health Care. Retrieved from http://www.healthcare informatics.com/blogs/ gabriel perna /growing-power-social-media healthcare.

Medical Centers: 

Medical Centers Medical Professional 5 90% continuing education and medical reference 65% nurses and 60% physicians uses social media for professional purposes 5 Hospital Social Network Data & Charts, Bennet Ed. (2010,May 22). Retrieved from http://ebenett.org/html/data

Use of Social Media6: 

Use of Social Media 6 Promotional Gauge Consumer Experience Ability to Market Services 6 No Author. (2010). Social Network in Healthcare: Communication, Collaboration and Insights. Retrieved from http://www . Deloitte.com/center for health solutions.

Conclusion: 

Conclusion Impact of social media to healthcare 4 Patient engagement 4 Perna, G., (2012,April 25). The Growing Power of Social Media in Health Care. Retrieved from http://www.healthcare informatics.com/blogs/ gabriel perna /growing-power-social-media healthcare. Connectivity between individuals Flow of information

Something to Think About: 

Something to Think About Reliability of Information 8 8 Vikram, D., ( n.d ). Transforming Healthcare Through Social Media. Retrieved April 28,2012 from http://www.wipro.com/documents/resource_center/library/impact_of_social_media_in_healthcare.pdf Standard and Regulation 8 Accredited Sources of Information 8

References: 

References 50 Definitions of Social Media. ( n.d ) Retrieved from http://the social media guide.com/social media/50-definitions-of-social media. Kaplan,Andres M.; Haenlein,Michael (2010) “Users of the World Unite! The Challenges and Opportunities of Social Media.”Business Horizons 53(1):59-68 Sharp,J . (2010,May 6). Social Media in HealthCare: Barriers and Future Trends. Retrieved from http://www.ihealthbeat.org/perspectives/2010/social-media-in-health-care-barriers-and-future-trends.aspx Perna , G., (2012,April 25). The Growing Power of Social Media in Health Care. Retrieved from http://www.healthcare informatics.com/blogs/ gabriel perna /growing-power-social-media healthcare.

References : 

References Hospital Social Network Data & Charts, Bennet Ed. (2010,May 22). Retrieved from http://ebenett.org/html/data No Author. (2010). Social Network in Healthcare: Communication, Collaboration and Insights. Retrieved from http://www . Deloitte.com/center for health solutions . Wikipedia, the free encyclopedia. Social Networking Service. Retrieved April27,2012 from http://en.wikipedia.org/wiki/Social_networking_service Vikram , D., ( n.d ). Transforming Healthcare Through Social Media. Retrieved April 28,2012 from http://www.wipro.com/documents/resource_center/library/impact_of_social_media_in_healthcare.pdf

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