AdEdge-Sola Marketing

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AdEdge Online Marketing in partnership with Sola Salon Studios presents… Marketing Solutions for Sola Franchisees:

AdEdge Online Marketing in partnership with Sola Salon Studios presents… Marketing Solutions for Sola Franchisees Your speakers: Anthony LoFrisco, Jr., Managing Director Mike Sullivan, Director of Operations

What is a primary key to your success?:

What is a primary key to your success?

How to reach stylists and get the word out?:

How to reach stylists and get the word out? Find Stylists and Fill your Studio Fast!

Marketing and Advertising!:

Marketing and Advertising! · Search Engine Marketing · Internet Advertising · Social Media Marketing · Public Relations · Job Boards like Craigslist · Direct Mail Postcards · Video and Photo Sharing · Networking and Special events

Sometimes, there are more questions than answers…:

Sometimes, there are more questions than answers… How much should I spend per month? Where do I start? Where do I find training resources?      Are you sure I'm doing this the right way? Is there an expert I can trust? Do I have to hire someone? Which of these Marketing tactics works best? How do I know whats working and whats not working? How am I going to figure all of this out? Where am I going to find the time to manage all of this??

AdEdge Online Marketing is here to help!:

AdEdge Online Marketing is here to help! Turn-key Marketing Solutions for Sola Franchisees Our solutions are designed to be: · Fast · Simple · Effective

How does it work?:

How does it work? Decide which type of marketing you want to do Choose creative designed by Greenhouse Partners We customize the copy We take care of the launch and reporting

Working with AdEdge, you have access to Eight types of marketing: 1) Search Engine Marketing 2) Internet Banner Advertising 3) Social Media Marketing 4) Public Relations (Press Releases) 5) Posting on Job Boards 6) Direct Mail Postcards 7) Video and Photo Sharing 8) Email Marketing                               ...all Turn-Key :

Working with AdEdge, you have access to Eight types of marketing: 1) Search Engine Marketing 2) Internet Banner Advertising 3) Social Media Marketing 4) Public Relations (Press Releases) 5) Posting on Job Boards 6) Direct Mail Postcards 7) Video and Photo Sharing 8) Email Marketing ...all Turn-Key

1) Search Engine Marketing - Paid Search:

1) Search Engine Marketing - Paid Search What is it? Your ads appear when keywords like "salon chair rental" are searched How will it help me? Reach stylists who are looking to make a move How does it work? We build your keywords and ads, manage the effort and send reports

Search Engine Results Page - Sola Ad on Top:

Search Engine Results Page - Sola Ad on Top

Paid Search Report - Monthly Summary:

Paid Search Report - Monthly Summary

2) Internet Display Advertising:

2) Internet Display Advertising What is it? Graphical ads appearing on websites where stylists are likely to be browsing How will it help me? Generate branding, awareness of the Sola concept and clicks to your website How does it work? We create banner ads and copy, research sites, launch, manage and report

Example of a Sola Banner Ad:

Example of a Sola Banner Ad

Alternate Banner Ad :

Alternate Banner Ad

Display Ad Report - Monthly Summary    :

Display Ad Report - Monthly Summary

3) Social Media Marketing:

3) Social Media Marketing What is it? Reach stylists at a personal level where they “hang out” online. How will it help me? Make connections, explain the concept, send updates, stay “top of mind” How does it work? We build your page, add local stylist “friends” and share info with them

Sola White Plains, NY Facebook Page Example:

Sola White Plains, NY Facebook Page Example

Social Media Marketing Report:

Social Media Marketing Report

4) Public Relations (Press Release):

4) Public Relations (Press Release) What is it? Sharing your new business story and the Sola concept to the public through local news agencies both in print and online How will it help me? Generate awareness and buzz; news stories can help legitimize your business How does it work? We customize a professionally-written release with your information and send it to news agencies

Example - the results of a Press Release:

Example - the results of a Press Release Example- Screenshot

5) Advertising on Job Boards     :

5) Advertising on Job Boards What is it? Sites that allow local, online classified advertisements How will it help me? Reach stylists who may be looking for a new job or new salon.  Generate calls and clicks How does it work? You choose from a set of existing craigslist ads, we adapt the ad with your info and renew the ad every week

Advertising on Job Boards :

Advertising on Job Boards

6) Direct Mail Marketing (Postcard):

6) Direct Mail Marketing (Postcard) What is it? A set of professionally designed postcards, customized with your information, mailed to local stylists How will it help me? Sending an attractive piece explaining Sola to stylists is tried and true.  Generate visits and calls How does it work? You choose an approved postcard design, we customize it with your info and mail it to local stylists

Example of a Sola Postcard to be Mailed:

Example of a Sola Postcard to be Mailed

More Postcard Examples:

More Postcard Examples

Tri Fold Brochure - Outside :

Tri Fold Brochure - Outside

Tri Fold Brochure - Inside :

Tri Fold Brochure - Inside

7) Video and Photo Marketing     :

7) Video and Photo Marketing What is it? Compliments your Social Media Marketing efforts.  Can be used for video display advertising How will it help me? Brings your new location "to life", video is "the next best thing to being there" video on YouTube and pictures on Flickr can be searched. How does it work? We can utilize current Sola videos or post your videos to YouTube and Facebook.

8) Email Marketing :

8) Email Marketing What is it? Reaching out directly to stylists and other professionals with an email or a paragraph within an email How will it help me? Communicate directly with stylists in your area to explain the concept, build awareness and leads How does it work? We research lists in your area and customize a Sola email template with graphics and copy

Google Analytics:

Google Analytics What is it? Web analytics solution that gives you rich insights into your website traffic and marketing effectiveness How will it help me? Better-targeted ads, strengthen your marketing initiatives and create higher converting websites How does it work? Tracking Code placed on site that generates reports based on segments, metrics, and goals.

Slide 31:

Sola Marketing Solutions Fast, simple and cost-effective Other benefits: Consolidate and analyze performance between franchisee locations Identify and utilize winning marketing channels, creative and copy Roll-out marketing fast to new locations Consistent use of Brand

Ready to get started? Contact us for more information or a quote:

Ready to get started? Contact us for more information or a quote

Thank You!:

Thank You! Have a Great Hair Day!

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