Media

Media : 

Media Visual Communication

The Role of the Mass Media : 

The Role of the Mass Media The mass media include movies newspapers television video games music videos internet influences magazines fashion trends cell phone apps radio commercials advertisements billboards packaging materials

The Role of the Mass Media : 

The Role of the Mass Media Media images are so much a part of our lives that we often don’t pay much attention to them. However, these images carry messages, which we often accept without a lot of thought.

The Role of the Mass Media : 

The Role of the Mass Media If you learn to notice the messages, you can decide for yourself if you agree with them or not.

Reading Media Messages : 

Reading Media Messages Some media messages are obvious. We know an advertisement for jeans is telling us to buy them. This same ad may also be telling us that if we purchase those jeans we may become popular, beautiful, or youthful.

The Role of the Mass Media : 

If you saw this visual on television advertising a popular cell phone, what message might it be hinting at? The Role of the Mass Media

The Role of the Mass Media : 

The Role of the Mass Media Potential messages: Buy this phone if you are a busy person. If you buy this phone you can become creative. If you buy this phone you can be happy. Buying this phone will connect you to your family & friends. Buying this phone might help to organize your busy life.

The Role of the Mass Media : 

The Role of the Mass Media All media products, or “media texts”, carry indirect messages about what to expect of people based on things like: their appearance, age, skin colour, and degree of wealth. These messages also influence our goals and our ideas about success.

Reading Indirect Media Messages : 

Reading Indirect Media Messages What Do You See? (The Media Text) Who is Watching? (The Audience) Who Made What You See? (The Production)

Reading Indirect Media Messages : 

Reading Indirect Media Messages What Do You See? (The Media Text) What “story” does the media text tell? Does the story follow a pattern or a formula you recognize? Who are the people in the media text? Are they realistic? Are they stereotypes? What are the people doing? Do they behave in predictable ways? What does the story suggest is important?

Reading Indirect Media Messages : 

Reading Indirect Media Messages Who is Watching? (The Audience) What do you like or dislike about the media text? Who do you think is the intended audience for the media text? What part of the media text do you think appeals most to the audience? Do you see yourself reflected in any part of the media text? Why or why not? What might other people think about this media text? Think of men versus women, teens versus adults, and the reactions of people from different cultural backgrounds.

Reading Indirect Media Messages : 

Reading Indirect Media Messages Who Made What You See? (The Production) Who created the media text? What production techniques were used to create the media text? How could you create a similar media text? How is the media text sold or distributed to the public? How much does the media text cost? What do you think its actual value might be? Who will make money from the media text? How will that money likely be used?

How to be an Informed Consumer The Elements of Consumer Information : 

How to be an Informed Consumer The Elements of Consumer Information Product Image Consumer information is designed to create an image or a personality for a product that will appeal to the consumer’s emotions.

How to be an Informed Consumer : 

How to be an Informed Consumer Give only some of the facts Link a product to an attractive lifestyle Claim to be on “your” side Appeal to your emotions Support claims with “expert” opinions Consider that advertisements and consumer articles both use similar persuasive techniques. They may:

How to be an Informed Consumer The Elements of Consumer Information : 

How to be an Informed Consumer The Elements of Consumer Information Art Photographs or drawings are often the most important element of consumer information. Bright or unconventional and unexpected images are often used to grab the viewer’s attention. Many ads feature a logo or symbol associated with the product.

Slide 16: 

Copy All the words that appear in an ad or an article are the copy. Usually there is a snappy headline in bold type. Study how the article or ad is organized into sections to make the information easy to read. Notice how bold type draws your eye to different parts of the ad or article. There may also be a slogan associated with the product. How to be an Informed Consumer The Elements of Consumer Information

Slide 17: 

Target Audience Consumer information is designed to appeal to specific target audiences. For example, jeans ads often target teenage shoppers. The age, gender, interests, social class, income, and values of the target audience are all considered when consumer information is designed and written. How to be an Informed Consumer The Elements of Consumer Information

The Role of the Mass Media : 

The Role of the Mass Media “What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.” W.H. Auden

Realize the impact it has on your life but know that you play a role in impacting mass media’s influences. : 

Realize the impact it has on your life but know that you play a role in impacting mass media’s influences. Mass Media television movies newspapers radio music videos video games Internet influences magazines Fashion trends cell phone apps commercials advertisementsbillboards packaging materials

Sources : 

Sources Archer, L., Costello, C., & Harvey, D. (1997). Reading and Writing for Success. Toronto: Harcourt Canada Ltd. Images: 2010 Thinkstock http://thinkexist.com/quotes/with/keyword/mass_media/