1b-ad_sales_5-5-09

Slide 2: 

SELLING THIS PRODUCT AND PROSPECTING YOUR LOCAL MARKET!

SETTING THE APPOINTMENT : 

SETTING THE APPOINTMENT Qualify the prospect Can they benefit from our platform Try to have both decision makers there You may pitch the gate keeper first

PLAN FOR THE PRESENTATION : 

PLAN FOR THE PRESENTATION Know where your prospect advertises Look at their website if they have one (If they have a website they will ask if you looked at it) Get an idea of what their spending on advertising Know there competitors and what they are doing for advertising

THE PRESENTATION : 

THE PRESENTATION DISCOVERY PROCESS Ask the Prospect question lead in questions, get them to open up. Have you ever seen the internet as a valuable way to get new customers? How is your referral business working for you? Beside the Local Magazine how else do your customers find you?

THE PRESENTATION : 

THE PRESENTATION DISCOVERY PROCESS Are you able to measure your results from your current plan and how do you do that? What working best for you? What is your monthly/annual advertising budget?

THE PRESENTATION : 

THE PRESENTATION CURRENT MARKET SITUATION More Local Business are moving online Newspapers are either going out of business or going strictly online Internet Advertising is growing at the fastest pace of any advertising medium 63% of people research online before they make a purchase 54% of people have traded in the Yellow Pages for online

THE PRESENTATION : 

THE PRESENTATION PRODUCT DEMONSTRATION This is the show, be very positive and excited but not overly excited. DO NOT OVERSELL THE PRODUCT! Sell the benefits of the AD that we create Benefits of Video Benefits of Coupons Cover the key points without getting too much into the details…let them take you there. Details of the technology will slow you down

THE PRESENTATION : 

THE PRESENTATION PRODUCT DEMONSTRATION Manage Expectations. What the product does and not do… We are not a SEO company We do not sell Pay Per Click Advertising This is bundled solution…Directory, Partner Network, Search, E-commerce, Social Testimonials, this is must share with them Letters/Videos Do they have any questions? Is there anything that I did not cover?

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HAVE AD EXAMPLES WITH YOU Clever Clean Carpet, Tile & Grout: Maylene, AL http://www.localadlink.com/directory/view/7639981 Heaven’s Best Carpet Cleaning: Omaha, NE http://www.localadlink.com/directory/view/7609364/ Zerorez Carpet Cleaning: Tampa, FL http://www.localadlink.com/directory/view/7597534/

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AD EXAMPLES: DAY SPA THE Bladerunner: San Luis Obispo, CA 93401 http://www.localadlink.com/directory/view/7597244/ VIDEO, COUPONS, IMAGES, ETC...

THE PRE-CLOSE : 

THE PRE-CLOSE PRE-CLOSE Ask the following questions Do you like what I have shown you? Do you see the value in this platform? Do you see yourself using this as a tool to increase your revenues? (through qualified customer acquisitions, brand awareness, brand loyalty) The Decision Commitment Question Is there any reason other than the money why you wouldn’t get you started today ?

THE CLOSE : 

THE CLOSE PROMOTIONAL PRICING OPTIONS I can show you two prices. The first is our standard Rate Card which is extremely competitive in the marketplace…in fact we find ourselves being the Low Price Leader The second price is a marketing promotion that is available in your category and in this Zip code…it’s time sensitive and is available on a first come first serve basis from our company