Online Advertising :Online Advertising http://www.onlineperformancemarketing.com


How OPM Helps Grow Your Business :How OPM Helps Grow Your Business Strategic consultation of online advertising opportunities, campaign management, results reporting and ongoing needs assessment. Develop keyword groups and ongoing management of keyword bidding for pay-per-click and pay-per-call campaigns. Implement and optimize banner ad programs through advanced analytics software as appropriate. Turnkey development and implementation of advertising campaigns with flexible, customized deal structures. Provide technology infrastructure for ad serving, tracking, reporting and optimization. Produce all creative and copy for Web sites and Web pages. Help develop client’s online brand strategy and continuously test new keywords, creative, copy and landing pages for optimization of campaigns. Ensure campaigns stay within budget and provide regular reports detailing ad production and spends.


Types of Interactive Advertising :Types of Interactive Advertising Paid Search Marketing Paid placements in the major search engines. Pay for each click on your advertisement. Sponsored listings, pay-per-click, search engine marketing Natural Search Rankings Improve the ranking with the search engine using factors the search engine is using to rank sites. Known as SEO, search engine optimization, natural, organic, free Email Advertising Sending CAN-SPAM compliant emails to your customers. Email Reputation Whitelist Blacklist


Types of Interactive Advertising :Types of Interactive Advertising Media Buys Banners & Rich Media Text Ads Video Shopping Comparison Engines Affiliate Build effective pay-for-performance networks utilizing a variety of promotional means. Social Marketing Using the social networking sites as a way to refer customers to your products and services. Mobile Marketing iPhone revolutionizing search.


Search Engine Marketing :Search Engine Marketing OR Mock-up


Search Trends :Search Trends


Search Trends :Search Trends


Search Engine Marketing :Search Engine Marketing


Search Engine Marketing :Search Engine Marketing OR Mock-up


Search Engine Optimization :Search Engine Optimization It’s all math Formula URL (including page names) Keyword Density Number of inbound links How many sites are linked to you? Social Network Link? Negative Points Slow load times (new) Hiding words or text in the same color as the background. How does your site look to a search engine? Google type in the box: site:yourdomain.com 1 + 1 = 3


E-mail Marketing :E-mail Marketing


Media Buys :Media Buys Reach specific demographic segments and regions Place display ads on specific web properties or a group of related properties


Social Networking :Social Networking Sites like Facebook, Linked In, MySpace Part of the formula used by search engines now. Create a group or a profile if you are a professional (for example a Dentist) Example Park Place Porsche Group Find enthusiasts Passive advertising - When someone adds your company group to their profile, it is “announced” to others. Gadgets Service gadget for vehicle Electric gadget for electricity. Video - Load commercials, and other videos on video sharing sites like YouTube


Mobile Marketing :Mobile Marketing No Text Messages Search with GPS technology Tied into Social Networking Twitter – Text message your social profile with your activities. Ecommerce is now much easier in a browser interface. Sponsored Video ads


How we work…. :How we work…. Fee Based Option: Charge 20% of advertising spend similar to a traditional advertising agency. For example, if the advertising budget is $10,000, OPM would receive a straight commission of $2,000 which includes all research, execution and support. OPM goes beyond traditional agency offerings, with internal resources for training, fraud prevention and custom technical development that allow for turnkey planning and implementation through one source.


How we work (continued)…. :How we work (continued)…. Performance-Based Fee Structure: For accounts OPM approves, OPM will place all advertising dollars provided by the customer at no charge. OPM is then paid a percentage of actual revenue generated from the efforts. Typically this is 10%-20% of the revenue depending on margins, product category and competition. For example, if $10,000 in advertising generates sales of $30,000, OPM would receive a commission of $3,000 to $6,000. Pro’s Client and OPM’s incentives are aligned. Significant reduction of risk and initial capital outlay for the Client. Upside for OPM if campaigns are successful.


What Makes OPM Different? :What Makes OPM Different? OPM focuses on results while maintaining awareness of long-term goals for the brand. Performance-based payment options available for approved clients Expertise in blending all possible promotional venues Search, Banners, Email, Affiliates, Feeds, Social Networks, Blogs, Online PR, etc. Customer support Full customer management (email monitoring, fraud prevention and reputation management, order support, call center capability). Technology Integration Complete advertising tracking, reporting and website development. Customized solutions available. Reporting and Analysis We TRACK EVERYTHING! Impressions – How many people see your ad. Clicks – How many show an interest. Purchases – How many people buy. Remarketing – post-purchase behavior Many advertising firms generate their revenue by selling advertising regardless of results. OPM is tied to results. OPM is exclusively focused on interactive marketing while understanding the need for synergy between online and offline campaigns.


Results – Case Study A :Results – Case Study A Situation – client was spending over $600,000 a year on Search Engine Marketing (SEM) and was managing the account internally, but lacked the expertise to continually optimize and control costs. Action – OPM took over the SEM account and focused daily attention on the keywords, bids, and ROI. We optimized the lists and added additional search engines. Results – Increased site traffic by 46% Reduced SEM costs by 40% Improved ROI by 317% yr/yr


Results – Case Study B :Results – Case Study B Situation – client had informational website and no online advertising. Client lacked computerized lead management and reporting. Action – OPM created a transactional microsite to allow customers to book appointments online and sign-up for special offers. Took over hosting, site management, email management, technology infrastructure, and management of the interactive budget and negotiated with publishers and affiliates to grow the Internet as a sales channel. We created a web-based lead management & remarketing system. Results – $2.5M in first year revenue to $4.5M in second year. Averaged 84% yr/yr growth in appointment volume. ROI on advertising averaged 858% over two year period.


Our Customers :Our Customers For a complete client list, please contact us at 214-227-2572


OPM Executive Team :OPM Executive Team Jeff Rudluff: Jeff Rudluff began an online marketing business in October 2004, joined forces with Cade Herzog in February 2005, and then formed OPM with Michael Edwards and Herzog in January 2006. To this partnership, Rudluff brings broad experience in designing cost-effective products and services that drive customer demand and service via the Internet. He continually develops new business for the agency, and innovates new solutions with current clients. Rudluff steers the organization by conceiving, developing, and implementing its core competencies, which include Search Engine Marketing (SEM), Search Engine Optimization (SEO), media buying, affiliate programs, social marketing, and emerging technologies within the Internet channel. Prior to forming OPM, Rudluff broke new ground by designing and developing early proto-types of GTE (Verizon) SuperPages and Superpages.com. He developed the strategy for all GTE (Verizon) online initiatives, including establishing the Internet as sales- and customer- service channels, and creating billing for both residential and business customers in the National Marketing Organization. Rudluff brought his Internet experience to Match.com® where, as Vice President of Product, he led the online dating service through the explosive growth years. His vision integrated Match.com with AOL®, MSN®, and other partners. As Vice President of New Product Development, Rudluff led the successful expansion of service to include, video, voice, wireless, and other services. Rudluff graduated from The University of Oklahoma with a B.A. in Management Information Systems.


OPM Executive Team :OPM Executive Team Cade Herzog: Cade Herzog began a performance marketing company in October 2002, joined forces with Jeff Rudluff in February 2005, and then formed OPM with Michael Edwards and Rudluff in January 2006. To this partnership, Herzog brings a vast background in technology publishing, sales and business development for interactive companies, creation of strategic online marketing plans, overseeing research, media buying, trafficking, and reporting, as well as supervising email marketing efforts and affiliate channel development.    Prior to forming OPM, Herzog was chosen to serve as a Senatorial Intern on Capitol Hill, co-owned and published a network of technology magazines, and served as Director of Business Development among other key roles for Match.com®.    Herzog graduated cum laude from The University of Texas, in Dallas, Texas, with a B.A. in Communications.


OPM Executive Team :OPM Executive Team S. Michael Edwards: Michael Edwards started OPM with Cade Herzog and Jeff Rudluff in January 2005 where he manages website/software requirements and serves as the liaison between the client's business units and OPM's technical team.  Under Edwards' direction, OPM's technical team and programmers have created fully functional e-commerce solutions, websites, and patent-pending software solutions which have generated millions of dollars in revenue for OPM's clients.    Prior to starting OPM, Edwards served as a technology and training consultant for over 16 years.  While serving as Requirements Manager & Site Manager for Verizon’s Voice Over IP product, VoiceWing™, he was responsible for writing the requirements & managing the implementation of new functionality for their customer-facing Online Ordering website and internal Call Center Ordering Tool website. As a Senior Training Consultant, Mr. Edwards has designed and developed both online and offline training for various high tech companies including Dell®, Verizon®, Primedia Workplace Learning®, and Countrywide Home Loans®.  Edwards is a veteran of the United States Air Force. Edwards graduated with a 4.0 GPA from Wayland Baptist University, with a BS in Occupational Education & Training.


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios


Samples of OPM Designers' Portfolios :Samples of OPM Designers' Portfolios