powertel swot analysis

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By: amardubey32 (62 month(s) ago)


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COMPANY PROFILE POWERGRID, a Navratna Public Sector Enterprise, is one of the largest transmission utilities in the world. POWERGRID wheels about 45% of the total power generated in the country on its transmission network. The objective of Power Grid Corporation of India Ltd is to create a strong and vibrant National Grid in the country. Several milestones have been achieved by The Power Grid Corporation of India Ltd as a part of the development of the National Grid. POWERGRID has diversified into Telecom utilizing right of way on its Extra High Voltage Power Transmission Network infrastructure in the country with its brand name as POWERTEL. POWERGRID is the only utility in the country having overhead optic fiber network using OPGW (Optical Ground Wire) on power transmission lines POWERGRID has an all India Broad Band Telecom Network of about 21,652 Kms connecting more than 125 cities across the country

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PROCESS   1) Customer order / Tender- Customer place the order or tender notifications for various links (bandwidth requirement between two nodes).   2) Feasibility study- Whether POWERTEL has its network between two nodes, and if not than is it beneficial to setup underground network.   3) Pricing and Offer submission – Maximum price is fixed by TRAI (Telecom Regulatory Authority of India limited) over which discount is given to the customers as per market trends.   4) Negotiation- Negotiations with customers are carried out related to Bandwidth pricing and S.L.A (Service Level Agreement) is given to the customer. S.L.A is network availability of 99.5% and Mean Time to Repair of 4 hours. 5) Implementation of link- Link is activated within the timeframe given to customer.   6) Monitoring and control- It is ensured that availability of the network is at least 99.5% and M.T.T.R i.e. restore the link within 4hrs in case of fiber cut.     7) Receiving payments- Customers release the payment within the stipulated time. Follow-up is done by Powertel’s assigned employee.

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SWOT ANALYSIS STRENGTHS Strong network in remote areas and hilly terrains. Robust backbone network ensuring fewer failures. Financial strength. Efficient manpower. Competitive pricing. (Customer feedback). Attract new customers like M.T.S, Videocon etc. Retaining customers like Airtel, Tulip etc. WEAKNESSES Slow decision making due to centralized authority. Limited infrastructure especially for intra city access. Less coverage in South and West India. Not able to adhere S.L.A terms. Higher Operation and Maintenance cost. OPPORTUNITIES Growth in Mobile, Landline and broadband subscribers. N.I.C’s Knowledge network. Increasing B.P.O’s and Universities. Investment of Rs25,000 Crore in Rural India by Communications Ministry in Universal Service Obligation Fund (USOF). 3G. THREATS Highly competitive and dynamic market. Customers are setting up their own network. Competitor’s network coverage is growing at rapid rate. Price War.

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