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Encourage Repeat Business Repeat business is the lifeblood of almost any business. It costs a lot more to acquire a new customer than it does to retain an old one. There are many things you can do to encourage people to keep returning to you for more work. Build a mailing list and send them regular mailings. Send your list special discount offers periodically. Offer special deals to regular clients. Give discounts for each milestone, such as 50, 100, and 200 pages of writing ordered. Have a customer loyalty program, offering coupons or prizes to people who order regularly. Offer free work whenever you screw up. If you’re late or make huge mistakes, give the client a major freebie.
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Offer Phenomenal Service Many earn-from-home jobs are service business s , and the best way to get repeat business is to offer absolutely exceptional service. There are many ways to be certain you’re offering the best service possible. Answer e - mails very promptly. Complete work AHEAD of schedule. If you think you can complete a job in two days, tell the client it will take four. When you finish it in two, he’ll be thrilled! Offer volume discounts. Be extremely friendly. Be patient with excessive questions. Be polite, even when a client is rude. If you spot mistakes on your part, ALWAYS fix them whether or not your client notices.
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Communicate Regularly One thing clients hate more than anything is being kept in the dark. When they’ve trusted their time, business, and money to someone, they want to feel assured that they’ve made the right decision. When you keep in touch with a client, they’ll know you haven’t skipped town. They’ll feel better that you’re hard at work on their project and you aren’t sunning yourself on the beach while they’re waiting for their projects to be delivered. If you’re running behind schedule, don’t be afraid to tell the client this. Do so BEFORE they ask, if possible. Most clients will understand, unless they have a very strict deadline. In this case, be prepared to offer a refund. Otherwise, as long as you stay in touch, most people will understand.
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Encourage Referrals The best way to grow your business is to have your current customers refer others. Some people will do this on their own, but many won’t. Incentives might include free items , a percentage in cash (like an affiliate program), or other bonuses. You might give the client one item free for every ten items ordered by someone they refer . This would not only encourage them to refer others, but also to refer those who might order in volume. Some customers will want to keep you all to themselves, fearing you’ll become too busy to work for them when they need you. Others are just forgetful, or thoughtless. But many people will refer others if they’re given an incentive to do so .
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Ask for Testimonials Testimonials are a form of "social proof." When you have testimonials on your website, you seem more trustworthy. This is especially true when you have testimonials from people who are well-known or highly-respected in the field you’re working in. If possible, get a picture and a URL you can include with each testimonial. This helps people believe your testimonials are real, especially when they can contact the person who gave it: Thank you for my free copy of your book, So You Want to Be a Work-at-Home Mom . I don't think I've won anything since I was in about the third grade until now! Your website is awesome. M.L. Derk www.earnfromhomejobs.com
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From http://earnfromhomejobs.com