logging in or signing up Consumer Buying Behavior michaelforu Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 392 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: April 08, 2011 This Presentation is Public Favorites: 3 Presentation Description this is my presentation at big bazaar Kachiguda branch Comments Posting comment... By: haris11 (31 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close By: haris11 (31 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close By: haris11 (31 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript A study on customer Buying Behavior : A study on customer Buying Behavior KACHIGUDA Objectives : Objectives Understand the major factors influencing consumer behavior Know and recognize the types of buying decision behavior To understand the product range’s impact on customer buying behavior Customer preference towards the various segments of the store Factors Influencing Consumer Behavior : Factors Influencing Consumer Behavior Culture : Culture Cultures This is one of the influencing factors which is playing major role at BBKC Because, the catchments of BBKC consisting of around six different communities which are equally potential so equal preference has to be given for all these groups, Culture : Culture This is not at all easy task to handle because 6 potential customer groups means six different food habits and six different dressing cultures (especially women ) So the product range has to be very high Social Class : Social Class Relatively homogenous, enduring divisions in a society, hierarchically ordered with members sharing similar values, interests, and behaviors. Group Influences : Group Influences Strong Weak Strong Weak Brand Choice Product Choice Family Influence on Buying Behavior : Family Influence on Buying Behavior Husband-Dominant Wife-Dominant Equal Personal Factors : Personal Factors Age Life-Cycle Stage Economic Circumstances Occupation Life Style Psychological Factors : Psychological Factors Motivation Perception Learning Beliefs attitudes Psychological Factors : Psychological Factors Motivation: Identity Ego Maslow Hierarchy of Needs Psychological Factors : Psychological Factors Motivation Perception The process by which an individual selects, organizes, and interprets inputs to create a meaningful picture of the world. Selective Exposure Selective Distortion Selective Retention Psychological Factors : Psychological Factors Motivation Perception Learning Changes in an individual’s behavior arising form experience Psychological Factors : Psychological Factors Motivation Perception Learning Beliefs Descriptive thoughts that a person holds about something Psychological Factors : Psychological Factors Motivation Perception Learning Beliefs Attitudes Enduring favorable or unfavorable cognitive evaluations emotional feelings and action tendencies Adoption Process : Adoption Process Awareness Interest Evaluation Trial Decision Confirmation Learning Objectives--Reviewed : Learning Objectives--Reviewed Understand the major factors influencing consumer behavior Know and recognize the types of buying decision behavior Understand the stages in the buying decision process THE END : THE END D.Laxman Kumar You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.