Information about the ad :
Information about the ad Source: http://www.hulu.com/superbowl55735/super-bowl-xliii-ads-pepsi-max-im-good-full-version#s-p1-sn-i0 Possible markets (intended audience):
Men who want to stay in shape. Type of ad: TV commercial Type of product or service: Diet Cola Name of product or service: Pepsi Max Name of company: Pepsi
The Ad - Pepsi Max: I'm Good :
The Ad - Pepsi Max: I'm Good
Analysis and Comments :
Analysis and Comments Personal Use by Team Members:
No, because we didn’t know about this product before.
Message:
Men can take anything, except the taste of diet cola, until now, Pepsi Max, the first diet cola for men.
Advertising strategies:
Associated user imagery
Unique personality property.
Successful Ad? :
Successful Ad? Locally:
Yes, because it’s funny and easy to remember. And it also clearly delivers the message : Pepsi Max is the diet cola that men will enjoy.
Globally:
Yes, because the message is very easy to understand, even for people with different languages and cultures.
Overall evaluation of ad :
Overall evaluation of ad The story is Funny
The background sound is impressive
The can colors design is cool
Comments from YouTube:
The Castrol edge dipstick ad and this one are my new favorite things in the whole world
FOR MEN!!!! Haha. This is so awesome. :)
Just as funny every time I see it!!!!
This and the Doritos with the snow globe are the best
Conclusion Man, Let’s have some Pepsi Max :
Conclusion Man, Let’s have some Pepsi Max