Should You Be Worried about Negative SEO

Category: Education

Presentation Description

Negative SEO is a reality. An SEO company providing SEO solutions has to watch out for such damaging efforts directed at their client websites.


Presentation Transcript

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Should You Be Worried about Negative SEO

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Negative SEO is a reality. An SEO company providing SEO solutions has to watch out for such damaging efforts directed at their client websites. What is negative SEO Search Engine Land refers to it as any strategy that is employed to negatively impact rankings for a URL and its host domain by manipulating a variable within the links content or user signal buckets. An SEO company providing search engine optimization solutions has to watch out for such damaging efforts directed at their client websites. There are many tactics used to wreck one’s competitor’s business and these strategies have become much more advanced and sophisticated today. So the important question is “Should you be worried about negative SEO” Negative SEO: A Black Hat Technique According to Google’s Terms of Services TOS any negative technique is considered as a black hat technique. Let us look at some of the negative SEO techniques most commonly employed. Content Comment spamming: It is done with the intention of shifting content theme or on-page keyword use. This technique that involves keyword stuffing could change the look and feel of your website. Strictly speaking it cannot be categorized as hacking since leaving comments is an expected behavior. When comment spamming is large-scale it poses a negative SEO risk. Indexing URLs with poor content caused by a flaw in the content management system is another technique. If the content is actually injected into the CMS then it is considered hacking. Another negative SEO tactic is linking your competitor’s biggest images to consume bandwidth set off bandwidth exceed or at least slow it down. Links Link-related negative SEO involves sending numerous bad neighbourhood links to a targeted URL or buying links from burned or outed networks with exact match anchor text. Though a widely used negative SEO tactic it is not very effective now because advancements made to Google’s linking algorithm make bad links less damaging than earlier. This concern can be addressed by monitoring your back links using tools such as Ahrefs Google Search Console or SEMRush. Look for huge increases in back links and referring domains. Ensure that all your high-quality links still exist. User signals This involves inserting random distributed reflective denial-of-service attack of the day. The objective is to crawl your site repeatedly so that it becomes difficult for your customers to use the website and difficult for Google to crawl. Ultimately it would be taken offline due to heavy server load. So what can be done Monitor your website’s speed and if it is slowing down and there are no onsite technical issues request your hosting company/webmaster to review server logs to determine the

slide 3: source of traffic. Once you find that the traffic overload is part of negative SEO efforts use robots.txt and .htaccess to block the hostile crawlers. Seth Nickerson in an article posted on says that fake negative reviews and social signals are going to be most exploited in the year 2018. Comments generated by bots have overrun comment threads on news websites and Facebook feeds. Nickerson points out that they have been employed to create negative buzz around undeserving products and services. Fake reviews are also being exploited to such an extent that you cannot distinguish between truth and fiction. Negative SEO being a reality businesses need to be constantly on their guard and be aware that there are a number of ways websites can be attacked. It is important for any healthcare digital marketing team to correlate their SEO activities to fluctuations in website traffic. Annotations can be used to determine whether the drop in traffic or performance is connected to the changes they make or whether it is the work of someone on the outside.

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