logging in or signing up UX Design/Information Architecture User Personas & Scenarios monajones Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 14, 2012 This Presentation is Public Favorites: 0 Presentation Description Sample UX Design/Information Architecture User Personas & Scenarios Comments Posting comment... Premium member Presentation Transcript FoodieHaven: Foodie Haven I nspire, educate and outfit for a lifetime love of food & cooking Emily Cunningham Shane Bunker Kathy Mar Jeff PetersenThe Problem: The Problem $325k per year in content creation Tricks & Tips (0.4% of site traffic) Find Out (0.2% of site traffic) Community (9% of site traffic) 97% of class attendees were not web site influencedMeet Miranda: Meet MirandaPost Mortem: Post Mortem Information is Siloed Navigation is Confusing Search is BrokenOur Process Methodology: Our Process Methodology Strategy Design Implementation Research Administration Project Program Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 232).The Value of Research: The Value of Research Strategy Design Implementation Research Strategy Design Implementation Option 1: Fire, then aim Option 2: Aim, then fire Project Timeline Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 262).Good Research =: Good Research = Asking the right questions. Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 233).Context - Business Objectives: Context - Business Objectives Drive product sales Inform customers about best practices Engage customers Empower and excite customers to use Foodie Haven site for all things food related Promote the Foodie HavenContext - Technology Assessment: Context - Technology Assessment Infrastructure Budget Staff CommitmentContent: Content Heuristic Evaluation Content Analysis Content Mapping BenchmarkingUsers: Users Usage Statistics Search Log Analysis Contextual Inquiry Interviews Card Sorting PersonasPowerPoint Presentation: Name: Miranda Sam Ashley User Type: First Time Visitor Occasional Visitor Frequent Visitor Age: 31 47 32 Occupation: Account Manger at T-Mobile Actuary at Safe Co. Executive Chef at Branzino Restaurant Background: Divorced, Mother of two (4 & 6) Super busy, not a lot of expendable money Not a lot of time but wants to cook, low cost quick Single Participates in a gourmet club where members alternate hosting a dinner party Enjoys learning new techniques Lives with her Partner Loves the latest kitchen gear Interested in new trends Would like to promote her restaurant PersonasWire Frames: Wire Frames DEMOPrototype: Proto type DEMOMiranda Wins!: Miranda Wins!Conclusion: Conclusion Information is Siloed Navigation is Confusing Search is Broken Questions? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
UX Design/Information Architecture User Personas & Scenarios monajones Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 34 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 14, 2012 This Presentation is Public Favorites: 0 Presentation Description Sample UX Design/Information Architecture User Personas & Scenarios Comments Posting comment... Premium member Presentation Transcript FoodieHaven: Foodie Haven I nspire, educate and outfit for a lifetime love of food & cooking Emily Cunningham Shane Bunker Kathy Mar Jeff PetersenThe Problem: The Problem $325k per year in content creation Tricks & Tips (0.4% of site traffic) Find Out (0.2% of site traffic) Community (9% of site traffic) 97% of class attendees were not web site influencedMeet Miranda: Meet MirandaPost Mortem: Post Mortem Information is Siloed Navigation is Confusing Search is BrokenOur Process Methodology: Our Process Methodology Strategy Design Implementation Research Administration Project Program Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 232).The Value of Research: The Value of Research Strategy Design Implementation Research Strategy Design Implementation Option 1: Fire, then aim Option 2: Aim, then fire Project Timeline Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 262).Good Research =: Good Research = Asking the right questions. Morville , P., & Rosenfeld, L. (2006). Information Architecture (3rd ed., p. 233).Context - Business Objectives: Context - Business Objectives Drive product sales Inform customers about best practices Engage customers Empower and excite customers to use Foodie Haven site for all things food related Promote the Foodie HavenContext - Technology Assessment: Context - Technology Assessment Infrastructure Budget Staff CommitmentContent: Content Heuristic Evaluation Content Analysis Content Mapping BenchmarkingUsers: Users Usage Statistics Search Log Analysis Contextual Inquiry Interviews Card Sorting PersonasPowerPoint Presentation: Name: Miranda Sam Ashley User Type: First Time Visitor Occasional Visitor Frequent Visitor Age: 31 47 32 Occupation: Account Manger at T-Mobile Actuary at Safe Co. Executive Chef at Branzino Restaurant Background: Divorced, Mother of two (4 & 6) Super busy, not a lot of expendable money Not a lot of time but wants to cook, low cost quick Single Participates in a gourmet club where members alternate hosting a dinner party Enjoys learning new techniques Lives with her Partner Loves the latest kitchen gear Interested in new trends Would like to promote her restaurant PersonasWire Frames: Wire Frames DEMOPrototype: Proto type DEMOMiranda Wins!: Miranda Wins!Conclusion: Conclusion Information is Siloed Navigation is Confusing Search is Broken Questions?