logging in or signing up propaganda techniques mmaguire Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 16555 Category: Entertainment License: All Rights Reserved Like it (5) Dislike it (0) Added: January 27, 2010 This Presentation is Public Favorites: 13 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Propaganda : Propaganda What is it? How is it used? What is propaganda? : What is propaganda? Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause. Therefore, propaganda may or may not be negative. However, its intent is ALWAYS to convince. The sole purpose of propaganda is to sell you something, be that an idea, a product, or a service. 7 Propaganda Techniques : 7 Propaganda Techniques Bandwagon Testimonial Transfer Repetition Glittering Generalities Name Calling Plain Folk Bandwagon : Bandwagon Everyone is doing it… Be part of the crowd… Don’t get left out… Testimonial : Testimonial A famous person endorses a product May also use someone who isn’t famous, but who claims to have used the product successfully to obtain their goals. Transfer : Transfer Using words that will get your feelings about one thing transferred to another thing. Usually deals with patriotism, but may also include Love or popularity Power and fame Money and wealth Repetition : Repetition Repeating a key word or phrase in hopes that it will be remembered. A logo might also be used repeatedly. I’m loving it! Just do it Glittering Generalities : Glittering Generalities Using words that sound good, but don’t really mean anything. Creates a favorable image in the mind of the consumer. New and improved! Bigger and better! Name Calling : Name Calling Uses words to give you a negative impression of the other person or product. Generally used in political campaigns Plain Folk : Plain Folk Just one of the guys or girls Used to appeal to the general public by saying that the people in the ads are the same as you, have the same problems, and understand you You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.