Presentation Transcript
SWOT Analysis of India Fashion/ Craft Industry :SWOT Analysis of India Fashion/ Craft Industry Strengths
Rich India traditional textile history
Highly skilled manpower available at competitive prices
Highly talented trained designers ready to take on the International Fashion arena Weakness
Small market for hi fashion luxury garments in India at the moment
Indian design still more driven by embroideries/ embellishments rather than silhouettes/ fits
Indian designer brands quality levels not at par with International competition
Small Indian designer houses as compared to International counterparts
Inappropriate training available for craftsmen/ tailors at the grass root level
SWOT Analysis of India Fashion/ Craft Industry :SWOT Analysis of India Fashion/ Craft Industry Opportunities
Big international market for Indian fusion wear abroad
Increase in recognition & retail placement opportunities for Indian designer labels abroad
Ethical Fashion is a great medium to conserve and promote the dying Indian traditional textile sector Threats
A lot of Indian traditional textiles are on the verge of extinction
Cheap Chinese imitation fabrics becoming increasingly popular with consumers because of the cost advantage
In a lot of cases, contemporizing the crafts/ designs is making the original craft getting left behind/lost