Samsung Presentation...

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Lee Byung-chull He was born on (February 12, 1910 in Uiryeong , Gyeongsangnam-do , – November 19, 1987 in Seoul ) was the founder of the Samsung group and one of South Korea's most successful businessmen. Samsung is now South Korea's largest business group. In life he served as chairman of the Federation of Korean Industries and was known as the richest man in Korea . In 1953 he founded chiel sugar which became very successful and profitable. Using the income from Cheil Sugar, he founded numerous other companies which sold products in a wide variety of markets: textiles (Cheil Wool Textile Co.), 2

SAMSUNG: 

Samsung group is a South Korean multinational conglomerate company headquartered in Samsung Town , Seoul . It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol . Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries‘ GDP; in 2006, it would have been the world's 35th-largest economy. SAMSUNG 3

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SAMSUNG HEADQUARTERS SEOUL 4

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SAMSUNG PRODUCTS 5

Samsung Jászfényszaru : 

Samsung Jászfényszaru In 1990, Samsung Electronics built a new factory in the Hungarian city of Jászfényszaru. Little over 10 years later this plant was the setting for the production of over 10 million televisions. The plant will also play a major part in the production of LED televisions. The production of these state-of-the-art devices started at the Hungarian plant early in 2010. Employing over 2,000 people throughout the region, Samsung is also one of the major employers in the Jászfényszaru area. 6

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The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1958. The Samsung Group logo, used from late 1969 until replaced in 1979 The Samsung Group logo (“three stars”), used from late 1980 until replaced in 1992 The Samsung Electronics logo, used from late 1980 until replaced in 1992 Samsung's current logo used since 1993. 7

SAMSUNG FIRST PERSONEL COMPUTER…1970-1990: 

SAMSUNG FIRST PERSONEL COMPUTER…1970-1990 8

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1970 TO 1990 The SPC-1000, introduced in 1982, was Samsung's first personal computer (and uses an audio cassette tape to load and save data - the floppy drive was optional . Its early products were switchboards. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date. The company grouped them together under Samsung Electronics Co., Ltd. in the 1980s. 9

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SAMSUNG OVERTAKES NOKIA 10

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Samsung Electronics has overtaken Nokia to become the world's largest maker of mobile phones, according to research firm Strategy Analytics. Nokia took the top spot in 1998 from Motorola, but in the first quarter of 2012 Samsung shipped 93m phones compared to almost 83m by Nokia. Samsung also reported its highest quarterly profit since 2008. Samsung is also the world's biggest TV and flat screen maker. "We cautiously expect our earnings momentum to continue going forward, as competitiveness in our major businesses is enhanced," said Robert Yi, head of investor relations at Samsung SAMSUNG OVERTAKES NOKIA 11

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Swot Analysis STRENGHT Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories Samsung holds significant market share in most of the product categories Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s market share by superior innovation in smart phones 12

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WEAKNESS Samsung Mobile launched a series of Smart phones recently which led to cannibalization The demand for LCD panels is expected to decline in the future Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value OPPORTUNITY Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’ Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market THREATS Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution The competitors like Nokia are focused focussed only in one segment. 13

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PROJECT BY FAIZAAN MOHAMMAD 14