Coca-Cola presentation

PRESENTATION of : 

PRESENTATION of

History: 

History Inventor : John Stith Pemberton Criteria : First to invent. Entrepreneur. Invention: Coca-Cola in 1886 Birth: July 8, 1831 in Rome, Georgia Death: August 16, 1888 in Columbus, Georgia Nationality: American

PowerPoint Presentation: 

The first Coca-Cola was invented in a drugstore,originally as a coca wine called French Wine Coca in 1885. Cola is world’s largest company with its presence in over 190 countries coca –cola covers 41% US soft drink market. It acquires 50% of the international soft drink market. It acquires 47% of the Indian soft drink market. Coca-cola currently has 52 plants in India.

Milestones in History: 

Milestones in History 1886 Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola“. 1892 Mr. Candler formed a Georgia corporation named The Coca-Cola Company. 1895 Coca-Cola is now drunk in every state and territory in the United States 1919 Candler sells The Coca-Cola Company to Ernest Woodruff and an investor group for $25 million.. 1945 " Coke®," is registered as a trademark by the USPTO. 1894 in Vicksburg, Mississippi, Joe Biedenharn installed bottling machines and sold Coke by the case

Products in India: 

Products in India Georgia - Coffee drink Georgia Club - Coffee beverage Kinley- Bottled still water Limca - Lemon-lime soft drink Maaza - Mango juice drink with added calcium Minute Maid Pulpy Orange - Drink with orange pulp and flavours Thums Up - Carbonated soft drink in India

Sales: 

Sales “ Continued investment in building organizational capabilities and marketing communication, and focus on improved execution by consolidating bottling operations helped us attain a solid growth,” said a senior executive from Coca-Cola The world’s largest soft drinks company, Coca-Cola India Inc., said it registered a 14% growth in volume sales in 2007 The first quarter of 2007 saw revenues go up by 4% Coca-Cola also launched new products, such as Minute Maid, and some of its existing brands, and supplemented these with aggressive marketing and advertising spending last year. This helped the company register a 12% increase in sales in the second quarter ended June. The December quarter saw an 18% growth. Coca-Cola Co.’s global sales volume rose 5% in the December quarter, and 6% in the entire year.

Bottling plant at Hyderabad: 

Bottling plant at Hyderabad This Building was constructed in the year 1997 - 1998 at a cost of INR. 15.00 Million (including cost of material) and was completed within a period of 2 months,

Images of Bottling : 

Images of Bottling

Coke is there, where you need it: 

Coke is there, where you need it

PowerPoint Presentation: 

War of the Lords In 2003,both introduced 300ml bottle. cola extended the price war by launching small 200ml packs priced at Rs 5. Now Pepsi India has fired the first salvo and lowered the price of its 300ml pack from Rs 8 to Rs 6. Coca cola has 8lac outlets where as pepsi has 7.5 lac outlets in the country. Coke and Pepsi almost entirely control the 355-million case per year Indian market. Coke tagged pepsi as children’s drink due to its sweet taste.

PowerPoint Presentation: 

STRENGTH WEAKNESS OPPORTUNITIES THREAT SWOT ANALYSIS Spread all over the world. Consumer loves coca-cola’s taste Highest market share in various product line. Availability of strong brands of company. Effective marketing and advertising policies. Availability of pool of skilled workers. Formulation Contains toxins and pesticides. Bottling units harmful to environment. Health Issues. Difficult to Retain employee. No distinct identity. Ever growing soft drink market. Huge infrastructure helps it to control prices and providing better services. Expand its product line for ‘’pure juice’ category, which is seen as future of Indian beverage industry. Water scarcity. Shortage of raw material such as sugar etc. Laws of a country. Social, political and legal environment.

PowerPoint Presentation: 

STRENGTH Spread all over the world. Consumer loves coca-cola’s taste. Highest market share in various product line. Availability of strong brands of company. Effective marketing and advertising policies. Availability of pool of skilled workers.

PowerPoint Presentation: 

WEAKNESS Formulation Contains toxins and pesticides. Bottling units harmful to environment. Health Issues. Difficult to Retain employee. No distinct identity.

PowerPoint Presentation: 

Ever growing soft drink market . Huge infrastructure helps it to control prices and providing better services. 3. Expand its product line for ‘’pure juice’ category, which is seen as future of Indian beverage industry. OPPORTUNITIES

PowerPoint Presentation: 

THREAT Water scarcity. Shortage of raw material such as sugar etc. Laws of a country. Social, political and legal environment.

PowerPoint Presentation: 

Impact of pesticide issue Due to the pesticide controversy that surfaced in 2003 it was observed that the company sales were dipped the sales by a huge 50% and it took the company a period of 3 years i.e. not before 2007 to overcome the crisis at the cost of 50% more advertisement expenses.

Facts: 

Facts Consumer psychology

Areas of concern: 

Areas of concern Excessive cola intake zaps muscle power, causes paralysis. The petition filed by the Cine Preskhakula Viniyogadarula Sangham stated that the company has been selling its cool drinks at Rs 15 per bottle while the MRP printed on the bottle was only Rs 10. Coke, Pepsi asked to buy sugar overseas. India's water crisis is of real. Carbonated drinks contains pesticides.

Initiatives Taken: 

Initiatives Taken Company has installed 320 rain water harvesting structures in 17 states. It has restored several traditional water bodies like sarai Bawari and kale Hanuman Ki Bawari in jaipur. Target to reach net - zero balance with Respect to ground water usage by 2009. 4. “Elixir of life” project to provide drinking water in 30000 children in 100 primary schools in & around Chennai.

SUGGESTION: 

SUGGESTION Even though there are many areas of concern which require proper planning, But it cannot be denied that the Indian soft drink industry is an ever growing industry, Here are a few suggestions which can help coca-cola to over come these problems. Set up environmental friendly bottling units. Set up waste water re-cycling plant. Formulate drinks with no-toxins (or) less toxins. Concentrate more on pure juice drink market. Carefully plan its marketing and pricing strategy.