Google-8P

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PRESENTATION ON 8P ANALYSIS GOOGLE MUMBAI DABBAWALA BIG BAZAAR Presented By: Aniket Bushal Kunal Assudani Mohit Malviya

Product Element:

Product Element Advertising solutions: Google’s AdWords Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc

Price :

Price List Price: Price normally quoted to potential buyers Discount: The two types of discounts are quantity and cash. Payment period Credit Term ($ 50 to $ 500)

Place:

Place Located at California Sites look like University campus Environment help to maximize time GooglePlex is the name given to HQ Internet

Promotion:

Promotion Adword itself Flyers inside business magazines Google store Van used for education

Physical Evidence:

Physical Evidence The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name. The company is located at Mountain View in California Creative office design

Process:

Process Google retains your search term If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google. While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue. Smart people + creative environment + outlet for ideas = innovation

People:

People Googlers 20,222 full-time employees worldwide ,2009, Google says Informal culture Take advantage of 20% time Play sports at lunchtime

Productivity & Quality:

Productivity & Quality Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design

Service Concept:

Service Concept Reduces search time Innovation Unlimited and that too qualitative search items Fast and reliable Ease of use

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xz Dabbawalah “WHERE THERE IS A DABBA, THEIR WILL BE A DABBAWALLAH”

About NMTBSA (Nutan Mumbai Tiffin Box Suppliers Association):

About NMTBSA ( Nutan Mumbai Tiffin Box Suppliers Association ) History : Started in 1890 Charitable trust : Registered in 1956 Education : 85% Illiterate – 15% Class 8 pass/fail. Total area coverage : 60 Kms to 70 Kms Employee Strength : 5000 Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day. Time Taken : 3 hrs

PRODUCT:

PRODUCT a service they provide to the office goers by delivering their Tiffin box commonly called as ‘ Dabba ’ A Parsi Banker employed a person to bring home made food to site of work His Colleagues too liked this idea and Started availing this service. Slowly this evolved into the present 5000 strong Dabbawala System There are other ancillary physical products such as tiffins , Gandhi Cap , Video CD on Dabbawala , Dabbawala Mug, Dabbawala T-shirt . These products are sold by the trust to earn more money and to work for the welfare of their members.

PLACE:

PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20) Dabbawalas collect dabbas and meet. Destination- Churchgate station(11.20-12.30) Re-arrangement and delivery of dabbas take place Collection – every location( 1.15-2.00) Return – Churchgate station(2.00-2.30) All dabbawalas meet here after collection of dabbas Origin - Andheri station(2.50-3.30) After collection,segregation takes place at churchgate and then they reach here Sorting and dispatching- respective stations(3.30-4.00) Finaly,sorting and dispatching of dabbas to the origin place is done.

PROMOTION:

PROMOTION Dabbawala’s are in Tiffin distribution field since last 125 years Orders through SMS and online-mydabbawala.com As reliance power is making best use of them- IPO application. Maharashtra government -AIDS awareness. Film industry is using them to promote their films. World record in best time management with Six Sigma rating. Name in “GUINESS BOOK of World Records”. Registered with Ripley's “believe it or not”.

PRICE:

PRICE Cost of Service per person-Rs250/month Maintenance Cost -Rs 35000 per year. Pricing of dabbawala products- Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-

PHYSICAL EVIDENCE:

PHYSICAL EVIDENCE Mumbai is the financial hub of the country. Most populous city in India and the second most populous in the world. Have to travel 60-70 kms . Have to travel by walking, cycle, carts and even by Local trains. Have to travel from one place to another in hot summers. Have to face lot of difficulties for the fulfilment of service. Even they have to provide service in high rains.

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PROCESS VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg . Churchgate Station ( Nariman Point) E VLP 9 EX 12 3 D’souza

PEOPLE:

PEOPLE dabbawala’s are helping affluent class by serving them and also the needy class by making them serve 5000 dabbawala’s and each and every dabbawala is shareholder of the system. 635 of them are senior employees president of the company also works as dabbawala In Mumbai the dabbawala must be Marathi and he can also refer his relatives. This reduces conflicts

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PRESIDENT VICE PRESIDENT GENERAL SECRETARY TREASURER DIRECTORS ( 9 ) MEMBERS ( 5000 ) MUKADAM 13 MEMBERS Organizational structure

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PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions Six Sigma performance (99.999999) Technological Backup : Nil. Cost of service - Rs. 250/month Standard price for all (Weight, Distance, Space) “No strike” record as each one a share holder Customer response- satisfaction  retentionaddition Earnings -5000 to 6000 p.m. Diwali bonus: one month’s from customers. E- dabbawalla

SERVICE CONCEPT:

SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy is to increase the customer base. They have started their websiteand SMS service for the ease of a customer.

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RETAIL SECTOR Presented by: Mohit Malviya

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The term “Retailing” refers to any activity that involves a sale to an individual customer. An interface between the producer and the individual consumer buying for personal consumption. RETAILING

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Size Of Indian Retail Sector Size 2008 2010 % Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194 Source : http://www.indiaretailing.com/india-retail-report.asp

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Existing Retail Formats

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About Big Bazaar Big Bazaar is a hyper mart chain of retail stores in India. Parent group is Future group. The owner is Mr. Kishore Biyani (CEO). Founded in 2001. Head quarters are: Mumbai. Website is www.bigbazar.com . It deals with retail.

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8 P’s of Big Bazaar

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1. PRODUCT ELEMENTS

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2. PRICING Value pricing Promotional pricing Low interest financing Psychological discounting Special event pricing Differentiated Pricing Time pricing Bundling

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Psychological Pricing

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TIME PRICING VALUE PRICING

Value Pricing:

Value Pricing It sets selling prices on the perceived value to the customer, rather than on the actual cost of the product, the market price, competitors prices, or the historical price.

TIME PRICING:

TIME PRICING Time-based pricing is a special case of price discrimination in which producers charge different rates for a given good or service depending on the time, day, month, and so on.

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Bundling

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Number of out let- 104 Located at main city-tier I & tier city-II Area-10,000sq ft- 120000 sqft High street area of city; & Approachable destination. 3.Place & Time

4.Promotion & Education :

4.Promotion & Education

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4/22/2011 Big Bazaar XIDAS, Jabalpur 40 PROMOTION

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“ saal ke sabse saste 3 din “ FUTURE CARD SHAKTI Card Exchage offers BRAND AMBASSADOR : M S DHONI ADVERTISEMENTS: Print Ads, TV, Radio

5.People :

5.People Well trained staff Appearance Empowered individual Encouraged to think out of box

6.Physical Evidence:

6.Physical Evidence

7.Process :

7.Process

The Great Exchange Offer :

The Great Exchange Offer Big Bazaar announced The Great Exchange Offer with a “Bring anything old and take anything new” concept which started from the 16th of Feb 2008. Under the exchange offer the customers were given exchange coupons and they were valid up to a particular date.

Sabse Saste Teen Din (Big days) :

Sabse Saste Teen Din (Big days) “26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a new thought on this day in 2006 they started a new shopping festival, i.e. Sabse Saste Teen Din.

Wednesday Bazaar – “Hafte ka sabse sasta din” :

Wednesday Bazaar – “ Hafte ka sabse sasta din” In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “ Hafte Ka Sabse Sasta Din” with the aim to give homemakers the power to save the most on this day of the week

EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE:

EMOTIONAL ASSOCIATION OF BIG BAZAAR WITH MIDDLE CLASS PEOPLE Kishore Biyani is reported to have said that the word ‘Bazaar’ was mandatory for the name as they wanted to replicate the Indian Mandi or Market feel , and ‘big’ came about because this was a much larger concept than just a regular market.

PRODUCTIVITY AND QUALITY:

PRODUCTIVITY AND QUALITY Huge customer base shows its productivity All big brands under one roof Emotional association with people in the form of Bazaar Availability of more than 1,70,000 products under one roof More power (bargaining)

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Thank you