Technology and Organizational Communication-Part 3-Impacts on the Orga

Technology and Organizational Communication : 

Technology and Organizational Communication Part 3: Impacts on the Organization

Question: Do New Communication and Information Technologies (CITs) lead to centralization or decentralization of organizations? : 

Question: Do New Communication and Information Technologies (CITs) lead to centralization or decentralization of organizations? Yes No Maybe so

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations Organizational Structure Do New Communication and Information Technologies (CITs) lead to centralization or decentralization of organizations? Answer: It depends on the strategy and culture of the organization One impact: Reduction of role of middle management

Question: Do CITs Change the Content of Communication in Organizations? : 

Question: Do CITs Change the Content of Communication in Organizations? Yes No Maybe so

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations Organizational Structure Do CITs Change the Content of Communication in Organizations? Social and emotional cues may be filtered out by some media. e.g. email and IM…. Can we compensate? Novel possibilities e.g., web pages, blogs, YouTube e.g. “mosaic messages” via email

Question: Do CITs Open Up Communication in Organizations? : 

Question: Do CITs Open Up Communication in Organizations? Yes No Maybe so

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations A. Organizational Structure Do CITs Open Up Communication in Organizations? May alter constraints on members Ease of access to others—allies and information Can show your abilities and talents Can erode hierarchies

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations A. Organizational Structure Do CITs Open Up Communication in Organizations? May increase participation Increased ease of communication and contact fosters more activity Increased horizontal and collaborative communication

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations Organizational Structure Interorganizational Linkages Competitors join online marketplaces American HealthCare

III. Impacts of Communication Technologies on Organizations : 

III. Impacts of Communication Technologies on Organizations Organizational Structure Interorganizational Linkages Networked organizations and virtual organizations Ponoko: Manufactures what you design http://www.ponoko.com/ Style shake: Design your own clothes line http://www.styleshake.com/default.aspx Market Maker http://www.marketmaker.uiuc.edu/