30 years of Strategies

Strategies International (1979-2009) : 

Business Development & Consultancy Commercial and in confidence Sumajaga Ltd T/A Strategies International Strategies International (1979-2009) 30 years of quiet excellence

Long term creativity 1979-2009 : 

Long term creativity 1979-2009 Brand Promotion Packaging Events Market Research New Product Devt Online Services M&A, Fund raising & New Business Devt Clients & History

Brand & Retail Promotions : 

Brand & Retail Promotions For Addis in 1981 we developed a National campaign using Looney Tunes images and characters in all Boots outlets. This was the first time Warner Bros Allowed a third party to develop such Artwork outside Culver City Studios. The campaign was a great success! For Smiths Foods Group we developed many Brand campaigns. Esther Ranzten called this product a “disgrace for children”. The product proved a great success and kids loved it!

Brand Educational Promotions : 

Brand Educational Promotions Lyons 1st TV Promotional campaign Treasure Island Theatre onpack/scripts etc Both were a great success

Mixed Brand Promotions : 

Mixed Brand Promotions For Beechams ( Glaxo Smith Kline), we developed a number of promotional Schemes. The two of which we are most proud were for PLJ (Slimming Magazine) and Ribena (World Wildlife Fund) both were TV campaigns. Here is the first - both became a great success!

Retail Competitions 1979-85 : 

Retail Competitions 1979-85 In 1979 Strategies began use of cars in UK supermarkets as a promotional tool. VW sold £1.5M extra cars in one year as a result! We also developed to1985 many National Retail & instore competitions for Johnson & Johnson among other major companies.

New Product Devt 1978-09 : 

New Product Devt 1978-09 Strategies jointly developed and researched a new educational product based on licensed images & Homework for a Furniture Market Bed co (2004-07). Other new products Strategies have helped to develop include ; 2008-9 Development of new services in Energy Efficiency and Funeral Care 1995 -97 Patented Optical storage system with Tapematic, Milan (Sony CD/DVD equip co) 1985 -90 First Printed Lipstick Product for Revlon Inc 1978-79 Magic light pad for Smiths Foods Group

International Packaging 1979-83 : 

International Packaging 1979-83 In 1979 we won a tender for Campaign devt and launch of a new Papermate pen (Gillette). We worked on the Packaging, Promotions, and Ads. Gillette had to build another factory to cope with the huge success of this USP Stationery product. In1982-84 we launched the first Computing network for Hospitals and Local authorities. This was a great success.

Cinema Promotions : 

Cinema Promotions A US promotion in Loews Cinemas in 2003/4- A software based movie game, sold by mail order and on the web. We used early movie systems (eg Zoretrope etc) as an Onpack & instore POS 1978 National Lyons Tetley Promotion in 1500 UK Supermarkets. Gondola ends showed our instore Cinema system showing short movies to win Readibrek buyers for the special packs.It was a great success. Many campaigns were produced in 7 yrs.

NPD Incentives & Events : 

NPD Incentives & Events For British Airways we helped to develop An Awards scheme that supported Keith Mills & Airmiles later as a new incentive scheme for BA clients. We also developed many special events for Whitbread Heineken – National Sailing and Ballooning events and launched Retail Centres in the SW

NPD Research 1990-91 : 

NPD Research 1990-91 For Ericsson - Strategies undertook a 6 month Global project to research and define the comparisons between future videophone growth versus the devt of wireless PBX’s. Ericsson wanted to invest $500M in one or the other. Wireless PBX’s won the debate and only today are personal videophones via 3G - the coming market (wireless has also shown vast growth in the last 10 years as the foundation block for such services!). In Nov 1989 and for Vistacom Oy (Finland) Strategies was awarded the first UK Videophone license by OFTEL and before British Telecom was able to do so.

NPD Online Services 1992-98 : 

NPD Online Services 1992-98 We developed Moviefax software for Register Group ( A Video Commercials archive) our system enabled 4000 clients in 68 countries to order + download digital copies of TV Ads for reference used to replace existing videotape copies.1st Client was Saatchi & Saatchi. For £15M Register Group was sold to Pearson Publishers and Moviefax became a separate company. Strategies was then invited to develop Digireels for use by Cable & Wireless who later sold this to WPP for Intranet Broadband archiving at Ad agencies wanting digital copies of commercials via an online service. This service still exists and is working successfully today!

Moviefax – 1992-95 : 

Moviefax – 1992-95

M&A and Business Devt 1996-8 : 

M&A and Business Devt 1996-8 For Wave Systems in the late 90’s we secured a £5M European Strategic investment partner. This funding enabled Wave to relist on Nasdaq. Their share price grew from $1 to $70 in 3 mths. Our fee Was $600,000

Market Research 2005-07 : 

Market Research 2005-07 We proposed to Sony &Terra Firma (UCI-Odeon) an offpeak sales promotion method for helping to fund deployment of Digital Projectors in Cinema. In support we built a new business model for Sony & UCI-Odeon For Sony International from UK we teamed with US Team to develop an ITV-Thomson JV buyout

Some Clients Past & Present : 

Some Clients Past & Present FMCG- Smiths Foods, J&J, General Foods, Lyons Tetley, Gillette,Papermate, Beechams (now part of GlaxoSmithKline), Addis ( & Warner Bros) British Airways British Telecom Vistacom Oy Ericsson Register Group (Pearson acquired co) & Saatchi Cable & Wireless & WPP Advertising Group Wave Systems Inc Belmin Group Ltd Sony (& Strategic Media Group) Reuters

Some IT Firsts : 

Some IT Firsts 1st TV Promotion for Lyons Readibrek 1977-78 1st Retail Courtyard – Taunton 1981-93 1st Mains based Hospital Data Network 1982—84 1st A.I UK software licensed to US 1985-86 1st Inmos Parallel Chip U.S Manuf/g_ Distr/n 1987-88 1st Risk Analysis Sys(Monte Carlo+Box Jenkins)1988-90 1st UK OFTEL Videophone license & Dist/n 1989-90 1st Reuters Video Trading system 1991-94 1st Online Ad archive for Ad agencies 1994-96 1st Telco Online Digital Content service 1996-97 1st US-EU OLTP PC chip licensing 1997-98 1st UK Bath University Licensed Video codec 1999-01 1st Satellite Content delivery (Brussels) 2002-04 1st Online remote learning system (US-EU) 2005-06 1st EcoDC Devt Consortium UK & Europe 2006-07 l1st EcoDC for UK Schools – 20,000 sq:ft 2007-09

History : 

History Successful Bus Devt & Project work for 30 yrs. Project teams (1-30) are hired when applicable. Project Managed budgets from £50K - £5M+ The work shown in the demo = highlights only. No law suits have ever been taken against Strategies in its history or CCJ’s excercised. Strategies offer powerful problem solving with unique experience and a creative approach. Strategies has moved seamlessly from an analog to a digital world over the last 30 years.

Energy Conference 2009 : 

Energy Conference 2009

Current Projects (2009) : 

Current Projects (2009) Devt of new Markets in Energy Efficiency IT & FM solutions for Public Sector & Commercial Buildings. Clients include ; www.chippc.com www.systelpower.com Devt of Markets for laser Music machine www.ubeamz.com Devt of a new Funeral Care market