retailing

RETAILING:

RETAILING Submitted by, Meenakshi Moryani, MBA 1 st Sem(Sec-A )

DEFINITION OF RETAILING:

DEFINITION OF RETAILING Retailing includes . . . all activities involved in selling, renting & providing goods and services to ultimate customers for personal, family or household use. In the channel of distribution, retailing is where the customer meets the product. It is through retailing that exchange occurs.

RETAILING SECTORS:

RETAILING SECTORS

CONCERNS OF RETAILERS :

CONCERNS OF RETAILERS Customer Satisfaction Ability to Acquire the Right Products Product Presentation Traffic Building Building Location Keeping Pace With Technology

TYPES OF RETAILER:

TYPES OF RETAILER Supermarkets - sell mostly food products ; Department stores - very large stores offering a huge assortment of "soft" and "hard goods "; Eg-Sulekha & Westside Discount stores - tend to offer a wide array of products and services, but they compete mainly on price ;

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General merchandise store - a hybrid between a department store and discount store. Warehouse store - low-cost, often high-quantity goods; warehouse clubs charge a membership fee. Variety store or "dollar store" - extremely low-cost goods, with limited selection.

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Mom-and-Pop - Represent the small, individually owned and operated retail outlet. Mostly these are family-run businesses Category Killers - Focus on small specialty store concepts which were previously narrowly focused and have expanded them to create large specialty stores. E.g.- Electronics, Office supplies, Sporting goods,etc.

Inside a Supermarket in Russia :

Inside a Supermarket in Russia

The Apple Store retail location :

The Apple Store retail location

THE WHEEL OF RETAILING :

THE WHEEL OF RETAILING Passage of time As time passes, outlet adds services As more time passes, outlet adds still more services 4. New form of outlet enters retailing environment with characteristics of outlet in Box 1 1. Outlet starts with: Low prices Low margins Low status 3. Outlet now has: Still higher prices Still higher margins Still higher status 2. Outlet now has: Higher prices Higher margins Higher status

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QUESTIONS?

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Thank you