how small businesses can use seo to profit

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MediaOne SEO Skyrocket sets the blueprint for how small businesses with smaller marketing budgets can easily utilise SEO to improve their own website rankings on Google SERPs in order to attract more web traffic, leads, and income. The SEO agency also provides free consultancy and paid for more advanced works.To know more just visite our website https://mediaonemarketing.com.sg/seo-agency-singapore/

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TRIPLE YOUR PROFITS SEO WITH THE 10-STEP UL TIMATE SEO GUIDE TO BOOST YOUR WEB RANKINGS AND CONVERSION RATES

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2 Table of Contents Introducton to SEO What Are Search Engines ..................................................................................................................................................................................... 4 What is Search Engine Optmisaton SEO ...................................................................................................................................................... 6 How Can SEO Help Your Business .................................................................................................................................................................... 8 Diference Between SEO Paid Ads .................................................................................................................................................................. 9 The Ultmate 10-Step Guide Introducton: What is On-Page Optmisaton ...............................................................................................................................................11 Step 1: Title Tag ......................................................................................................................................................................................................12 Step 2: Meta Descripton .....................................................................................................................................................................................14 Step 3: URL Optmisaton .....................................................................................................................................................................................16 Step 4: Image Optmisaton .................................................................................................................................................................................18 Step 5: Headers Optmisaton .............................................................................................................................................................................20 Step 6: Website Navigaton .................................................................................................................................................................................21 Step 7: Sitemap Optmisaton .............................................................................................................................................................................23 Step 8: Content Optmisaton Google Algorithms ......................................................................................................................................26 Step 9: Mobile Responsiveness ..........................................................................................................................................................................31 Step 10: Social Signals ..........................................................................................................................................................................................33 Conclusion ...............................................................................................................................................................................................................35

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3 Introducton Google has caused a major paradigm shif in the way we do business. In the past businesses could pay for advertsements in the local papers and expect a bunch of calls. The bigger the business the more ad spend the bigger the ad space the more calls it can expect the next day. That worked fne untl the search engines notably: Google came along. Rapidly fewer and fewer people turned to print for their daily news and gossip fx. Today a small one-man outft can outrank a mult-natonal corporaton for important keywords and can even expect more phone calls on a daily basis. So what does this small business owner know that a behemoth corporaton does not Its called Search Engine Optmisaton. Or SEO for short. Its the art and science of making search engines happy. Give us a few minutes and we will show you what its all about. Do this right and your 200000 a year business could well turn out to be a 2000000 a year business. ON A BROAD SCALE I SEE SEO BECOMING A NORMALIZED MARKETING TACTIC THE SAME WAY TV RADIO AND PRINT ARE TRADITIONALLY THOUGHT OF AS MARKETING TACTICS. – DUANE FORRESTER

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4 Introducton to SEO What Are Search Engines The search results are generally presented in a line of results ofen referred to as search engine results pages SERPs. The informaton may be a mix of web pages images and other types of fles. The utlity of Search Engines in web search lies in its ability to retrieve large amounts of informaton quickly and easily using certain keywords. Major search engines such as Google Bing and Yahoo derive primary search results using their own unique algorithms which generates results that are ranked and displayed on SERPS based on what the search engine considers most relevant to users. A web search engine is a system that is intended to search for informaton on the World Wide Web WWW

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5 Top 3 Most Commonly Used Search Engines Source: www.ebizmba.com As of April 2016 1. Google Google is the most popular search engine in the world. Almost 70 of Search Engine market has been acquired by Google. The tech giant has always trying to improve the search engine algorithm to provide the best results to end users. Estmated Unique Monthly Visitors: 1100000000 3. Yahoo Yahoo operates a portal that provides the latest news entertainment and sports informaton. The portal also gives users access to other Yahoo services like Yahoo Search Yahoo Mail Yahoo Maps Yahoo Finance Yahoo Groups and Yahoo Messenger.” Estmated Unique Monthly Visitors: 300000000 2. Bing Bing is Microsofs answer to Google and it was launched in 2009 it is also the default search engine in Microsofs web browser. Estmated Unique Monthly Visitors: 350000000

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6 Google Wins the Search War 88.96 8.02 2.26 0.76 Which is Your Primary Search Engine 8 8 6 80 Source: SearchEngineLand.com Google Bing Yahoo Others STAT 1 SEO leads have a 14.6 close rate while outbound leads such as direct mail or print advertsing have a 1.7 close rate Source: NewsCred STAT 2 The top Google listng gets about 33 of all clicks the 2nd 3rd and 4th organic spot receive the other 63 of the clicks leaving only 4 of clicks for anything lower. Source: Business 2 Community What is Search Engine Optmisaton SEO

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7 SEO stands for Search Engine Optmisaton. It is the science of helping websites get found on major search engines such as Google Yahoo Bing. The method is ofen complex tme-consuming and manually rigorous. SEO or Search Engine Optmisaton can be thought of as the medium to communicate with a search engine for it to decipher exactly what your website is about. The ultmate goal of SEO is to achieve a high level of search engine visibility through a variety of well-optmised keyword phrases that are directly related to your business. A successful SEO campaign involves several steps such as careful selecton of relevant keywords as part of the on-page optmisaton designed to make the website more prominent to search engine algorithms. Search engine optmisaton is broken down into two main areas: 1 refers to optmising website elements on your main web page or site such as HTML code textual content and images to induce maximum searchability On-page Optmisaton 2 refers predominantly to optmising backlinks which are links pointng to the site from other relevant websites through the generaton of regular backend content such as blog posts or industry artcles. Of-page Optmisaton

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8 How Can SEO Help Y our Business SEO Atracts Relevant Trafc with High Conversion Potental Businesses that appear in local search results are being notced by users who are actvely searching for related products and services online. This may result in a higher click-through rate to your website which results in a higher conversion rate. Higher Brand Credibility If your website is easy to fnd it’s more likely to be shared or used as a resource or reference. When other people cite or share your site it improves your credibility as a business and as a subject mater expert. More than 35 of all site trafc and lead generaton come from earned media. You can help your site gain more earned media by incorporatng SEO best practces. Beter ROI Return on Investment Than Normal paid Ads When you buy 1000 visitors from a paid ad 2 of those visitors might convert into a sale. When you get 1000 clicks from SEO 4 of those visitors will convert into a sale leading to a beter return-on-investment. This higher conversion rate is just another one of the benefts of SEO that cannot be matched by any other form of marketng. Take Your Business to The Next Level Search Engine Optmisaton can bring thousands upon thousands of visitors to your website a day. This may put your company in a positon of needing to expand to a larger web server to accommodate the trafc and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

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9 Diference Between SEO Paid Ads Organic search results from the implementaton of SEO are the web page listngs that most closely match the user’s search query based on relevance. They are also known as the “natural” search results which appear right afer Google advertsements. Paid results are basically advertsements — An example is Pay-Per-Click or PPC where website owners pay Google to have their web pages displayed for certain keywords so these listngs show up when someone runs a search query containing those keywords. These ads come at a high cost with volatle return-on- investment. 70 70-80 of the links search users click on are organic of users ignore the paid ads focusing on the organic results STAT 1 STAT 2

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10 Where Organic Results and Paid Ads are located on a Typical Google Page

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11 Introducton What is On-Page Optmisaton The Ultmate 10-Step Guide On-page optmisaton refers to factors that have an efect on your website or web page listng in natural search results. These factors are controlled manually by performing coding on your page. Examples of on-page optmisaton include manipulatng the web page’s HTML code meta tags keyword placement and keyword density.

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12 Step 1 Title Tag A ttle tag tells both users and search engines what the topic or subject of a partcular page is. The ttle tag should be placed within the head tag of the HTML document. Ideally you should create a unique ttle for each page on your site. Title tags are ofen used on Search Engine Results Pages SERPs to display preview snippets for a given page and are important both for SEO and social sharing. The ttle element of a web page is meant to be an accurate and concise descripton of a pages content. The most important keyword should also be part of the Title Tag. A user performs the query accommodaton in Singapore. Google displays a relevant result with the ttle listed on the frst line notce that the query terms the user searched for appearing in bold. Code Sample head titleExample Title/title /head

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13 Title Tag Best Practces ACCURATELY DESCRIBE THE PAGE’S CONTENT Avoid: • Choosing a ttle that has no relaton to the content on the page • Using default or vague ttles like "Unttled" or "New Page 1" CREATE UNIQUE TITLE TAGS FOR EACH PAGE Avoid: • Using a single ttle tag across all of your sites pages or a large group of pages USE BRIEF BUT DESCRIPTIVE TITLES Avoid: • Using extremely lengthy ttles that are unhelpful to users • Stufng unneeded keywords in your ttle tags

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14 Step 2 Meta Descripton A site’s meta descripton should contain a brief descripton of your website focusing on the areas and services that your business is specialised in. The most important keyword or its equivalent should be part of the Meta Descripton. This small piece of text can be considered as a selling snippet. If a searcher fnds the descripton appealing he is likely to click and go to your page to fnd more informaton. But if your meta descripton is too generic and not well-writen then there is a good chance that your site will simply be ignored. Adding descripton meta tags to each of your pages is always a good practce in case Google cannot fnd a good selecton of text to use in the snippet.

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15 Meta Descripton Best Practces USE UNIQUE DESCRIPTIONS FOR EACH PAGE ACCURATELY SUMMARISE THE PAGES CONTENT Avoid: • Writng a descripton meta tag that has no relaton to the content on the page • Using generic descriptons like "This is a web page" or "Page about baseball cards" • Filling the descripton with only keywords • Copying and pastng the entre content of the document into the descripton meta tag Include Your Selling Point Use your site’s meta descripton to convey to customers what sets you apart from your compettors. Keywords Including some of your keywords will give you some advantage in Google’s relevancy algorithm. Keep Within Recommended Characters Do not exceed 155 characters. Long meta descripton will result to ellipsis i.e. the meta descripton would not be fully displayed on the search result page. Things to Note Avoid: • Using a single descripton meta tag across all of your sites pages or a large group of pages

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16 Step 3 URL Optmisaton Simple-to-understand URLs will convey content informaton easily. Choose a URL that is easy for users and search engines to understand. Creatng descriptve categories and flenames for the documents on your website can help you keep your site beter organised as well as allow search engines to beter crawl your documents. Also it can create "friendlier" URLs for those that want to link to your content. Visitors may be intmidated by extremely long and cryptc URLs that contain few recognisable words. Remember that the URL to a document is displayed as part of a search result in Google below the documents ttle and snippet. Like the ttle and snippet words in the URL on the search result appear in bold if they match the users search query. Hence the most important keyword or its equivalent should be part of the URL. Google is good at crawling all types of URL structures even if theyre quite complex but spending the tme to make your URLs as simple as possible for both users and search engines can help the overall SEO optmisaton process as well.

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17 URL Best Practces USE CONSTRUCTIVE WORDS IN URLS Avoid: • Using lengthy URLs with unnecessary parameters and session IDs • Choosing generic page names like "page1.html" CREATE A SIMPLE STRAIGHTFORWARD DIRECTORY STRUCTURE Avoid: • Having deep nestng of sub-directories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html" • Using directory names that have no relaton to the content in them PROVIDE ONE VERSION OF A URL TO REACH A DOCUMENT Avoid: • Having pages from subdomains and the root directory access/link to the same content - e.g. "domain.com/page.htm" and "sub.domain.com/page.htm" • Using odd capitalisaton of URLs many users expect lower-case URLs and remember them beter

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18 Step 4 Image Optmisaton If your site has a lot of images you need to optmise them too as they cannot be read by search engines. It’s easy for a human reader to interpret the meaning of an image however the same cannot be said about the bots of search engines. Search Engine crawlers can only read text but not images. So you need to use special tags for your images in order to give them meaning. We can optmise images by creatng a distnct flename and "alt" atribute. The "alt" atribute allows you to specify alternatve text for the image if it cannot be displayed for some reason refer to image 1. Image 1: The “Alt” Atribute of a Picture

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19 Image Optmisaton Best Practces ALT TEXT Alternate Text is the text that describes your image when you hover your mouse over it. The text should be short but meaningful. You can make use of relevant keywords in the ALT text. Avoid: • Using generic flenames like "image1.jpg" "pic.gif" "1.jpg" when possible— some sites with thousands of images might consider automatng the naming of images • Writng extremely lengthy flenames • Stufng keywords into alt text or copying and pastng entre sentences IMAGE TITLE Always include the image ttle in images as it will display more informaton about the image when the user moves his mouse over the image. Example of an image with ttle tag: img src”htp:/ /imagelocaton. jpg” alt”Image descripton” ttle”Title of the Image” FILE NAME Always use meaningful fle names for your images use names like “apple-iphone- cover.jpg” instead of “DSC24045.jpg”. Keep image fle name same or similar to the ALT text. Another secondary keyword phrase should be worked in as the alt tag. Meaningful phrases stll do not do the trick. For example if its a pet shop website rather than saying “beautfy canary in cage” we can say “sale of canaries and song birds”. Avoid: • Writng excessively long alt text that would be potentally considered spam • Using only image links for your sites navigaton Supply an Image Sitemap fle An Image Sitemap fle can provide Googlebot with more informaton about the images found on your site. Its structure is similar to the XML Sitemap fle for your web pages.

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20 Step 5 Headers Optmisaton It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in HTML which allow you to do so. For instance – the header tags h1 h2 h3 Bold strong Italic em etc. The text inside your header tags e.g. h1 is given very high importance by the search engine. Usually you can use them to defne the page/post ttles or the important sectons of your website. Heading tags not to be confused with the head HTML tag or HTTP headers are used to present structure on the page to users. There are six sizes of heading tags beginning with h1 the most important and ending with h6 the least important. Similar to writng an outline for a large paper put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Avoid: • Placing text in heading tags that wouldnt be helpful in defning the structure of the page • Using heading tags where other tags like em and strong may be more appropriate • Erratcally moving from one heading tag size to another Avoid: • Excessively using heading tags throughout the page • Putng all of the pages text into a heading tag • Using heading tags only for styling text and not presentng structure Header Tag Best Practces

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21 Step 6 Website Navigaton Modifcaton of your navigaton benefts the number of pages Google and other search engines can locate on your site this allows you to increase your rankings enhance your site’s usability and improves your botom-line. When you are creatng your navigaton or refning an old one be sure to place critcal thought process behind the suitable navigators that will boost user experience. In additon consider the main keywords you are targetng to determine trafc value. What are the sensible paths that lead to your informaton Consider what common themes runs throughout your site. This will allow you to accurately determine the correct paths and links you would like to promote at the top of your navigaton hierarchy. By creatng clear paths to access internal pages of a website we are beneftng the site in the following ways: Allow the site to be easier for users to navigate Allow the site to be easier for search engines to navigate Bring exposure to deeper pages within the site Boost rankings Plan Out Your Navigaton Based On Your Homepage All sites have a home or "root" page which is usually the most frequented page on the site and the startng point of navigaton for many visitors. Unless your site has only a handful of pages you should think about how visitors will go from a general page your root page to a page containing more specifc content. Do you have enough pages around a specifc topic area that it would make sense to create a page describing these related pages e.g. root page - related topic listng - specifc topic Do you have hundreds of diferent products that need to be classifed under multple category and sub-category pages

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22 Navigaton Best Practces CREATE A NATURALLY FLOWING HIERARCHY USE TEXT FOR NAVIGATION HAVE A USEFUL 404 PAGE Avoid: • Creatng complex webs of navigaton links e.g. linking every page on your site to every other page • Going overboard with slicing and dicing your content so that it takes twenty clicks to reach a specifc page of content Avoid: • Having a navigaton based entrely on drop-down menus images or animatons. • Many but not all search engines can discover such links on a site. If a user can reach all pages on a site via normal text links this will improve the accessibility of your site Avoid: • Allowing your 404 pages to be indexed in search engines make sure that your webserver is confgured to give a 404 HTTP status code when non-existent pages are requested • Providing only a vague message like "Not found" "404" or no 404 page at all • Using a design for your 404 pages that isnt consistent with the rest of your site Image 2: A Website with Proper Webpage Hierarchy

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23 Step 7 Sitemap Optmisaton A sitemap lower-case is a simple page on your site that displays the structure of your website and usually consists of a hierarchical listng of the pages on your site. Visitors may visit this page if they are having problems fnding pages on your site. While search engines may also visit this page to get beter crawl coverage of your site’s pages its mainly meant for human visitors. An XML Sitemap upper-case fle which you can submit through Googles Webmaster Tools makes it easier for Google to discover the pages on your site. Using a sitemap fle is also one way though not guaranteed to tell Google which version of a URL you would prefer as the canonical preferred one. Below is an anatomy of a standard XML sitemap URL entry. Some content management systems CMS allow the functonality for dynamic or auto-generated sitemaps. If you don’t have the functonality to generate a sitemap with your CMS then you must create an XML sitemap from scratch. You would not want to do this manually because it is tme-consuming. That is why there are tools for this. There are many XML sitemap generators online. Although most are free they ofen have a crawl cap on site URLs which defeats the purpose. url lochttp://www.example.com/mypage/loc lastmod2013-10-10/lastmod changefreqmonthly/changefreq priority1/priority /url

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24 Anatomy of Supportng XML Sitemaps url lochttp://www.example.com/mypage/loc lastmod2013-10-10/lastmod changefreqmonthly/changefreq priority1/priority image:image image:loc http://www.example.com/images/myfirstimage.gif /image:loc /image:image image:image image:loc http://www.example.com/images/mysecondimage.gif /image:loc /image:image /url url lochttp://www.example.com/mobile/oneofmymobilepages/loc lastmod2013-10-10/lastmod changefreqmonthly/changefreq priority0.8/priority mobile:mobile/ /url Mobile XML Sitemap Image XML Sitemap

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25 url lochttp://www.example.com/mypage/loc lastmod2013-05-06/lastmod changefreqmonthly/changefreq priority0.5/priority video:video video:content_loc http://www.youtube.com/v/W10j21236en_US/video:content_loc video:player_loc allow_embed”yes”http://www.site.com/videoplayer.swfvideo123/video:player_ loc video:thumbnail_loc http://img.youtube.com/vi/W10212361/default.jpg /video:thumbnail_loc video:titleMy Video Name/video:title video:description My Video Description /video:description video:rating2/video:rating video:view_count498/video:view_count video:publication_date2013-05-06/video:publication_date video:family_friendlyyes/video:family_friendly video:duration10/video:duration video:expiration_date2016-05-06/video:expiration_date video:requires_subscriptionno/video:requires_subscription /video:video /url Video XML Sitemap

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26 Step 8 Content Optmisaton Google Algorithms Your site’s content needs to be optmised in such a way that it can suit both search engines and your readers. Stufng your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords and your content. Think about the words that a user might search for to fnd a piece of your content. Users who know a lot about the topic might use diferent keywords in their search queries as compared to someone who is new to the topic. STAT 1 STAT 2 Chartbeat looked at deep user behavior across 2 billion visits across the web a stunning 55 spent fewer than 15 seconds actvely on a page. According to a June 2015 report by Ascend2 72 of marketers worldwide said relevant content creaton was the most efectve SEO tactc.

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27 Antcipatng these diferences in search behaviour and accountng for them while writng your content using a good mix of keyword phrases can produce positve results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variatons and the approximate search volume for each keyword. Do a proper research before you decide on your keywords. There are plenty of free tools out there that can aid you in keyword research. Use Google Keyword Planner to get some keyword ideas. This tool will also provide you the monthly average searches for each keyword. Select keywords with high search volume but less competton.

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28 Content Optmisaton Best Practces WRITE EASY-TO- READ TEXT FOCUS ON THE TOPIC CREATE FRESH UNIQUE CONTENT CREATE CONTENT PRIMARILY FOR YOUR USERS NOT SEARCH ENGINES Avoid: • Writng sloppy text with many spelling and grammatcal mistakes • Embedding text in images for textual content • Users may want to copy and paste the text and search engines cannot read it Avoid: • Dumping large amounts of text on varying topics onto a page without paragraph subheading or layout separaton Avoid: • Rehashing or even copying existng content that will bring litle extra value to users • Having duplicate or near-duplicate versions of your content across your site Avoid: • Insertng numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users • Having blocks of text like "frequent misspellings used to reach this page" that add litle value for users • Deceptvely hiding text from users but displaying it to search engines e.g. using font size 0

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29 Google Algorithm Change History Every year Google changes its search algorithm around 500–600 tmes. While most of these changes are minor Google occasionally rolls out a "major" algorithmic update such as Google Panda and Google Penguin that afects search results in signifcant ways. Knowing the dates of these Google updates can help explain changes in rankings and organic website trafc and ultmately improve search engine optmisaton. Google Panda Update Google’s Panda Update is a search flter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from tme-to-tme. When this happens sites previously hit may escape if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positves” might get released. Websites That Are Afected by Google Panda • A website with low quality thin content • A website that works as content farm • A website with useless pages indexed in Google same as content farm • A website with improper SEO structure • Duplicate content on-site and of-site • Too many advertsements • Poor grammar • Slow site loading tme • SEO over-optmisaton Black Hat SEO

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30 Google Penguin Update Google frst launched the Penguin Update in April 2012 to beter catch sites deemed to be spamming its search results in partcular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released sites that have taken acton to remove bad links such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positves” sites that were caught by mistake may escape. Paid text links using exact match anchor text For companies that want to rank for a certain term such as “red widgets” one way to accomplish this is by buying links from other websites with that exact matching anchor text. This is against Google’s guidelines as Google would consider this a paid link that exists solely to manipulate PageRank rather than to provide any value to visitors. Comment spam Two things proved problematc for websites trying to unnaturally rank for specifc keywords: signatures in comments that contained exact match anchor text and people who used a spam username e.g. Best India SEO Company as exact match text. Guest posts on questonable sites Although guest posts are a legitmate way to earn links to your site sites dinged by the Penguin had links pointng to their website from sites flled with low-quality artcles where the focus was on the anchor text rather than the content. Artcle marketng sites Thin content featuring links with exact match anchor text were another common factor among afected sites. Links from dangerous sites Do you have inbound links from sites that have been fagged for malware numerous pop-ups or other spam issues This was another factor that caused websites to lose their Google rankings so links to and from web spammers or “bad neighbourhoods” are a danger.

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31 Step 9 Mobile Responsiveness If your site is currently not mobile responsive chances are you are losing out on a massive online crowd. Mobile Responsiveness or “RWD” for Responsive Web Design is referred to as the varying CSS style rules that accustoms viewing across all mobile devices e.g. Desktop laptop mobile phone tablet where images and texts are fexible and fuid. In basic terms the web page "shrinks" or "grows" in accordance with device display. Although mobile responsiveness does not afect your websites Google rankings on desktops or laptops it plays a key factor in your ranking on mobile devices Google favors RWD sites due to their recommended design patern. Basically your mobile-friendly website will rank higher than another website which is not while searched for the same keyword on an iPhones Google search engine for example.

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32 This proves that ignoring mobile responsiveness of your website might prove to be costly in terms of missed opportunites. STAT 1 40 of consumers will opt out of the site straightaway if it is not mobile-optmised STAT 2 3X A mobile responsive site can increase conversion rates up to 3X How Does Mobile Responsiveness Afect SEO Placing the technicalites aside RWD plays a signifcant role in a business perspectve in terms of user experience UX. Over recent years mobile usage is increasing among consumers. This newly identfed trend embeds your future potental leads clients and businesses In a recent Google research and survey out of a sample size of 3000 B2B decision makers – 42 rely on a mobile device during their purchasing process. Mobile phones and tablets are increasingly leveraged for a myriad of purposes – for accessing informaton to comparing choices and ultmately purchasing an item. If your website or e-commerce store is mobile responsive you are also unexpectedly fast tracking the buying process for your consumers. Easy steps taken from entering the site to the payment gate or phone call will accelerate buyer’s decisions up to 65

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33 Step 10 Social Signals A sitemap lower-case is a simple page on your site that displays the structure of your website and usually consists of a hierarchical listng of the pages on your site. Visitors may visit this page if they are having problems fnding pages on your site. While search engines may also visit this page to get beter crawl coverage of your site’s pages its mainly meant for human visitors. An XML Sitemap upper-case fle which you can submit through Googles Webmaster Tools makes it easier for Google to discover the pages on your site. Using a sitemap fle is also one way though not guaranteed to tell Google which version of a URL you would prefer as the canonical preferred one. Some Social Signals Include: On-site elements Of-site elements Share butons Like Recommend Tweet Bookmark etc. Facebook page Connect butons Like a Facebook page follow on Twiter follow on LinkedIn etc. Twiter account A blog LinkedIn company page

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34 How Does Social Signals Help in SEO Social signals improve rankings in an indirect and direct way. They have a direct impact on organic SEO through the number of people that like a page the shares likes number of followers fans and tweets while the indirect efect depends on inbound links positve reviews through improved website analytcs results e.g. bounce rate tme on site new visitors Why Should We Consider Including Social Signals • Word-of-mouth is more powerful than any advertsement • The world is becoming more social Speaking of social media use 90 of Millennials now use social media while 35 of people over 65 do. Via Pew Research Center When it comes to communicatng with businesses 33 of Millennials prefer using social media over any other channel. Via MarketngSherpa

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35 Conclusion In A Nutshell As search becomes more prevalent in our technology driven society it is essental for new age marketers to adapt as well. The new digital marketng catchphrase – “if they cant fnd you they cant hire you" captures exceptonal truth. With more and more businesses becoming aware of the signifcance of search and engaging SEO expertse to boost their marketng eforts those unarmed in SEO will fall behind quicker than they realize. 65 6789 9852 www.mm.com.sg For a quick demo on how SEO works Contact us Need A Hand in Optmising Your Website MediaOne Business Group provides personalised SEO solutons to clients as we believe every company have individual marketng requirements and goals. We are an industry expert with both SEO and Website Development as our strongholds. With our experience in spearheading businesses online your organisaton can achieve increased awareness value and revenue growth.

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