SWOT Analysis

SWOT Analysis of India Fashion/ Craft Industry : 

SWOT Analysis of India Fashion/ Craft Industry Strengths Rich India traditional textile history Highly skilled manpower available at competitive prices Highly talented trained designers ready to take on the International Fashion arena Weakness Small market for hi fashion luxury garments in India at the moment Indian design still more driven by embroideries/ embellishments rather than silhouettes/ fits Indian designer brands quality levels not at par with International competition Small Indian designer houses as compared to International counterparts Inappropriate training available for craftsmen/ tailors at the grass root level

SWOT Analysis of India Fashion/ Craft Industry : 

SWOT Analysis of India Fashion/ Craft Industry Opportunities Big international market for Indian fusion wear abroad Increase in recognition & retail placement opportunities for Indian designer labels abroad Ethical Fashion is a great medium to conserve and promote the dying Indian traditional textile sector Threats A lot of Indian traditional textiles are on the verge of extinction Cheap Chinese imitation fabrics becoming increasingly popular with consumers because of the cost advantage In a lot of cases, contemporizing the crafts/ designs is making the original craft getting left behind/lost