Mobile 4G Evolution and Web 2.0 :Mobile 4G Evolution and Web 2.0 By Mohammad Hafeez ITMGMT 500


Objective :Objective Provide an overview of evolution of Wireless Mobile Network and Web 2.0 concepts to application developers and mobile content providers so that they can take full advantage of the future high speed network, more capable devices and web2.0 trends while designing next generation services for mobile internet


Topics :Topics 4G Network – What’s in there? Glimpse of Web 2.0 What does that mean for new mobile data applications? Focus areas Revenue Trends Conclusion


4G Network :4G Network On the IP network, all the time – that is what “presence” would mean in the Mobile 4G network. All IP network – Voice and Data Wireless broadband speeds of 100 MB Subscriber owned networks Open Access This sets the stage for the design approach to be taken in development of new mobile data services


Web 2.0 :Web 2.0 Web 2.0 means an internet experience with more user interaction, enabling subscribers to be part of the service creation process, such that they co-create product and services. Core components for web 2.0 are; Service oriented architecture (SOA) Web services providing user interfaces Open and standard APIs, Plug-in, RSS, widgets, etc.


Slide 6:So what does that mean for new mobile data applications?


Go beyond the Phone :Go beyond the Phone Wireless 4G Network is not just for phone. The concept is to converge services like; Home Phone Mobile Phone TV & Entertainment Broadband Internet In short communication is converged


Think about subscriber owned network :Think about subscriber owned network PSTN Mobility Core Network Standard 3G/4G Handset Subscriber Premises Signal radiates ~5,000 sq. ft. Broadband IP Network Carrier Network WAN Femto Cell Consumer or Enterprise owned wireless network High speed for voice and data – both over IP


Slide 9:Open Access - Impact Paradigm shift Standardization Applications are network and platform agnostic


Slide 10:What happens to Social Networking & Net presence On the IP network – all the time – but bearers can change Seem-less transition Location based rendering of content.


Slide 11:Entertainment – 3 screens Experience it in the same way on screens of; Mobile devices PC and laptops Television Entertainment applications designed to meet needs for all


Vision of mobile device evolution :Vision of mobile device evolution Applications to support variety of devices and operating systems Smart phones capabilities Customer premises equipment Peer to peer services


Embed clients and apps :Embed clients and apps Transformation of mobile network to 4G drives development of applications which are real time and facilitate sharing of information by the mobile embedded clients through various methods like; Open APIs Plug-Ins Widgets RSS feeds


Slide 14:Revenue Trends ARPU from voice services – downwards ARPU from high speed mobile internet services - upwards


Slide 15:Challenge The challenge is for the mobile carriers not to become dump data pipes and be able to add value by providing services like; Content adaptation for different platforms Content aggregation Network based security from net attacks Advertising and giving services according to location E-commerce Providing tools for customization of services


Conclusions :Conclusions 4G Wireless with high speed data and all IP network provides an immense growth opportunity for mobile data application providers if they; Carry forward web 2.0 experience Know that the access is open Design services for convergence Ensure seem-less experience over bearers