Real Estate Marketing

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prepared for: compliments of: You Micah & Sherrill Senter Listing and Marketing Consultation

Real Estate Is Personal!:

Real Estate Is Personal! Our Real Estate business is built around one guiding principle: As Our Client, You Come First! ► Your Needs ► Your Money ► Your Concerns ► Your Time ► Your Questions ► Your Life

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Team Senter Communication Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing

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Team Senter Our plan for your residence Our marketing plan Why Keller Williams Realty

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Marketing When you list with us, you’ll experience the best in effective marketing, using … The power of the internet Effective networking Use of all forms of media

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96% of Home Buyers Use the Internet.

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Marketing REALTOR NETWORKING Campaign Launch Open House Ongoing Industry Promotion & Email Blasts

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Marketing We cannot stress this enough. Realtor networking and internet presence are the MOST important forms of marketing available – and that’s where we excel in marketing your property!

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Marketing Offices in NJ Princeton Montgomery West Monmouth Middlesex Jersey Shore Cherry Hill Summit Hudson County Clifton West Milford New Offices Medford Atlantic County The agents located in these offices plus the top agents from other brokerages in the surrounding area will receive Information via email about the community.

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Internet Marketing MLS Sites TREND or your area MLS Realtor.com Enhanced Listing Our proprietary Keller Williams Listing System (KWLS) Virtual Tour

YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT:

A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008

37% of buyers found a home via the internet - Up from 8% in 2001 :

14 37% of buyers found a home via the internet - Up from 8% in 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010 WHERE BUYERS FOUND HOMES

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15 Signs 11% Print ads 2% Internet 37% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs HOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2010 2009: The internet is THREE TIMES as powerful as signs

TOTAL MONTHLY UNIQUE VISITORS:

TOTAL MONTHLY UNIQUE VISITORS (NATIONWIDE COMPARISON, in thousands) Your home will be on REALTOR.com® - where more home buyers and sellers choose to search for homes Source: comScore Media Metrix, April 2009

MONTHLY MINUTES SPENT SEARCHING:

17 MONTHLY MINUTES SPENT SEARCHING (NATIONWIDE COMPARISON, in millions) comScore Media Metrix, based on reporting for November 2010 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers

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16 For illustrative purposes. Varies by broker and region. BEST OF ALL WORLDS BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS BUYERS SEARCH OUR LOCAL WEB SITE We market to buyers who are on our site PLUS buyers who have not yet picked a broker.

CAPTURING BUYERS ON REALTOR.COM®:

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com ® The #1 National Real Estate website. * INCLUDES: • Multiple ways to search (map, gallery, price) • Multiple photos • Neighborhood & school information CAPTURING BUYERS ON REALTOR.COM ® *Source: comScore Media Metrix January-October 2008

Because REALTOR.com® has millions of listings…:

Because REALTOR.com ® has millions of listings… We will make yours stand out Less than 1% of Homes on REALTOR.com have Virtual Tours and More than 6 Photos.

CAPTURING BUYERS ON REALTOR.COM®:

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. SHOWCASE LISTINGS We have upgraded your listing on REALTOR.com ® to be more prominent using REALTOR.com ® Showcase Listing Enhancements. CAPTURING BUYERS ON REALTOR.COM ®

SHOWCASE LISTING ENHANCEMENTS MARKETING SYSTEMSM:

Your home will be more visible to buyers We receive customer leads directly so we can personally respond to buyers There are additional enhancements we can add to your listing to show off the best features SHOWCASE LISTING ENHANCEMENTS MARKETING SYSTEM SM

HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?:

22 HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS? What SHOWCASE LISTING ENHANCEMENTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos • Listing video tours • Promote open houses

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

21 HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?:

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • We will make your home stand out with a video and virtual tour Over 173 million Americans watch videos on the internet every month 23 Source: comScore Media Metrix, Unique Users, November 2009

CAPTURING BUYERS ON REALTOR.COM®:

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. FEATURED HOMES™ We have reserved the most visible position for your home in the REALTOR.com ® Featured Homes™ Marketing System SM – available on an exclusive basis to very few REALTORS ® in each market. CAPTURING BUYERS ON REALTOR.COM ®

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30 • Triple the number of buyers who see your home FEATURED HOMES ™ We own Spots in Numerous Areas The Homes will be selected for rotation in one of these exclusive positions – the most prominent location for the home on the #1 real estate website. *

ONLINE LISTING PERFORMANCE REPORT:

ONLINE LISTING PERFORMANCE REPORT 33 Weekly tracking report shows how many buyers are looking at your home

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Without an Enhanced Listing Without an Enhanced Listing

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With Enhanced Listings With Enhanced Listings Sorted by Number of Photos

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Without Enhanced Listings Continued Without Enhanced Listings Continued

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With Enhanced Listings Continued With Enhanced Listings Continued With Enhanced Listings

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With Enhanced Listings Continued With Enhanced Listings Continued

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Click the YOU TUBE icon to view an example Less than 10% of Homes in the MLS have Virtual Tours .

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Internet Marketing KWLS Provides content for our listings on the Keller Williams corporate website, KW.COM + Our Website

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Internet Marketing KWLS This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites .

SOCIAL NETWORKING:

18 We will use social networking as a non-intrusive way to keep our network apprised of your listing SOCIAL NETWORKING Chesterfield, NJ Community Pages

HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?:

20 MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS? Buyers who already want this location find me through REALTOR.com ® iPhone marketing.

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Our Newest Venture is Featuring Properties on The Wall Street Journal & The NY Times Online Real Estate Section Only a select few real estate offices do this. We happen to be one of them

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Micah & Sherrill Senter • 609-712-5094 micah@teamsenter.com • teamsenter.com Our Newest Venture is Featuring Properties on The Wall Street Journal Online Real Estate Section Other Sites: Craig’s List, NJville.com Only a select few real estate offices do this. We happen to be one of them Click Here

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Internet Marketing DEDICATED PROPERTY WEBSITE A unique website featuring EACH PROPERTY Allows much more information than any MLS site Tied to your address for promotion We can also group the listings via 1 Website www.143recklesstown.com

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www.yourhomeaddress.com

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AND THERE’S MORE… Targeted Advertising Area mailings Highly Visible Yard Signs - Calls come from our signs Open Houses - When convenient for you - Generates additional buyer traffic

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AND THERE’S MORE… Targeted Advertising Area mailings We send out over 200 Post Cards/month

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Marketing APPOINTMENT/FEEDBACK SYSTEM We utilize the eShowings Internet-based Appointment and Feedback System, allowing agents to schedule showings online or by phone, then utilizing automated collection of agent feedback

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Makes it simple to notify you when to return home directly after a showing is complete. Eliminate uncertainty and excessive wait times Minimize the hassle and inconvenience put on you and your family while your house is on the market. The Showing Associate simply presses the button to notify you it’s safe to return home. Because it’s still your home until it’s sold!

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Why Keller Williams? Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customer’s needs first . Success Keller Williams Realty is the 3 rd largest real estate company in North America with over 79,000 agents.

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Why Keller Williams? Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customer’s needs first . Success Keller Williams Realty is the 3 rd largest real estate company in North America with over 79,000 associates. "Highest Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Three Years in a Row"

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Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Leading-edge technology solutions accelerate our efficiency and productivity. Teamwork Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better. Why Keller Williams?

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Communication & Feedback Provide you with weekly updates detailing our marketing efforts, including comments from prospective buyers and agents that have visited your home. Plus you will receive detailed stats from all Internet marketing.

HOW DO WE DEFINE A SUCCESSFUL SALE?:

HOW DO WE DEFINE A SUCCESSFUL SALE ? PRICE … the property sells at a Fair Market Value TIMING … in the desired time period CONVENIENCE … with the least amount of inconvenience

What REALLY Influences the Sale of a Property?:

What REALLY Influences the Sale of a Property? Marketing Accessibility Condition Location Price

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IMPORTANT POINT: Your Realtor controls only ONE of these… … the MARKETING

ACCESSIBILITY…:

ACCESSIBILITY… Only YOU can make the Property as accessible as possible Having a Lockbox is important Flexible showing hours are important It must be easy to make appointments Any missed showing could mean missing the perfect buyer

CRITICAL WEEKS WHEN A PROPERTY IS LISTED:

CRITICAL WEEKS WHEN A PROPERTY IS LISTED 8 Pricing correctly helps you strike a deal when there is more competition for your home .

PRICING MISCONCEPTIONS…:

PRICING MISCONCEPTIONS… WHAT YOU PAID WHAT ANOTHER AGENT SAYS WHAT YOU NEED WHAT YOU WANT COST TO REBUILD TODAY WHAT YOUR NEIGHBOR SAYS NONE of these things make any difference to the price in today’s market

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WHAT WE NEED FROM YOU… Complete all repairs and cleaning. “Stage” your home to be appealing. Hide valuables & prescription medications Keep marketing information out for prospective buyers. Call us if information is depleted. PROPERTY MARKETING … It’s a Partnership!

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Whenever possible, leave premises for showings. Call us with any questions. Refer friends and acquaintances who might be interested in your property. Refuse to discuss terms with prospective buyers or their agents. PROPERTY MARKETING … It’s a Partnership! (cont’d)

INSPECTIONS…:

INSPECTIONS… Inspection issues are one of the primary reasons sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon various mechanical and structural inspections. Let’s Bullet Proof Your Transaction

INSPECTIONS…:

INSPECTIONS… THE SELLER’S VIEW THE INSPECTOR’S VIEW THE BUYER’S VIEW Save Time, Money and Disappointment — Do Deferred Maintenance Now! The problem is often the different way that different people look at the property…

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Team Senter The Absolute Best Companies To Know During A Move. Our List of Preferred Vendors Will Help Us Have a Smooth and Hassle-Free Closing

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Team Senter The Absolute Best Companies To Know During A Move. Our List of Preferred Vendors Will Help Us Have a Smooth and Hassle-Free Closing The Power Of Mortgage Is Also Important

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Team Senter The Absolute Best Companies To Know During A Move. Our List of Preferred Vendors Will Help Us Have a Smooth and Hassle-Free Closing The Power Of Mortgage Is Also Important

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Micah & Sherrill Senter • 609-712-5094 micah@temsenter.com • teamsenter.com No Contract Our Listing Agreement You are not bound to a contract. If you are unhappy with us at any time, you can be released from the listing.

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Micah & Sherrill Senter • 609-712-5094 micah@temsenter.com • teamsenter.com References Relevant Clients We Are Working With Right Now Ed & Robin Sandoval 609-234-4034 Pat Benscotter 609-575-8045 Cliff & Maria Montera 609-587-3188

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Micah & Sherrill Senter • 609-712-5094 micah@temsenter.com • teamsenter.com Education Sherrill Senter B.S. Elementary Education Micah Senter B.S. Sociology M.S. Organizational & Human Resource Development

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Micah & Sherrill Senter • 609-712-5094 micah@temsenter.com • teamsenter.com Communication Continued.. Now let’s talk about what you hope to achieve in this Process. What are some things we could implement to meet your needs? Thoughts? Concerns? Ideas?

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Content & Follow us sites Search for homes: www.grabmycrib.com What is my home worth? www.mycribvalue.com Tell your friends about our marketing plan, this video: www.marketmycrib.com Follow us www.facebook.com/micahsenter www.facebook.com/sherrillsenter