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Brainstorming in Real World applications Brainstorming exercise Summary Bibliography What is Brain Storming : What is Brain Storming A sudden clever Plan or idea, violent disturbance of the mind (http://www.yourdictionary.com/ahd/b/b0449500.html) How can Brainstorming help your organization : How can Brainstorming help your organization Bring out new ideas Help to create synergism Encourage possibility thinking How Brainstorming can be used in your company. : How Brainstorming can be used in your company. Executive buy in Eliminate bias by creating a diversified groups Types of Brainstorming : Types of Brainstorming Individual Don’t have to worry about any one else's opinion Group Builds team unity Helps to create thinking outside the box Ways to create effective Brainstorming : Ways to create effective Brainstorming Present issue and outline ground rules Creates more effective use of time Allows individuals in the group to start thinking about the real issue (Smith, Kerri Page 1) Ways to create effective Brainstorming cont : Ways to create effective Brainstorming cont Four Rules of Brainstorming Stress quantity over quality Freewheeling should be encouraged Suspend judgment Ignore seniority Brainstorming (Organizational Behavior, Fifth Edition, by Robert Kreitner and Angelo Kiniki, pp 361-362) Ways to create effective Brainstorming cont. : Ways to create effective Brainstorming cont. Reward group for coming up with solution or new idea Money talks Time off Make it an “experience” Ways to create effective Brainstorming cont. : Ways to create effective Brainstorming cont. Create an effective atmosphere Leave work premises Take routine away from the situation Importance of Brainstorming : Importance of Brainstorming Increases ability to figure out different ways which to cure a problem Allows opportunity for synergism within a company A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE : A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Issues Detroit News was working on 1995 newspaper strike afternoon home-delivery cycle in a competitive market really hadn't been able to fully capitalize on our ability to sell single-copy newspapers in the morning (Silverman, Mark) A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont : A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont Detroit News developes 3 group’s to come up with solutions Marketing Circulation Community groups A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont : A CASE STUDY: THE DETROIT NEWS' DRIVE FOR EXCELLENCE Cont Came up with some goals to help take care of the issues First focus on a.m. single-copy readership. Second, we needed to better cover the places where two-thirds of our readers and potential readers lived: the suburbs. Third, we needed to increase readership among women, especially younger women. Brainstorming Exercise : Brainstorming Exercise Exercises to choose from Group Brainstorming Nominal Group Technique Brain writing Technique Utah State University, masters program Group Brainstorming : Group Brainstorming Evaluation of ideas not permitted Encourage wild ideas Quantity of ideas preferred over quality Build on ideas of others Nominal Group technique : Nominal Group technique Divide assembled group’s into smaller group’s 5-6 Present open ended question Each person brainstorm independently (Sample, A. John) Nominal Group technique: Alternative Cont. : Nominal Group technique: Alternative Cont. Share each other’s ideas in round robin fashion (no criticism) Evaluate each idea individually and vote (anonymously) Share votes with group Group’s present solution to ideas (Sample, A John) Brain Writing Technique : Brain Writing Technique Ideas generated in silent group and record on paper Pass ideas to the left Take ideas receive and try to build on them (MHHR 6650 Utah State) Brain writing technique cont. : Brain writing technique cont. Pass ideas to the left Continue until your original sheet returns to you Build final List of ideas based on experience(MHHR 6650 Utah State) Summary : Summary Brain Storming is effective when done right Can help to create unity Helps to take routine away from the office New ideas get generated for possible solutions Bibliography : Bibliography Robert Kreitner and Angelo Kiniki Brainstorming Organizational Behavior, Fifth Edition, New York 2001 by, pp 361-362) Wilson, Brad. April 21, 2003 P.H.R Young and Young of Idaho, Inc. http://www.isixsigma.com/library/content/c010401a.asp Smith, Kerri, pg 1. MHR 6650: Team and Interpersonal Effectiveness. Utah State University Masters Program , 2003. http://www.gannett.com/go/newswatch/99/july/nw0723-1.htm Mark Silverman, Publisher and Editor, and Jennifer Carroll, Managing Editor, The Detroit News Bibliography Cont. : Bibliography Cont. Sample John A. Executive DirectorProfessional Development SpecialistTallahassee, Florida. Journal of Extension March 1984 Volume 22 Number 2 . http: //www. joe.org/joe/1984march/iw2.html You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.