Consumer Behavior

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Category: Entertainment
     
 

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Auditing the CHOICE PROCESS Presented by: Mohit Malviya Anu Singhai Aradhana Gupta Aniket Bhushal

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SOAPS

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SOAPS

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SOAPS

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Decision making unit- Age group (0-5)- Parents till 15- Parents & Individuals & above- Individuals only Buyer- Firstly parents but later on individual take charge of purchasing them Role Players in Decision making: Individuals Parents Friends Fashion What motivate purchasing- Brands Discounts Quality & Pricing Surroundings TROUSERS

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Solution to the problems- Clothing Trendy Attributes: Quality comfort fabric Design Characterize the decision- Impulse Buying Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Alternatives evaluated Finalizing the best amongst all TROUSERS

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Information collected- Trend Price Discounts Sources for search- TVCs Word of mouth Online advertising Where is the consumer buy and why there- Specific shops/ Brand outlets ( Wide variety of options & reasonable pricing factor) Which come first where to buy or what to buy- Where followed by What TROUSERS

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LAPTOP Decision making unit: Decision depends solely on the individuals who are the end consumers but sometimes children also play an indirect role in the decision process. Buyer: Mostly individuals who are the end consumers. Role Players in Decision making: Individuals Parents Friends Experts (Computer) What motivate purchasing: Brands Technology Specifications Quality Design and trend Price Service

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Solution to the problems: Processing and calculating Time saving Easy to carry Internet savvy Style statement Attributes: Brand Quality Style and design Technology and specifications Structure Characterize the decision: High involvement decision, needs great attention towards the product. Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Performance and reliability Technology and specifications Selecting the best among all

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Amount of deliberation: Unless customer gets satisfied, deal will not happen. Information collected: Brand, quality, trend, design, technology, specifications, price, and discounts etc. Sources for search: TVCs and print ads Word of mouth is the most trusted one Online advertising Promotional offers Where is the consumer buy and why there: Here brand plays a very crucial role in the purchase decision not the shop. Which come first where to buy or what to buy: First comes What to buy ? and then Where to buy ?

Decision making unit- Child – parents & parents – themselves Buyer- male & female both Role Players in Decision making: Parents Individual Friends Barber What motivate purchasing- Long hairs current trend or style Any celebrity

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Solution to the problems- add look, creates a positive attitude Functions it facilitates: style, look, confidence, creates a positive attitude, add value to there personality. Attributes: price, experience (ability to give look), time saving, quality of service. Characterize the decision- one time decision customer prefers Very rarely switch to another

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Was it a first time decision? Basically its first time decision of consumer amount of delebration appropriate? Depends on the customer. Characterize the decision making process- Problem awareness Information search evaluation of alternative Purchase post purchase evaluation Information collected- Price, distance, quality of work, experience.

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Where did the consumer buy and why there? Depends upon the class of consumer Some prefer best barber Some prefer nearest barber Why there?? Best Barber: Satisfaction and quality Near by: Time saving & price Which come first where to buy or what to buy- Where

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THANK YOU…!!!

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