Migrate to Magento: Tips and Tweaks

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Are you striving to move your store from the old shopping cart to Magento? This presentation is exactly what you need! Check out more info on migrating to Magento: http://www.shopping-cart-migration.com/top-solution-for-migrating-your-online-store-to-magento. The presentation highlights the main tips, tricks and tweaks you need to follow to implement the migration: - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration Migration is easy with the provided step-by-step manual. It's possible. It's not so hard. All you need is some help from the professionals and all is done in no time. At the end of the presentation, there's a little surprise waiting for your migration to Magento. Watch on...

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Tips and tweaks on Migrating to Magento!:

Tips and tweaks on Migrating to Magento ! Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 pr@quartsoft.com quartsoft.com Oleg Cherevatyy Commercial Director Cart2Cart product oleg@shopping-cart-migration.com shopping-cart-migration.com

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Reason for migration? 2

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Migrate from 3

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Migrate to 4

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Migration plan 5 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Migration plan 6 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Analyze current store Pros and cons of current site 7 - Features you don’t use anymore - Features you are using - Features your customers want - Usability report

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Analyze current store Analyze traffic 8 - Traffic report (for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento ) - Paid and organic traffic

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Analyze current store Report from Search engines 9 - Traffic from different SE - Keywords rank in SE and position - PR of current website - PPC campaign data

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Analyze current store ROI 10 - Amount of sales report - Repeated sales - Average bill - % conversion

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Analyze current store Link report 11 - Sitemap - Internal links and cross linking - Incoming links

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Migration plan 12 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Prepare webhosting Hosting requirements 13 - VPS - Apache 2.x, Nginx - PHP 5.2.13+ ( safe_mode off) - MySQL 4.1.20+ ( InnoDB storage engine) - Ability to run scheduled jobs ( crontab ) - Ability to override options in . htaccess files

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Prepare webhosting Access requirements 14 - Domain control panel - Hosting control panel - SSH - FTP

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Prepare webhosting Webhosting Settings 15 - Magento installation - SSL certificates - Specific server settings ( memory_limit no less than 512Mb, separate server for static/database is recommended)

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Migration plan 16 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Customize Magento UI Design 17 - Improve design – keep good and do the best - Use the Magento Theme - Utilize Magento templates - Transfer a couple of products, content to test

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Customize Magento Core Modules Configuration 18 - Shipping module (USPS, UPS, FedEx, DHL and other) - Payment gateways (PayPal, Google, Authorize.net, Moneybookers ) - SEO components (Friendly Url , Meta, Permalinks)

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Customize Magento Add-On Modules Configuration 19

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Customize Magento Canonical URL for Magento 20 This extension adds the new canonical links to the head of your Magento pages http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html

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Customize Magento MetaRobots 21 There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module. http://www.magentocommerce.com/magento-connect/yoast-metarobots.html

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Customize Magento Google AdWords Conversion Tracking 22 This module integrates Google AdWords Conversion Tracking into Magento . It will add the conversion tracking code to the onepage checkout success page. http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html

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Customize Magento Social Booster 23 Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business. http://www.magentocommerce.com/magento-connect/social-booster.html

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Customize Magento Data Feed Manager 24 Create csv , txt and xml data feeds for any search engines, shopping engines or market places. http://www.magentocommerce.com/magento-connect/data-feed-manager.html

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Customize Magento OneStep Checkout Extension 25 This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1. http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html

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Customize Magento Gift Certification 26 Allow your customers to purchase and use Gift Certificates. http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html

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Customize Magento Magento Optimization 27

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Customize Magento Speedster 28 Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocommerce.com/magento-connect/fooman-speedster.html

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Customize Magento HTML Minification 29 Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%. http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html

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Customize Magento Nitrogento 30 Nitrogento is made to Boost Magento page load time through many optimization mechanisms. http://www.magentocommerce.com/magento-connect/nitrogento.html

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Migration plan 31 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Verify SEO Content 32 - Keep optimized content - Create more valuable pages - Check Meta Title and Description - Alt tags for images

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Verify SEO URL Migration 33 - SEO friendly URLs - 301 redirect from old URL’s to new ones - Custom 404 error page (track non-linked URLs) - Robots.txt file (make sure its open for bots)

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Verify SEO Migration to a New Domain 34 - Point domain to new hosting - Verify ownership – google webmaster - Handle the www vs. non-www issue - Protect folder with . htaccess / robots.txt (until you are ready to go live)

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Verify SEO Final Steps 35 - Install Google Analytics - Submit a sitemap to Google Webmaster Tools - Set up the domain redirect

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Migration plan 36 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Data migration What to move 37 Products and images - attributes, configurable products - downloadable, bundle, virtual and group products - Categories and images - Customers - Orders - and others

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Data migration Potential problems 38 - Manual data transfer is time consuming - Password encryption - Different structure - Missing fields - Incomplete transfer - Duplicate data - Language and charset - Currency and taxes

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Data migration Transfer process 39 - Research existing structure - Link old architecture with Magento structure - Prepare migration script(s) - Organize test transfer - Verify migrated data - Run “live” migration once you are ready

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40 Manual data migration will take weeks or even months… Cart2Cart is an automated shopping cart migration service, allowing to move all your store data from over 37 other shopping carts to Magento in only several hours or days. Major Benefits: Fully automated data migration of products, categories, customers, orders, etc. - Migration Price Estimator - Free Demo Migration - Assisted Migration Service

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Migration plan 41 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Store launch Final testing 42 - Step off and back in few days - Verify website functionality (emails, forms etc.) - Verify data - Make sure payment gateway switched to “live”

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Store launch Activation schedule 43 - Set date and time - Estimate downtime (if any) and deadline - Announce at old website - Notification to customers

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Store launch Activation process 44 - Update domain TTL to 1 hour - Backup old data and files to subdomain - Stop modifications and checkout at old website - Migrate data - Setup redirect / switch NS to new site - Notification to customers

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Migration plan 45 - Analyze current store - Prepare webhosting - Customize Magento - Verify SEO - Data migration - Store launch - Post migration

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Post migration Post-migration monitoring 46 - Check pages in Google are properly linked - Check all files are there - Check report of 404 pages and fix issues if any - Monitor PR - Monitor traffic - Monitor ROI - Talk to customers and get feedbacks

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Results 47

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Bonus 48 Bonus from QuartSoft : Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoft Bonus from Cart2Cart: 5% off for data migration with Cart2Cart Coupon code: C2C-5PRES

Happy Migration! Happy E-commerce!:

Happy Migration! Happy E-commerce! Oleg Cherevatyy Commercial Director Cart2Cart product oleg@shopping-cart-migration.com shopping-cart-migration.com Paul Ryazanov Director of marketing QuartSoft Corp. T. 380 (95) 140-07-16 pr@quartsoft.com quartsoft.com

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