Mark Wilson Creates A Different kind Of Telemarketer

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Case report for Organizational Behavior Course of North South University - Nov 2011 , the case is about Personality and Ability of Mark Wilson who create a Different kind of Customer contact Organization Named Ryla and he is successful .

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Organization Behavior MBA Dept. North South University: 

Case Assignment On Mark Wilson Creates A Different kind Of Telemarketer By Muhammad Mostafizur Rahaman - 1030-683-090 Organization Behavior MBA Dept. North South University

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Mark Wilson was all too familiar with the downsides of call center work. Wilson spent years managing call centers as an executive at the financial information publisher DUN & Bradstreet. Profile of Mark Wilson & Personality

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Mark Wilson in Ryla Mark Wilson at Ryla’s call center headquarters, demonstrates that managing for a productive work environment can also include managing for employees’ well-being.

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CASE Summary In call center organizations there are tropically have bleak working conditions and high levels of employee turn over.

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CASE Summary Wilson thought that call center don't have to be this way and envisioned a dramatically different kind of customer contact organization which employee would be happy to work for company.

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Established Ryla Inc. Mark Wilson is an entrepreneur, investor and business leader focused on nurturing business innovation and applying his expertise to help guide others. Wilson Founded Kennesaw-based Ryla Inc., a nationally recognized customer support and contact center with more than 5,000 employees and revenues in excess of $100 million . Building on the knowledge he gained from his 15 years with Dun & Bradstreet. Wilson grew the business, adding call center locations around the country and creating thousands of full-time and seasonal jobs. Source : http://www.kennesaw.edu/commencement/pdf/wilson.pdf

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Mark Wilson has his own distinctive personality Personality He reserved a respect to the emotional values of the employee He also adventures and imaginative regarding telemarketing company

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Personality Founding Ryla Mr. Willson takes the following measures which contributes a lot to founding Ryla Proactive personality Perseverance to searching financial support Leadership traits to motivate the employee Thanksgiving & holiday schedule

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Personality Founding Ryla Mr. Willson takes the following measures which contributes a lot to founding Ryla Stock options for the employee Open-door policy to make an impact of employees Huge budget each year on retention Sponsors charity events

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Create a sustainable work environment Characterize Abilities Strong ability to maintain open door policy Organizational culture Individual leadership ability to make the situation favorable towards his business interest

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Characterize Abilities New approaches provide excellent service to his customer, expand the company Provide opportunities for employees Keen interest to cares his employees, community and charity events

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Personality & abilities play at Ryla Mark Willson create a work environment at which his employees feel “ like It ” as the best Job for this he played an important role like supportive , caring , developmental environment for employees and providing excellent service to customer has helped Ryla to grow and prosper.

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THANK YOU FOR BEING WITH US ANY QUESTIONS PLEASE? &

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The Situation : Ryla Teleservices tries to keep workers loyal in an industry known for high employee turnover. How They Do It : An open-door policy allows employees to express ideas and concerns. Financial perks, seminars and events keep people motivated. The firm also focuses on helping workers rise through the ranks. The Expense : Ryla spends as much as $250,000 yearly on retention -- less than what it would cost to keep hiring and training new employees each year. Case Summary