Slide 1: Presentation on
Mc Donald’s in Indian Market and its strategies
Presented by
Mohit Malviya
Content : Content Introduction
Entry in India
Business model and challenges
Segmentation, targeting, and positioning
Five P’s of Mc Donalds
SWOT analysis
Beginning….. : Beginning….. It began in 1940 by Richard and Maurice Mc Donald in California.
Mc Donald’s Corporation is one of the world’s largest fast food chain.
Mc Donald’s restaurant is operated by franchisee or corporation itself.
It primary sells hamburgers, chicken products, soft drinks, shakes and desserts.
It is a global fast food chain.
Entry in India : Entry in India 1996 …the first McDonald’s restaurant opened. Vasant Vihar, New Delhi
First restaurant in the world not serving beef on its menu.
Slide 6: Business Model:
Franchisee model
Product consistency
Act like a retailer and think like a brand
Challenges in entertaining Indian market
Re-engineering the menu
The vegetarian customers
Segmentation, targeting, & positioning : Segmentation, targeting, & positioning Family with children: A treat to children, fun place to be for the children.
Urban customers on the move: Great taste and quick service.
Teenagers: Hangout with friends.
Old People: Chilling out with the family.
5’P’s of Mc Donalds : 5’P’s of Mc Donalds Product: Sellable, distributable, desirable
Place: Right place, right time, and in right quantity
Price: High quality but low price
Promotion: I am loving it
People: Word of mouth marketing
SWOT Analysis : SWOT Analysis Strengths:
Strong brand
Product innovation
Weakness:
Low width of product
More of Western inspiration
Slide 10: Opportunities
Expand to 2 tier and 3 tier cities
Entry into breakfast category
Threat:
Changing customer tastes and lifestyle
Increased competition from other fast food outlets
Conclusion : Conclusion Entry in 3 tier cities also
Mc Donald should provide typical Indian food also
Promotional strategies should be done with respect to Indian culture
People are crazy about Mc Donald (Like Bhopal)
thanx : thanx