Airtel-8P Analysis

Slide 1:

PRESENTATION ON 8P ANALYSIS GOOGLE MUMBAI DABBAWALA AIRTEL Presented By: Aniket Bushal Kunal Assudani Mohit Malviya

Product Element:

Product Element Advertising solutions: Google’s AdWords Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees Google Store: tangible items such as shirts, notebooks, bags, caps, lava lamps etc

Price :

Price List Price: Price normally quoted to potential buyers Discount: The two types of discounts are quantity and cash. Payment period Credit Term ($ 50 to $ 500)

Place:

Place Located at California Sites look like University campus Environment help to maximize time GooglePlex is the name given to HQ Internet

Promotion:

Promotion Adword itself Flyers inside business magazines Google store Van used for education

Physical Evidence:

Physical Evidence The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name. The company is located at Mountain View in California Creative office design

Process:

Process Google retains your search term If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google. While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue. Smart people + creative environment + outlet for ideas = innovation

People:

People Googlers 20,222 full-time employees worldwide ,2009, Google says Informal culture Take advantage of 20% time Play sports at lunchtime

Productivity & Quality:

Productivity & Quality Largest search engine Maximum search result Qualitative result Speed & Accuracy Atmosphere for employees helps in quality work User-Centered design

Service Concept:

Service Concept Reduces search time Innovation Unlimited and that too qualitative search items Fast and reliable Ease of use

xz:

xz Dabbawalah “WHERE THERE IS A DABBA, THEIR WILL BE A DABBAWALLAH”

About NMTBSA (Nutan Mumbai Tiffin Box Suppliers Association):

About NMTBSA ( Nutan Mumbai Tiffin Box Suppliers Association ) History : Started in 1890 Charitable trust : Registered in 1956 Education : 85% Illiterate – 15% Class 8 pass/fail. Total area coverage : 60 Kms to 70 Kms Employee Strength : 5000 Number of Dabbas : 2,00,000 Dabbas i.e. 4,00,000 transactions every day. Time Taken : 3 hrs

PRODUCT:

PRODUCT a service they provide to the office goers by delivering their Tiffin box commonly called as ‘ Dabba ’ A Parsi Banker employed a person to bring home made food to site of work His Colleagues too liked this idea and Started availing this service. Slowly this evolved into the present 5000 strong Dabbawala System There are other ancillary physical products such as Gandhi Cap, Video CD on Dabbawala , Dabbawala Mug, Dabbawala T-shirt. These products are sold by the trust to earn more money and to work for the welfare of their members.

PLACE:

PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20) Dabbawalas collect dabbas and meet. Destination- Churchgate station(11.20-12.30) Re-arrangement and delivery of dabbas take place Return – Churchgate station All dabbawalas meet here after collection of dabbas Origin - Andheri station After collection,segregation takes place at churchgate and then they reach here Sorting and dispatching- respective stations Finaly,sorting and dispatching of dabbas to the origin place is done.

PROMOTION:

PROMOTION Dabbawala’s are in Tiffin distribution field since last 125 years Orders through SMS and online-mydabbawala.com As reliance power is making best use of them- IPO application. Maharashtra government -AIDS awareness. Film industry is using them to promote their films. World record in best time management with Six Sigma rating. Name in “GUINESS BOOK of World Records”. Registered with Ripley's “believe it or not”.

PRICE:

PRICE Cost of Service per person-Rs250/month Maintenance Cost -Rs 35000 per year. Pricing of dabbawala products- Dabba ( Tiffin box) is Rs.200/- Gandhi cap is Rs 50/- Video CD is Rs.200/- Dabbawala Mug is Rs.300/- Dabbawala T-shirt Rs 400/-

PHYSICAL EVIDENCE:

PHYSICAL EVIDENCE Mumbai is the financial hub of the country. Most populous city in India and the second most populous in the world. Have to travel 60-70 kms . Have to travel by walking, cycle, carts and even by Local trains. Have to travel from one place to another in hot summers. Have to face the lot of crowd for the fulfilment of service. Even they have to provide service in high rains.

Slide 19:

PROCESS VLP : Vile Parle (suburb in Mumbai) 9EX12 : Code for Dabbawalas at Destination EX : Express Towers (building name) 12 : Floor no. E : Code for Dabbawala at residential station 3 : Code for destination Station eg . Churchgate Station ( Nariman Point) E VLP 9 EX 12 3 D’souza

PLACE:

PLACE dabbawala’s are helping affluent class by serving them and also the needy class by making them serve 5000 dabbawala’s and each and every dabbawala is shareholder of the system. 635 of them are senior employees president of the company also works as dabbawala In Mumbai the dabbawala must be Marathi and he can also refer his relatives. This reduces conflicts

Slide 21:

PRESIDENT VICE PRESIDENT GENERAL SECRETARY TREASURER DIRECTORS ( 9 ) MEMBERS ( 5000 ) MUKADAM 13 MEMBERS Organizational structure

:

PRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions Six Sigma performance (99.999999) Technological Backup : Nil. Cost of service - Rs. 250/month Standard price for all (Weight, Distance, Space) “No strike” record as each one a share holder Customer response- satisfaction  retentionaddition Earnings -5000 to 6000 p.m. Diwali bonus: one month’s from customers. E- dabbawalla

SERVICE CONCEPT:

SERVICE CONCEPT Employee oriented as well as customer oriented To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home. Competetive strategy – Focus Currently they serve 20,000 tiffins and their strategy is to increase the customer base. They have started their websiteand SMS service for the ease of a customer.

Telecom Industry AIRTEL:

Telecom Industry AIRTEL Presented By: Mohit Malviya

Slide 25:

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)

Product:

Product Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are- Instant Balance Enquiry Airel 3G 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

….Contd:

…. Contd Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

Price:

Price Customer based pricing strategies Competitive pricing mechanism Controlled by TRAI

Place:

Place It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.

Promotion:

Promotion Airtel name game Tie up with AIFF for promotion of football in India Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman , this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.

promotional activities of airtel:

promotional activities of airtel

People:

People Total Employees 35616( Bharti Airtel consolidated) as per Q3 09 Dedicate and passionate workforce One of the best customer support Have won 2 nd Best employer award in 2004 Top executives are majorly young people

Process:

Process Process for services is very easy and customer can avail it very easily 198 is the customer support no. which can be dialed from anywhere in India Agents are available all over India Promotion is so heavy that customers find it very easy to avail the services

Physical Environment:

Physical Environment

Innovation:

Innovation

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Thank you..! Express yourself