The Number 1 Customer Retention Tool in America :
The Number 1 Customer Retention Tool in America With declining new vehicle sales, dealers have fewer vehicles to service. Dealers also must compete with independent repair shops to attract owners of older vehicles. The Quick Lane Checkbook Program is the dealer’s answer to customer retention problems. This program consists of a checkbook that contains service discounts in the form of checks that are designed around the light maintenance of a vehicle for an 18-month period.
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Cost effective
High response rate
Increases average RO after discount
Huge ROI
Long shelf life (18 months)
Attractive, professional presentation
Durable construction, “built to last”
Purse, pocket and glove-box compatible
Twelve easy-to-use checks in any order Program benefits
The Number 1 Customer Retention Tool in America :
The Number 1 Customer Retention Tool in America If a customer perceives that they are saving money, they will spend more.
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Breaking Even 10,000 Checkbooks @ $1.59 ea. = $15,900 Investment Average Repair Order of $180 x 35% = $63 net To pay for this sample program, a dealership would need to bring in 252 Customers. $15,900 ÷ $63 = 252 252 customers over a span of 312 working days is less than one customer per day during the first 12 months of this 18 month program (.81 customers to be exact). During the final six months, the program has already paid for itself.
The Number 1 Customer Retention Tool in America :
The Number 1 Customer Retention Tool in America
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