MARKETING PLAN FOR GILLETE COMBO RAZOR

Prepared by :

Prepared by Mizanur Rahman ID. No-009 Batch-1st Dept. of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka

Welcome :

Welcome

Developing Marketing Plan for a new product :

Developing Marketing Plan for a new product

Marketing Plan :

Marketing Plan “Gillette Combo Razor”

Executive Summary :

Executive Summary Gillette is preparing to launch a new multifunctional razor targeting specific segments in the consumer and business markets Developing marketing strategy in the initial year on the market, aiming for a large portion of share of the U.S. razor market On second-year, objectives are to achieve more competitive advantages then other’s .

Current Marketing Situation :

Current Marketing Situation Market Description Gillette's market consists of consumers and business users who prefer to use a more facilities, more service provided product . Product Review 3 phase blade Blade changing system Tiny foam tube with spraying facilities water spraying facilities Comfortable grip for holding One set free blade One year warranty

Slide 7:

Competitive Review emergence of new product add features and cut prices multifunctional shaving system a competitive edge compared with others in the same general price range .

Slide 8:

Distribution review supply superstores. cosmetics stores. Department stores. Internet buyer

Opportunities, and Threat Analysis:

Opportunities, and Threat Analysis Threats Increased competition. Downward pressure on pricing.. Compressed product life cycle. Opportunities Increased demand for multifunctional razor with diverse functions and benefits Lower costs

Objectives and Issues :

Objectives and Issues New-year Objectives Second-year Objectives Issues the ability to establish a well-regarded brand name invest heavily in marketing

Marketing-Strategy :

Marketing-Strategy Positioning Product strategy Pricing strategy Promotion strategy Marketing communication strategy Marketing research Marketing organization

Action programs:

Action programs The Gillette Combo Razor will be introduced in June. In whole March, April, and May, We will initiate trade sales promotion campaign We will exhibit at the major consumer products trade shows Webcast the product launch provide samples to selected product reviewers

Budgets :

Budgets Total New-year sales revenue for the Gillette Combo Razor is projected at $20 million wholesale price $4 per unit variable cost per unit of $2 for unit sales volume We anticipate a New-year loss of up to $5 million

Controls:

Controls Monitoring quality and customer service satisfaction Finding error Taking corrective action Providing feedback

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