Presentation on Sales Territory Management-How to prioritize your activities to produce maximum results : Presentation on Sales Territory Management-How to prioritize your activities to produce maximum results Mohit Malviya
Varun Rai
Prioritizing sales territory mgmt. depends on two parameters…… : Prioritizing sales territory mgmt. depends on two parameters…… Managing territory with existing customers
Introduce yourself to each customer
Ask the relationship with the company ?
Ex: Sharing the experience of service etc.
What we are doing well ?
Ex: Any positives about the company like quality, price, service etc.
Slide 3: Where could the company improve ?
Ex: Should they improve service ?
Time-Gap of service
Quality of the product
Healing the affected customer will build the relationship better
Identifying target prospects in the territory…. : Identifying target prospects in the territory…. Make target prospects with sales team
Make a list
After making list which you will pursue first…
Ex: Idgah Hills, Koh-e-fiza, Police Line etc.
Which TG has greatest potential to purchase, but the need may differ……
Slide 5: It’s all about touching base at each point
If customer expresses happiness ask what your company is doing right…….here most of the companies fail
Great marketers like Airtel also avoid these things
Ask for referrals…..like they may purchase but they will purchase
Measures to be undertaken : Measures to be undertaken Register complain.
Listen to problems.
Try to understand.
Work upon problems.
Appropriate solution tom problems.
Get feedback result in relationship.
Build relationship.
Conclusion…… : Conclusion…… First build relationship with existing customers by communicating at every touch points
Look for the customers who reduced purchase or who completely stopped ordering……find out the problem
Identify new target prospects and ask from referrals from existing customers
Filling of loopholes like service time-gap