ConsistencyPowerLesson

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Principles of design: Consistency Power lesson by Monica Sulecio de Alvarez IDT Masters Program Virginia Tech:

Principles of design: Consistency Power lesson by Monica Sulecio de Alvarez IDT Masters Program Virginia Tech

Consistency relates to:

Consistency relates to

Repetition:

Repetition

Replication:

Replication

Slide 5:

Routine

Did you know consistency aids learning?:

Did you know consistency aids learning ?

It allows transfer of knowledge:

It allows transfer of knowledge

Slide 8:

Once you learn how to use a menu, you can use others because they are similar.

It increases automaticity and frees the memory load of the brain:

It increases automaticity and frees the memory load of the brain

Slide 10:

Image from Microsoft Office You always brush your teeth the same way. Since you do it automatically, you can think of other things while brushing, such as planning your day.

It speeds learning by letting learners rely on previous experiences:

It speeds learning by letting learners rely on previous experiences

Slide 12:

Images from http://www..apple.com i Phone users can easily use an iPad

There are four types of consistency:

There are four types of consistency

Slide 14:

Aesthetic Helps construct a unique visual representation of a specific product. Associated emotions derived from the experience with the product are evoked every time the consistent image shows.

Slide 15:

Images from http://www.iconspedia.com/ Logos are easy to recognize and have meaning behind them. Their intention is to make the viewer bring to mind certain emotions every time they encounter them. Logos should be consistent wherever they are placed.

Slide 16:

Image from http://mediafeets.wordpress.com Image from http://gabatek.com Image from http://customer paradigm.com Consistency in the aesthetics of the design gives character to brands or products. It helps consumers perceive value wherever they see that same design.

Slide 17:

Functional Use of the same buttons or elements in similar products to enhance operability

Use the same known key strokes:

ctrl C V F Z Use the same known key strokes

Slide 19:

Use the same known icons Images from http://www.iconspedia.com

When designing, remember to abide by standards:

When designing, remember to abide by standards

Slide 21:

Internal Use of the same elements within one system or single set to give the idea of unity

Slide 22:

Image from http://www.poweredtemplates.com Use the same backgrounds, colors, fonts or layout in materials that belong to the same collection

Slide 23:

Websites have internal consistency to give a sense of unity to all its pages

Slide 24:

When teaching be consistent with the use of sections within virtual spaces

Slide 25:

External Use of the same elements across different systems

Slide 26:

Websites have common elements to ease audience navigation Title Sign in and search options Ads

Slide 27:

Title Sign in option Ads Search option

Slide 28:

Title Sign in option Ads Search option

Slide 29:

Image from http:// www.savecreatively.com Image from http://www.starzlife.com Magazine covers share common traits Image from http://mediafeets.wordpress.com

Why would we want to avoid consistency sometimes?:

Why would we want to avoid consistency sometimes?

To allow for innovation:

To allow for innovation

Slide 32:

Consistent meeting room Image from Microsoft Office

Slide 33:

Innovative meeting room Image from Google workplace presentation

Slide 34:

Consistent restaurant Image from blogs.citypages.com

Slide 35:

Innovative restaurant Image from profurniture.info

What does consistency have to do with…:

What does consistency have to do with…

you?:

you?

Think of consistency as pattern:

Think of consistency as pattern

and structure:

and structure

Pay attention to what you do everyday around the clock:

Pay attention to what you do everyday around the clock

It is not monotony:

It is not monotony

It is order:

It is order

Doing the same things over and over again:

Doing the same things over and over again

builds habits:

builds habits

Consistency relates with…:

Consistency relates with…

Congruency or Congruence:

Congruency or Congruence

Congruence means to be coincident throughout:

Congruence means to be coincident throughout Source: http://www.merriam-webster.com/

Slide 49:

o r.. t o perform the same way over and over again

Slide 50:

By being congruent you let people know

what to expect from you:

what to expect from you

and that makes you reliable:

and that makes you reliable

So…:

So…

Slide 54:

Consistency is a principle of design

and it may also be…:

and it may also be…

Slide 56:

A life principle

Core reference Lidwell, W., Holden, K., & Butler, J. (2010). Universal principles of design (2nd ed.). Gloucester, MA: Rockport Publishers. Supplemental references: Consistency in design – week 2 (2011). Retrieved November 3, 2011 from http://mgreena0.wordpress.com/2011/05/24/consistency-in-design/ Consistency and repetition. Retrieved November 3, 2011 from http://desktoppub.about.com/od/consistency/Consist ency.htm :

Core reference Lidwell , W., Holden, K., & Butler, J. (2010). Universal principles of design (2nd ed.). Gloucester, MA: Rockport Publishers. Supplemental references: Consistency in design – week 2 (2011). Retrieved November 3, 2011 from http://mgreena0.wordpress.com/2011/05/24/consistency-in-design/ Consistency and repetition. Retrieved November 3, 2011 from http://desktoppub.about.com/od/consistency/Consist ency.htm

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