SWOT Analysis of India Fashion/ Craft Industry :
SWOT Analysis of India Fashion/ Craft Industry Opportunities
Big international market for Indian fusion wear abroad
Increase in recognition & retail placement opportunities for Indian designer labels abroad
Ethical Fashion is a great medium to conserve and promote the dying Indian traditional textile sector Threats
A lot of Indian traditional textiles are on the verge of extinction
Cheap Chinese imitation fabrics becoming increasingly popular with consumers because of the cost advantage
In a lot of cases, contemporizing the crafts/ designs is making the original craft getting left behind/lost