ISL PROJECT

International Swimming League:

International Swimming League Company Name: International Swimming League Industry: Sport Entertainment Services: Production, Promotion, and Expansion of the Professional Swimming Industry

International Swimming League:

International Swimming League What is ISL? Based out of _____________ Acts under FINA, the official governing body for professional swimming The ISL is also responsible for the promotion of the sport of swimming at the professional level

International Swimming League:

International Swimming League Mission: The International Swimming League strives to allow/introduce more swimmers to a professional career in swimming than ever before. We administer competitive swimming at the professional level to more athletes by providing dual meet competitions for our members, supporters, affiliates and swimming fans across the globe. The ISL is committed to the improvement and betterment of our sport.

International Swimming League:

International Swimming League Vision: The ISL instates a new, radical way of producing professional swimming competitions by introducing a dual meet format seen at the age group and collegiate levels. With an emphasis on team strategy, head-to-head competition, and entertainment, the International Swimming League will bring in new fans while retaining those intrigued with the sport.

International Swimming League:

International Swimming League Goals: The International Swimming League will strive to grow to include larger venues, aiding in the funding of new venues, as well as expanding the company’s performance market into other neighboring countries. The International Swimming League will aim to build a strong relationship with the Federation Internationale de Natation (FINA), the international governing body, to govern and promote the sport of swimming worldwide.

International Swimming League:

International Swimming League League Operation: The ISL headquarters will be based out of _____________ There will be 8 initial franchised teams based in the following cities - City 1 - City 5 - City 2 - City 6 - City 3 - City 7 - City 4 - City 8

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International Swimming League League Operation Teams will be allowed a maximum 30 members to compete each meet. 15 males 15 females

American Swimming League:

American Swimming League

American Swimming League:

American Swimming League Marketing Plan: Run 30 second television commercials on major sports networks Advertisements during amateur meets and international and individual competitions City-wide advertising in those cities which host teams

American Swimming League:

American Swimming League Promotion Package: Promote the league through flyers and ads featuring the league’s top swimmers Employ top swimmers to speak in different cities on the importance of the sport of swimming Handout promotional materials such as competition schedules

International Swimming League:

International Swimming League Individual teams will be responsible for the organizing, promoting, and marketing of their specific team. The ISL simply acts as the oversight body for the teams participating.

International Swimming League:

International Swimming League Meet Structure: Meets will comprise of a dual meet format, with a home team and a visiting team in a head to head competition at the home team’s venue. The home team will be in responsible for ticket sales, concessions, promotion of the event, providing volunteers and security, and meet staff. Meet Officials will be provided by the International Swimming League. The International Swimming League will provide media and broadcasting coverage for select meets.

International Swimming League:

International Swimming League Rules and Regulations: All meets will be run in compliance with the rules set by FINA for swimming competitions.

International Swimming League:

International Swimming League Pre-meet Procedures: Before the competition shall begin a mandatory meeting must be held to review rules and other administrative materials. All coaches and captains of the competing teams, officials, and meet committee members must be present.

International Swimming League:

International Swimming League Dual Meet Format: The away team has choice of whether to swim in the odd or even lanes for the entirety of the meet. There will be one heat of each men’s and women’s event.

International Swimming League:

International Swimming League Dual Meet Scoring: Individual Events: 1st - 9 pts 2nd - 4 pts 3rd - 3 pts 4th - 2 pts 5th - 1 pts Relay Events: 1st - 11 pts 2nd - 4 pts 3rd - 2 pts

International Swimming League:

International Swimming League Order of Events: 200 Medley Relay 1000 Freestyle 200 Freestyle 100 Backstroke 100 Breastroke 200 Butterfly 50 Freestyle **15 minute break** 200 Freestyle 200 Backstroke 200 Breastroke 500 Freestyle 100 Freestyle **15 minute break** 200 Individual Medley 400 Freestyle Relay

International Swimming League:

International Swimming League ISL’s Statement of Coaching Ethics: As members of the ISL coaching line, coaches have essential responsibilities and tasks to their occupation, to the athletes who participate in the ISL, and to all those whom they are in association with. Coaches are expected to be role models and to handle themselves at a high level of fairness and impeccable manners at all times.

International Swimming League:

International Swimming League Media Obligations: At all ISL swimming competitions, any coach and/or athlete requested by the media will be required to make themselves available for interviews. Athletes and coaches must turn up to the interview area within 15 minutes of the last event. Failing to do so will result in an athlete or coach being charged with negligence.

International Swimming League:

International Swimming League Broadcasting Rights: The ISL’s broadcast partners (ABC & ESPN) retain all rights to the television broadcast or cablecast, Internet or radio broadcast of ISL competitions. For specific and general questions regarding policies governing the broadcast of these competitions, please check www.internationalswimmingleague.org or contact any member of the ISL broadcasting and media integration staff at ISL headquarters (1-800-SWIM-ISL).

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American Swimming League Company Affiliates: The American Swimming League will team with the following companies: Speedo - the world’s top selling swimwear brand Daktronics - a world leader in large format electronic display systems Omega - an innovator in competitive timing systems Myrtha Pools - a leader in temporary and permanent pool construction

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Speedo The official equipment supplier of the ISL International Swimming League

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Daktronics The official video-board supplier of the ISL International Swimming League

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Omega The official timing system of the ISL International Swimming League

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Myrtha Pools The official pool supplier of the ISL International Swimming League