Departmental Stores: : Departmental Stores: By Mugdha Bhatt What are departmental stores?? : What are departmental stores?? A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories. What does it deal in: : What does it deal in: Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. About Pantaloons: : About Pantaloons: Pantaloons is among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers. Slide 6: Pantaloon Retail, the group operates over 12 million square feet of retail space in over 71 cities and towns and 65 rural locations across India. The group owns several leading formats including Pantaloons, Big Bazaar, Food Bazaar, Home Town, eZone and Central. Retail Format observed at Pantaloons : Retail Format observed at Pantaloons Store location: : Store location: The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the merchandise mix and the interior layout of the store. While the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision on store location.
It is located in posh locality in the centre of the city. Further the easy availability of transport facilitates makes the location really accessible for shopping. MERCHANDISE ASSORTMENT : MERCHANDISE ASSORTMENT Pantaloons have applied the concept of category management in its day-to-day merchandising function as against the traditional brand management merchandising practice followed by most retailers. Category managers look at sales and margins of each brand in a category. The whole idea of category management is to create products across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size. PRODUCT OFFERINGS : PRODUCT OFFERINGS MEN’S WEAR
Bare Leisure LADIES WEAR
Mix & Match
Rig KID’S WEAR
Stationary for kids
Books & Magazines POPULAR BRANDS : POPULAR BRANDS STORE DESIGN: : STORE DESIGN: Flooring and Ceiling Graphics & Sign ages
Store security Colour & Fragrance DISPLAY AREAS, WALKWAYS & DOORS: : DISPLAY AREAS, WALKWAYS & DOORS: Pantaloons stores have very attractive display areas, in which they put the dummies, accessories & all. They have a broad walkway & doorways. PRICING: : PRICING: Slide 15: They propose to provide branded products at 10% less than the MRP and 20% off on the local brands, which is similar to what has been carried out in Big bazaar. CUSTOMER RELATIONSHIP MANAGEMENT : CUSTOMER RELATIONSHIP MANAGEMENT To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.
Gift Vouchers PROMOTIONAL STRATEGY : PROMOTIONAL STRATEGY GIFT VOUCHERS GREEN CARDS About Kohl's: : About Kohl's: Max Kohl, who had previously operated traditional grocery stores, built his first Kohl's supermarket in 1946, the first in what would become a southeastern Wisconsin chain known as Kohl's Food Stores.
In 1962, he started his first department store, Kohl's Department Store, in Brookfield, Wisconsin. He positioned Kohl's between the higher-end department stores and the discounters, selling everything from candy to engine oil to sporting equipment. r KOHL’S Mission Statement: : KOHL’S Mission Statement: To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. Kohl’s Target Market: : Kohl’s Target Market: “A two-income family with kids at home. They don't have a lot of time, and they are looking for value.” Kohl’s Marketing Mix: : Kohl’s Marketing Mix: 32.6% Women’s
9.2% Accessories Store Design: : Store Design: Promotional Strategy: : Promotional Strategy: Discounts & attractive offers Coupon Policy : Coupon Policy Kohl's matches competitors prices. Bringing in a copy of a competitor's ad to any Kohl's store may result in a price adjustment on any item. Slide 27: Community Involvement US Youth Soccer Sponsorship Children's Hospital Partnerships