RAC KITCHEN AUDIT 2002

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2002 Kitchen Audit Summary: 

Provided by: National Pork Board 2002 Kitchen Audit Summary

Background and objectives: 

Background and objectives The NPD Group initiated the Complete Kitchen Audit in 1993, and repeated it in 1996 and 1999. 2002 marks the fourth installment and provides a longer term perspective on how the composition of the American kitchen has evolved through the 1990s and beyond. The objective is to provide an up-to-date inventory of kitchen appliances, bake ware/cookware, utensils, food and ingredient items found in American households.

Major findings...Very little has changed since 1993: 

Major findings...Very little has changed since 1993 At-home eating and use of recipes are about the same, as are condiments and spices Appliance ownership is slightly up, but usage is down Cookware ownership is trending down There have been a few changes in the refrigerator/freezer Slight increases in chicken, fresh pork, hotdogs and breakfast sausage With the exception of bacon, all types of pork products have steadily increased There were small shifts in people’s tastes for seasoning Seasoning blends are on the rise Use of bolder condiments, such as salsa, marinades, and teriyaki sauce have increased Full meal kits – such as Skillet Sensations – have risen in popularity, while meat coating products have decreased

Slide4: 

Meal Preparation

Most dinners prepared and eaten in home: 

Most dinners prepared and eaten in home % of Dinners…

Younger couples and empty nesters are more likely to eat out: 

Younger couples and empty nesters are more likely to eat out

Most households (61%) make something using a recipe at least once a month: 

Most households (61%) make something using a recipe at least once a month % of Households by stated recipe usage

Recipe usage has decreased moderately : 

Recipe usage has decreased moderately

Empty nesters and families use recipes most often: 

Empty nesters and families use recipes most often

Meal preparers use recipes most for main dishes: 

Meal preparers use recipes most for main dishes % of Households Using a Recipe to Make ...

People are willing to spend somewhat more time preparing dinner on the weekend than on weekdays : 

People are willing to spend somewhat more time preparing dinner on the weekend than on weekdays % of Dinner Meals by Preparation Time, Weekdays vs. Weekend Days

The average time spent preparing a meal during the week has not changed significantly: 

The average time spent preparing a meal during the week has not changed significantly

Young couples/singles and the elderly skew to quicker meals, empty nesters seem to enjoy spending more time cooking: 

Young couples/singles and the elderly skew to quicker meals, empty nesters seem to enjoy spending more time cooking

Slide14: 

Appliances, Cookware and Utensils

Toasters, microwaves, stoves and ovens are in 9 of 10 households and are almost always used : 

Toasters, microwaves, stoves and ovens are in 9 of 10 households and are almost always used % of Households with Appliance On-Hand

With the exception of bread makers, almost all appliances dropped in usage, even if they increased in ownership: 

With the exception of bread makers, almost all appliances dropped in usage, even if they increased in ownership

There has been an increase in most small appliance ownership since 1999; traditional items such as mixers and blenders have begun to trend back up: 

There has been an increase in most small appliance ownership since 1999; traditional items such as mixers and blenders have begun to trend back up *Not available for 1993 % of Households with Appliance On-Hand

While most households have traditional cooking pans, these items have lost presence in the average American kitchen: 

While most households have traditional cooking pans, these items have lost presence in the average American kitchen

Almost all households have aluminum foil, sandwich bags, and plastic wrap for food storage: 

Almost all households have aluminum foil, sandwich bags, and plastic wrap for food storage % of Households with Item On-Hand

Slide20: 

Food and Ingredient Levels

The primary freezer in 7 in 10 households is mostly full: 

The primary freezer in 7 in 10 households is mostly full % of Households Indicating Primary Freezer Space Is …

Beef and chicken are still the top meats, but fresh pork continues to trend up: 

Beef and chicken are still the top meats, but fresh pork continues to trend up * Includes pork, beef, chicken and turkey hot dogs. % of Households with Item On-Hand

With the exception of bacon, all types of pork, both fresh and processed, have an increased presence in America’s households: 

With the exception of bacon, all types of pork, both fresh and processed, have an increased presence in America’s households

Overall, spice ownership is slightly down: 

Overall, spice ownership is slightly down % of Households with Item on Hand

Seasoning blends are on the rise: 

Seasoning blends are on the rise

Salsa and marinades continue to gain popularity: 

Salsa and marinades continue to gain popularity % of Households with Item on Hand

Meal enhancers as a category remain steady, while coating mixes decreased: 

Meal enhancers as a category remain steady, while coating mixes decreased

Lifestyle Segments: 

Lifestyle Segments Group Names Demographic Description I. Singles Under 65 Years Old 1. Affluent Household Income more than $32,000 Per Year 2. Low/Mid Income Household Income <$32,000 or less Per Year II. Working Women 3. DINKS Couples <45 Years, No Children, Both Employed 4. Working Parents Male and Female <65 Years, Both Employed w/Children 5. Single Parents HH Head (usually Female) is <65, No Spouse; Kids are Present III.. Traditional Families Children (<18 Years) Present and Only 1 Spouse Employed 6. Affluent Per Capita Income more than $12,000 Per Year 7. Low/Mid Income Per Capita Income <$12,000 or less Per Year IV. Empty Nesters Middle Age Households Without Children (<18 Years) 8. Affluent Per Capita Income more than $29,000 Per Year 9. Low/Mid Income Per Capita Income <$29,000 or less Per Year V. Elderly Female Head (Male Head if No Female Present) is 65+ 10. Single Active Single and Between 65 and 74 Years Old 11. Married Active Married and Between 65 and 74 Years Old 12. 75+ 75+ Years Old

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