buisnesspres Finl resentation project A

Slide 1: 

Travelsake.com Your Destination @ Your Fingertips! Presented By Peter Francis - Thomas Fullmer - Elisa Jara - Allycia Jones - Martinique Lewis - Changxin Liu

The Opportunity: 

The Opportunity

The Solution: 

The Solution

Our Mission: 

Our Mission

Target Market: 

Target Market

Target Market-Continued: 

Target Market-Continued

Competitors-Direct: 

Competitors-Direct

Competition-Indirect: 

Competition-Indirect

Competition-Indirect (continued): 

Competition-Indirect (continued)

Competitive Advantage: 

Competitive Advantage

Competitive Advantage-Continued: 

Competitive Advantage-Continued

SWOT ANALYSIS : 

SWOT ANALYSIS Strengths Peter Francis has BS in Advertising from the University of Florida and understands how to market services to customers . Thomas Fullmer is pursuing a MA in Design Management and would be able to lead a team of creatives to work on the site . Elisa Jara Reyes minored in entrepreneurship, and is educated on what it takes to create a start-up. Allycia Jones has worked as a project manager at an optics company, and would be able to oversee short term and long-term projects for the site. Martinique Lewis gained international experience during her education at the London College of Fashion. Changxin Liu is a citizen of Beijing, China, and would be able to facilitate expansion into Asian markets. Comprehensive, personalized on-line trip planning Unique social media feedback component Subscription or per booking based pricing models Key partnerships will make for an insider’s experience

Weaknesses : 

Weaknesse s Major players inexperienced in the travel market Maority of Major players have never created a start-up company Lack of capital Lack of employees to handle web design and programming

Opportunities : 

Opportunities Travel spending is rising even in a sluggish economy Technology is making it easier to find customers More consumers are using the internet to book travel More consumers are using smart phones to book travel

Threats : 

Threats Overcrowded market High-profile competition from sites like Expedia.com

Marketing Plan : 

Marketing Plan

Slide 21: 

Marketing Plan-Continued

3 Year Cash Flow: 

BALANCE SHEET - YEAR 3 Assets Current Assets: Cash 50,000 Marketable Securities 10,000 Total Current Assets 60,000 Fixed Assets Property and Equipment 5,000 Total Fixed Assets 5,000 Intangible Assets: Intangible Assets 3,000 Goodwill 0 Total Intangible Assets 3,000 Total Assets 68,000 INCOME STATEMENT - YEAR 3 Revenues (Gross Sales) 120,000 Cost of Goods Sold 60 Gross Profit 119,940 Operating Expenses: Sales and Marketing 15,000 Administrative and General 30,000 Total Operating Expenses 45,000 Operating Income (Before Taxes) 74,940 Income Taxes (est 15%) 11,241 Net Income 63,699 3 Year Cash Flow

3 Year Cash Flow: 

STATEMENT OF CASH FLOWS Cash Flows from Operating Activities category Net Income 63699 cash Accounts Payable 30000 operating Cash 50000 cash Marketable Securities 10000 cash net cash provided from operations 153699 Cash Flows from Investing Activities Property and Equipment 5000 investing Intangible Assets 3000 investing net cash provided by investing activies 8000 Cash Flows from Financial Activities Share Holders Equity 28000 financing Long-term Debts 10000 financing net cash provided from financial activities 38000 Liabilities and Shareholders' Equity Current Liabilities: Accounts Payable 30,000 Other 0 Total Current Liabilities 30,000 Long-Term Liabilities: All Long-Term Debts 10,000 Total Long-Term Liabilities 10,000 Total Liabilities 40,000 Shareholder's Equity: Paid-In Capital 20,000 Retained Earnings 8,000 Total Shareholders' Equity 28,000 Total Liabilities and Shareholder's Equity 68,000 3 Year Cash Flow

15 year Cash Flow: 

Year 1 (2011) Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Discount Rate 13% 13% 13% 13% 13% 13% 13% Revenue 24,000 60,000 120,000 180,000 240,000 360,000 540,000 Liabilites: Cost of Goods Sold 60 60 60 60 60 120 240 General and Administrative 10,000 10,000 30,000 60,000 100,000 130,000 160,000 Sales and Marketing 5,000 15,000 15,000 15,000 15,000 20,000 25,000 Capital Expenditures 0 0 0 0 0 0 0 Annual Utilities 0 0 0 0 0 0 0 Total Liabilities -15,060 -25,060 -45,060 -75,060 -115,060 -150,120 -185,240 NPV 5,468 24,812 54,101 74,542 86,132 149,083 258,970 TOTAL NPV 23,882,575 15 year Cash Flow

15 year Cash Flow: 

Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 13% 13% 13% 13% 13% 13% 13% 13% 810,000 1,215,000 1,822,500 2,733,750 4,100,625 6,150,938 9,226,406 13,839,609 480 960 1,920 3,840 7,680 15,360 30,720 61,440 190,000 220,000 250,000 610,000 1,000,000 1,420,000 1,870,000 2,350,000 30,000 35,000 40,000 50,000 60,000 70,000 80,000 90,000 0 0 500,000 0 0 0 0 0 0 0 12,000 12,000 12,000 12,000 12,000 12,000 -220,480 -255,960 -803,920 -675,840 -1,079,680 -1,517,360 -1,992,720 -2,513,440 439,234 725,010 715,851 1,542,839 2,255,922 3,474,290 5,462,160 8,614,161 15 year Cash Flow